SURFING&INNOVATIONWORKSHOP

SPEAKERS:

PROGRAMME

Friday, 18 NOVEMBER, 2016 TIME: 9.30am-2pm VENUE: Miramar Palace. Hall 2. Pabellón del Príncipe (1st floor).Donostia/San Sebastián. MORE INFO: www surfcitydonostia.com

9.30-10am Welcome ceremony. Introduction to the Surfing Europe project. FOMENTO DE SAN SEBASTIÁN.

10-10.45am Let´s talk about digital. Vincent Dutot, PARIS SCHOOL OF BUSINESS.

10.45-11.15am Crowdfunding as Online Marketing Innovation. Eduardo Cenzano, TRINITY TECHNOLOGIES.

11.15-11.45am Co�e break. 11.45-12.15 noon Preserving and Promoting Our European Surfing Heritage. Kevin Cook, MUSEUM OF BRITISH SURFING.

12.15-12.45 noon From Research to Market: A Long Voyage. Marcio Borgonovo, ALL IN SURF.

12.45-1.30pm Rehumanising After Going Digital. Iker Aguirre, Agencia NSI.

1.30-2pm Discussion. Closing ceremony.

Vincent Dutot. Paris School of Business.Vincent Dutot is an associate professor and Co-Head of the D-Cube Chair at Paris School of Business (Paris, France). He holds a PhD from Laval University (Quebec, Canada). His areas of research are in social media, e-reputation, IT strategy and strategic fit, mainly for SMEs. He has worked as an IT advisor for SMEs, private companies and government agencies for ten years.

“Let´s talk about digital”.

In his talk, Mr Dutot will share his thoughts about online business and social media, starting with a question: Can we still control our actions? In so doing, he will debunk five myths about digitisation: what happens on the web in 60 seconds, social media strategies, client commitments, social customer relationship management (CRM) and e-reputation.

2016

www.fomentosansebastian.eus

Eduardo Cenzano Ojer. Trinity Technologies.Eduardo Cenzano is a mechanical engineer and an amateur surfer and skier. He is a founding partner and CEO of Trinity Technologies, an engineering firm developing innovative products for board sports. He has been in charge of e-innovation projects for 15 years. He is a founding member of the Navarra Creative Business Association.

“Crowdfunding as Online Marketing Innovation”.

Eduardo Cenzano uses a case study to illustrate the business potential of new financing tools like crowdfunding. He focuses on crowd marketing: how to use a campaign to become known, reach every corner on Earth and enhance exposure and visibility in the media and among retailers – which would be impossible through traditional channels at reasonable prices.

donostia

SURF KLUSTERRACLUSTER DEL SURF

SURF CLUSTER

surfcityCo-funded by COSMEProgramme of the European Union

AYUNTAMIENTO DERIBAMONTAN AL MAR

SURFING&INNOVATIONWORKSHOP18 november, 9.30am-2pm, Miramar Palace

SPEAKERS:Kevin Cook. Museum of British Surfing.‘Cookie’ made his first surfboard whilst at school in 1968, and has been surfing ever since. He was a teacher of PE, Languages and ICT for over 30 years at Ilfracombe Arts College (Ilfracombe Academy). Kevin has played a big part in lifesaving at a national level, and at his home beach of Woolacombe in North Devon. He developed & monitored the surf coaching scheme at the former British Surfing Association and is now involved in its replacement Surfing GB. As a Trustee of the Museum of British Surfing, Cookie plans to bring some ‘ancient background knowledge’ as the Museum moves into an exciting new phase.

“Preserving and Promoting our European Surfing Heritage”. Mr Cook will be talking about the origins of surfing in Europe – its birthplace – and how it grew into a sport, a way of life, a culture. Surf tourism gives European regions the chance to draw visitors and promote safety on the seashore and in natural areas.

Márcio Borgonovo dos Santos. All in Surf.Holding a Master’s degree in Human Sciences, Márcio Borgonovo is the founder of All in Surf, a start-up to develop a unique tool gathering multiple water navigation sensors and supplying companies with real data about product performance. Márcio is a member of ‘Sand, Surf and Sustainability’, a research team for sustainable development in the surf industry, social innovation and project-based learning.

“ From Research to Market: A Long Voyage ”. Mr Borgonovo is presenting a PhD project in which surfing is being studied in a controlled environment, based on lab tests and biomechanically equipped pools where simulated movements are analysed. All the measurements are gathered in a single device and, for the first time, transformed into quantitative data. After testing the device with Sebastian Steudtner, one of the best big wave surfers in the world, in Nazaré, Portugal, it is being adjusted to be launched into the market

Iker Aguirre. NSI Agency.An indefatigable entrepreneur, Iker Aguirre is a big name in action sports, where he has developed a variety of business projects focusing on market strategy, communication, marketing and innovation. Since 2009, he has been concerned with economic model review, considering that models are viable only when people are at the centre of the equation. In 2015, he became National Delegate for Well-Being at CJD France (French Centre of Young Business Owners) and in 2016 he joined a national research group on new management methods and business management.

“Rehumanising After Going Digital”.In the aftermath of the digital transformation, both big players and pure players reached the all-digital limit and now we are coming back to humanising relationships. The transformation has come full circle and we are back to the traditional roots of marketing and commerce, albeit reinvented in the light of the new, digital strategies and tools. What are our challenges, opportunities and prospects?

2016

www.fomentosansebastian.eus

donostia

SURF KLUSTERRACLUSTER DEL SURF

SURF CLUSTER

surfcityCo-funded by COSMEProgramme of the European Union

AYUNTAMIENTO DERIBAMONTAN AL MAR