Alex BlackDigital Marketer • Designer • Cafe Connoisseur

@alexblacknz

Top 10 Social Media Tips for Authors

@alexblacknz

1. Define your target market

Demographics • Interests • Motivations • Personas

@alexblacknz

2. Define your personal brand

Be real • Be consistent • Be you

@alexblacknz

3. Choose your networks

Inspiration • Interests • Motivations

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4. Who are your key influencers?Who? • What? • Where? • Why?

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5. Write a planEvents • Reminders • Ideas

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6. Join in!Participate in discussions • Share thoughts & ideas • Show appreciation

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7. Make it part of your routineSchedule time • Stay positive • Don’t give up

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8. Steer clear of the sales pitch

Keep it social • Don’t be cheesy • Remember they are real people

@alexblacknz

8. Steer clear of the sales pitch

Keep it social • Don’t be cheesy • Remember they are

9. Reach out to your followers

Mention individuals • Host an AMA • Never ignore

@alexblacknz

8. Steer clear of the sales pitch

Keep it social • Don’t be cheesy • Remember they are

10. Learn what worksWhat channels • What content • What time

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Are there any questions?