EVENT IDEA EXCHANGE #Event4CAST

With Melonie Gallegos

Social Media For Events

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#1 #2 #3 +

Top Social Traffic Drivers

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Instagram Tops Engagement

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Now, anyone can advertise.

•  Direct response ads that link to your website

•  Available for all business, big and small

•  Placement in Facebook Ads Manager “

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Social media is mobile first.

100% Instagram

100% Snapchat

87% Facebook

80% Twitter

50% LinkedIn

50% YouTube

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LIVE STREAMING PHOTO SHARING

WINNING TRENDS FOR LIVE EVENTS HASHTAGS

Keynote

Sessions

Events

Interviews

Travel

Arrival

Sessions

Networking

Live Tweeting

Speaker quotes

Photos

Feedback

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Foursquare is dead. REPLACED BY CASUAL LOCATION TAGGING FACEBOOK & TWITTER

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SOCIAL MEDIA PLAN

Attendee acquisition

BEFORE

Amplify message

LIVE

Extend the conversation

AFTER

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BEFORE

•  Reasons to attend

•  Speaker features

•  Dining and attractions

•  Educational prep

•  Session & event teasers

•  Registration promos

•  Convince your boss

•  Countdown

2,863 VIEWS

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LIVE •  Live Tweeting

•  Twitter & Instagram #

•  Photos & short video

•  Livestreaming

•  Announcements

•  Engaging

•  Contests rewarding sharing and # use

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AFTER •  Recap blog

•  Videos YouTube

•  Podcasts

•  Reshare photos

•  Release presentations on Slideshare

•  Speaker quotes

•  “Flashback” photos

•  Educational content on topics

1,548 VIEWS

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© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited. @Melonie

#Event4Cast

HABITS OF EFFECTIVE EXPERIENTIAL BRANDS

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Promote the destination. VENUE, LOCATION, DINING, ATTRACTIONS

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Get everyone to share. EMPLOYEES, PARTNERS, SPEAKERS

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Promote your speakers. TAG THEM ON SOCIAL MEDIA POSTS, TALK UP SESSIONS

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Keep social media contests simple. ONE ACTION, INCLUDE SHARING ON SOCIAL MEDIA, EASY TASKS

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Hashtag everywhere. TWEETS, WEBSITE, POWERPOINT, CATALOGUE, WAYFINDERS, DIGITAL DISPLAY

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The entire event is a photo opp. PHOTO BOOTH, ENVIRONMENTS, STEP AND REPEAT, SELFIES

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Thank your partners. TAG THEM ON SOCIAL MEDIA POSTS, PROVIDE CONTENT

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© 2015 ITA Group and/or its affiliates. All rights reserved. Any use of this material without specific permission of ITA Group is strictly prohibited. @Melonie

#Event4Cast

SOCIAL MEDIA RESOURCES>> FandomMarketing.com