designing for social media: top 20 tips from sitewire
DESCRIPTION
These days many of us spend plenty of time on social media, but how do we apply what we know about brand messaging and audience engagement to design a unique experience that will engage fans and keep them coming back for more? Sitewire's social media experts share their top 20 tips on designing for social media. This presentation covers: Creating a cohesive brand experience: establishing a consistent look and feel, developing a tone and voice, and how to make boring content more meaningful by telling stories Engaging with your audience: identifying unique strategies based on customer personas, building emotional connections, and an opportunity to entertain through gamification Integrating social strategies across multiple channels: who's listening on each channel, how interactions change with different devices, and what you need to measure success Presented during AIGA Arizona's ¡Luncha Learne! event at Sitewire in Tempe, AZ by: Patricia Tompkins, Senior Art Director Kim Hand, Senior Social Media Strategist Russ Maloney, Senior Strategic Planner Levi Chambers, Content StrategistTRANSCRIPT
Design for Social MediaTOP 20 TIPS FROM SITEWIRE SOCIAL MEDIA EXPERTS
CONTEXT UNDERSTAND WHAT YOUR AUDIENCE IS
SEEING, THINKING AND DOING
IT’S KIND OF A BIG DEAL.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
1
ERMAHGERDPOST USEFUL CONTENT THAT IS RELEVANT
TO YOUR AUDIENCE
GERSBERMS!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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3
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
ONE DOES NOT SIMPLY ACT LIKE A FRIEND, NOT A BRAND
BECOME PERSONABLE.
YOU THINK YOU’RE UNIQUE?
KNOW WHAT REALLY DIFFERENTIATES YOU
YOU MUST BE NEW HERE.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
4
DO YOU EVEN LIFT? SKETCH YOUR PERSONAS
SERIOUSLY BRO.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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6
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
SPEAK ALL THE WORDS!SPEAK THEIR LINGO
ALL THE THINGS!
AIN’T NOBODY GOT TIME FOR THAT
USE SHORT, TIMELY LANGUAGE
OH, LORD JESUS IT’S A FIRE!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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I NOTICED YOU DON’T HAVE BRAND GUIDELINES
MAKE GUIDELINES FOR SOCIAL MEDIA
SO I MADE YOU SOME.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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DO YOU PREFER “FASHION VICTIM” OR “ENSEMBLY
CHALLENGED”? ALIGN YOUR VOICE TO YOUR BRAND PERSONALITY
UGH, AS IF!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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WOW. SUCH BORING.AVOID GENERIC STOCK PHOTOGRAPHY
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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PLZ NO.
COLOR IS MAGICCHOOSE A COLOR PALETTE AND STICK WITH IT
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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FRIENDS FOREVER.
TRIED SOMETHING DIFFERENT ONCE
BE CONSISTENT
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IT WAS AWFUL.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
WHERE IS EVERYBODY?! KNOW WHERE YOUR AUDIENCE IS ACTIVE
NOT FUNNY, GUYS!
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DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
IF YOU WANT TO ACHIEVE AN OBJECTIVE
CONSIDER HOW YOUR CAMPAIGN ADAPTS TO EACH PLATFORM
THEN WHY NOT CREATE A PLAN?
HASHTAGS LEVERAGE PLATFORM NUANCES
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HASHTAGS EVERYWHERE!
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
BOOST YOUR REACH POST A SHARE-WORTHY TEASER
16
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
NYANYANYANYANYANYA
DESPISE NOT THE PLAYER MAKE A GAME OUT OF IT
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RATHER, HAVE DISDAIN FOR HIS SPORT
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
USED A MEME IN A STATUS UPDATE
ESTABLISH METRICS FOR MEASUREMENT
GOT 10 LIKES.
FACEBOOK CHANGES ALGORITHM AGAIN
GO WITH THE FLOW
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PAGE REACH DOUBLES.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
DON’T JUST RUN WITH IT COLLABORATE AND CO-CREATE
BETTER IDEAS MIGHT BUBBLE UP.
DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS
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Thank You