Turbo Charging YourSocial media

Email: charlotte@optimumexposure.co.ukWeb: www.optimumexposure.co.ukBlog: www.charlottebritton.co.ukLinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto

A little Bit About me

42.6% of UK consumers buy something online at least once a week

I was on the team that launched ASDA Internet shopping in 1998…….

42.6% of UK consumers buy something online at least once a week

Which is around the time #Google launched…

42.6% of UK consumers buy something online at least once a week

When peopleactually usedAsk Jeeves….

42.6% of UK consumers buy something online at least once a week

And Yahoo was more of a directory..

42.6% of UK consumers buy something online at least once a week

#thingshavechanged!

42.6% of UK consumers buy something online at least once a week

In 2004 Facebook launched

42.6% of UK consumers buy something online at least once a week

and in 2006 Twitter launched

42.6% of UK consumers buy something online at least once a week

#people didn’t know what #hash tags were

42.6% of or

#how to set up a Facebook fan page

42.6% of UK consumers buy something online at least once a week

Buying Process is Changing

42.6% of UK consumers buy something online at least once a week

• 85% users found information through search engines

• 15% of social media users are more inclined to buy from brands that advertise in social media;

• 25% Facebook users who “Like” a brand on Facebook want to receive discounts and promotions

• Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason.

Source: e-consultancy.com

So How Turbo Charge Social Media?

#1 Dynamic Customer Journey

42.6% of UK consumers buy something online at least once a week

Source: http://www.dutchcowboys.nl/events/25192

• Awareness – getting attention, using Twitter / blogging / Facebook etc as a means of doing that

• Evaluation – compare product with competitors. Reviews & customer engagement key. Might as followers what they think

• Purchase – Buys product has most confidence in

• Advocate – positive experience -> leaves review / recommendations

#1 Dynamic Customer Journey

• Decision makers no longer want to talk to sales until they are 60-70% down the decision cycle.

• 90% of all purchases are researched online

• Purchasing process has fundamentally changed, so you need to create your optimum marketing mix

• Need to blend online and offline marketing to generate awareness of brand

What are the Implications?

Online Credibility & Social Selling

This isn't new - the main way People work out whether to trade with people on Ebay is through Their personal recommendations & reputation score.

Online Credibility & Social Selling

People use the Internet to find out whether they should trust somebody to do business with or buy a product from

When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better.

#align social with #business goals

and

customer buying process

What are the Implications?

#2 Social Selling

#2 Social Selling

Social Representation

• Buyers are researching your company & sales people

• What do there online profiles look like?• Do you have a presence where your customers are?• Are they consistent, approachable, reflect the brand

values of the company?

Search

• Where do customers go to gather information – which sites?

• Can you leverage this information

Develop #tone of voice

and

content that drives #socialselling

What are the Implications?

Are you Still with me?

#3 Metrics + tracking

• Google analytics can track social interactions

#3 Metrics + tracking

• Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons

#3 Metrics + tracking

• Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons

Are you #keeping up?

#4 Combine Your Channels

#4 Combine Your Channels

#4 Market Research

#4 Market Research

#5 Infographics

#5 Infographics

#5 Infographics

Good for sharing #data

And

creating the #buzz

#6 Like Gating on Facebook

#6 Competitions

#6 Competitions

#How am I doing?

#7 Blogger Outreach

#8 Webinars

#8 Webinars

#8 Webinars

#8 Webinars

#8 Webinars

Recording #webinars

develops

content for website

we’re almost there….

#9 Build Engagement

#9 Build Engagement

#9 Build Engagement

#9 Build Engagement

#9 Build Engagement

It’s more about building a community

#9 Engagement

Develop ways to #engage with your audience

#10 Boosts SEO

#10 Boosts SEO

Email: charlotte@optimumexposure.co.ukWeb: www.optimumexposure.co.ukBlog: www.charlottebritton.co.ukLinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto