Top 10 Tips for Social Media in 2016

Founder/Owner: Lisa Marie Wark & Assoc.Chief Executive Officer: Internet Business Consultants,

LLCFounder/President Revage Medical Spa, LLC

Medspas.com

Principle: Glow Spa, LLCSVP Marketing: Century Wellness Clinic SVP Marketing: Forsythe Cancer Care Clinic

Affiliated Associations

Founding Member: Medical Spa AssociationMember: International Spa Association

Public Member: Nevada State Board of Dental Examiners

Top Ten Social Media Tips

1.Create More Video2.Social Media is Going Mobile3.You Don’t Have To do EVERYTHING4.Make Your Marketing Efforts More Focused5.Create a Social Media Strategy to Your Targeted Audience6.Foster a Network of Followers & Champions/Influencers7.Content is STILL King8.Identify Real Trends by Listening to conversations9.Optimize each social media campaign10.Maintain and manage all your social media platforms

YouTubeTelling Your Story

Tip #1YouTube: Create More Video Content

The Stats

•4 Billion Videos each Month•60 Hours of Video uploaded every minutes•400 million views daily on mobile devices

81% of Millennials use YouTube58% of Generation X Use YouTube43% of Baby Boomers Use YouTube

9% of Small Businesses Use YouTube

 

YouTubeTelling Your Story

Tip #1 YouTube: Create More Video Content

Why use it?For the visual learners

Search Engine Optimization  

YouTubeTelling Your Story

Tip #1 YouTube: Create More Content

Why YouTube?hy video marketing?

Google owns youtube!

•vital element of any successful marketing strategy

•very important in search-engine-optimization (SEO)

•increases conversion rates

•provides variety of content: some people prefer to read, some prefer to watch

•remain an authority in the field

•makes your marketing personal

•connect to patients and potential patients

•adds dynamic elements to your website

BEST PRACTICESIncorporating videos into your marketing campaign:

•upload videos to youtube

•promote your video on social media

•every video should be optimized

•embed video throughout your website

•think about series of videos

•check viewed stats and youtube analytics to learn what your customers like

• create playlists of similar videos

YouTube Top Ten Tips

Tip #2 Social Media is Going Mobile

Tip #2 Go Mobile Stats

Tip #2 Social Media is Going Mobile

Tip #2 Mobilized Website

Tip #2 Why Go Mobile?

THE BEST FEATURES FOR

YOUR MOBILE APP

Tip #2 Social Media is Going Mobile

Mobile Application

Bios Loyalty CardsCheck in Coupons Contact Information GPS DirectionsInteractive Feedback/Sales Campaigns

Location Menu of Services Gift Card Purchases

One – Touch Dialing Patient Forms to Fill Out

via Smartphone Photo Gallery (Before &

Afters) Push Notifications QR Codes Share/Social Media Skype/Virtual

Consultations

Mobile App Loyalty Cards

Checking in with GPS Features Integrates with Facebook

PushNotificatio

ns

PushNotifications97% Open Rate

Tip #3 You Don’t Have to Do EVERYTHING

DEMOGRAPHICSWho are your patients?

Third Party Social Media Sites that are a MUST

Tip #4 Make Your Marketing Efforts More

Focused

• Create engaging content that attracts your patients on the social platforms they use the most…

• 1st Build a content marketing strategy

• storytelling, consumer insights, analytics, and paid promotion strategies that optimize engagement

• The existing targeting capabilities in Twitter, LinkedIn, and Facebook in particular have never been stronger.

Social Media & YOU

YouGov Healthcare Report findings:

81% of consumers believe that if a hospital or medical practice has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions

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Source: Consumers’ Use, Preference and Expectations of Hospital Social Media, http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/

Good Content

Targeted Audience

Sustainable Results

Tip #5 Create A Social Media Content Strategy

Tip #6: Foster a Network of Champions & Influencers

def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."

Tip #7: BLOGS -Content is STILL King

• Approximately 200 million blogs

• The majority of web users interact with blogs every single day

“Brandtelling”Blogging

“Brandtelling is built on the foundation of connecting people through a story that is relevant, real, and repeatable.”

-Arthur Germain, Communications Strategy Group

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Blogging ContentBranding is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone who’s upset about their skin, aging, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. That’s what the patient will come to expect.

“A brand is what people say about you when you’re not in the room.”

-Jeff Bezos Amazon.com Founder/CEO

Questionable Appropriate

Strengthen and Protect Your Brand

Tip #8: Identify Trends

ALS Ice Bucket Challenge

Opportunities of Engagement

Tip #9: Optimization

Tip #10: Social Media Maintenance

Top Ten Social Media Tips

1.Create More Video2.Social Media is Going Mobile3.You Don’t Have To do EVERYTHING4.Make Your Marketing Efforts More Focused5.Create a Social Media Strategy to Your Targeted Audience6.Foster a Network of Followers & Champions/Influencers7.Content is STILL King8.Identify Real Trends by Listening to conversations9.Optimize each social media campaign10.Maintain and manage all your social media platforms