Top 10 Tips for Improving Social Media Exposure

for the Aesthetic Practice

Founder/Owner: Lisa Marie Wark & Assoc.

Affiliated Associations

Founding Member: Medical Spa AssociationMember: International Spa Association

Public Member: Nevada State Board of Dental Examiners

Top Ten Social Media Tips

1.Social Media Strategy2.Define Your Brand3.Define Your Audience4.Content is King5.Strengthen and Protect Your Brand/Reputation6.Foster a Network of Followers & Champions/Influencers7.Extend Opportunities of Engagement8.Identify Real Trends by Listening to conversations9.Optimize each social media campaign10.Maintain and manage all your social media platforms

Good Content

Targeted Audience

Sustainable Results

Tip #1: Social Media Strategy 101

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Tip #2: Define Your BrandStrong Brands

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Brand Perception

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“A brand is what people say about you when you’re not in the room.”

-Jeff Bezos Amazon.com Founder/CEO

Tip #3: Define Your Audience

1. Patients- patients 2. Medical

Professionals 3. Social Forums-

content sharing

def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."

Tip #4: Blogs – Content is King

• Approximately 200 million blogs

• The majority of web users interact with blogs every single day

“Brandtelling”Blogging

“Brandtelling is built on the foundation of connecting people through a story that is relevant, real, and repeatable.”

-Arthur Germain, Communications Strategy Group

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Promote Your Brand’s Values

your Social Media Message must convey your core values ( healthcare, etc.)

Everything you do in social media relates to your marketing message – Brand Ambassadors

Generate a following through openness about yourself and your business (no mixed identification)

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Questionable Appropriate

Tip #5: Strengthen and Protect Your Brand

Tip #6: Brand Ambassadors

Tip #7: Opportunities of Engagement

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Tip #8: Identify Trends

Tip #9: Optimization

Tip #10: Social Media Maintenance

Your Patients are Looking for

YOU ONLINE“Eight-in-ten internet users look online for health

information, making it the third most popular online pursuit….following email and using a search engine. Since one-quarter of adults do not go online, the percentage of health information seekers is 59% among the total U.S. adult population.”

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Source: Pew Internet & American Life Project, Feb. 1, 2011; http://pewresearch.org/pubs/1875/internet-health-topics-accessing-updated-data

Social Media & YOUYouGov Healthcare Report findings:

57% said that a social media connection with a hospital or medical practice was likely to have a strong impact on their decision to seek treatment at that facility

81% of consumers believe that if a hospital or medical practice has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions

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Source: Consumers’ Use, Preference and Expectations of Hospital Social Media, http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/

Top Ten Social Media Tips

1.Social Media Strategy2.Define Your Brand3.Define Your Audience4.Content is King5.Strengthen and Protect Your Brand/Reputation6.Foster a Network of Followers & Champions/Influencers7.Extend Opportunities of Engagement8.Identify Real Trends by Listening to conversations9.Optimize each social media campaign10.Maintain and manage all your social media platforms

  

Lisa Marie Wark, MBA, (702) 374-1944@LisaMarieWark, lmwark@gmail.com

www.LisaMarieWark.comwww.BuyYourApp.com