the state of ux profession in indonesia, july 2016

The State ofUX ProfessionIn IndonesiaJuly 2016

Somia Customer Experience

UX field has grown

rapidly in Indonesia,

and we believe many people are keen to understand

about the current state of this profession in the country.

This survey is an attempt to learn about the people who are

driving UX practice in Indonesia, their background,

and their roles within the organization.

Brought to you by Somia Customer Experience 01

Method

Online survey.

27 June - 17 July 2016.

Spread through communities :

UXID Facebook, WhatsApp,

Slack group, Unite UX.

119 respondents.

Disclaimer: It is an attempt to gather information from UX professionals around the communities. We are aware of the limitation of this method in terms of

distribution and data collection, as this may not fully represent the whole Indonesia. Please use the gathered findings as a reference only.


UX is one massive field. The deeper you dive in,

the more you're surprised that you'll be doing

what you wouldn't thought you'd be doing before.

UI/UX Designer

03Brought to you by Somia Customer Experience

0501. Demographic

0702. UX Maturity

1303. UX in Organization

2204. Daily Life

TABLE OF CONTENT


01. DEMOGRAPHIC


MALE

A C B G H D F E

GENDER

EDUCATION

LOCATION

Demographics

UX profession in Indonesia is male-dominated,concentrated in Greater Jakarta,with majority holding IT Bachelor Degree.

73.6%FEMALE

26.4%


Purworejo

Malang

Greater Jakarta

80A.

4D.

1G.Ponorogo

Bali

Jogjakarta

14B.

3E.

1H.Abroad

Surabaya

Bandung

3F.

3

10C.

Information Technology

Visual Communication

Media & Communication

Business

Other

66.7%

18%

3.4%3.4%

8.5%

67.1%Bachelor14.4%

Diploma

14.4%Master

3.3%High School/Vocational

0.8%Doctorate

02. UX MATURITY


The trend is showing accelerated growth:

more people are jumping on the band wagon,

contributing to the growth.

Years of Experience in UX


3-5 years

2006 2011 2013 2015 20162006 2011 2013 2015 2016

2 11 16 6161 29

75.7 %

13.4%

9.2%

5-10 years

more than10 years

more than 10 years 5-10 years 3-5 years 1-3 years less than a year

75.7% UX Professionalshave less than 3 years ofexperience practicing UX.

Interestingly, many of the previous roles stated may

be perceived as part of UX. There seems to be a varied

perception of what could be defined as UX job roles.

Moving Into UX

73.1% switched fromother job before takingup UX role.

ROLE BEFORE UX

21GRAPHIC

DESIGNER

4CREATIVE /

TECH DIRECTOR

2CONTENT

SPECIALIST

2PROJECT

MANAGER

2ANALYST /

STRATEGIST

1PRODUCT

DESIGNER

15WEB

DESIGNER

11PROGRAMMER

8UI DESIGNER

7FRONT-END

DEVELOPER

7MULTIMEDIA

DESIGNER


Learning Resources

The resources tolearn UX is not limitedto a formal education.

PART OF FORMAL EDUCATION

PUBLIC ONLINE COURSES

PUBLIC OFFLINE COURSES

NON-STRUCTURED RESOURCES

Udemy, Coursera, Acumen,

Interaction Design Foundation

Somia Academy, Human Factor International (HFI),

Nielsen Norman Group (NNG), Cooper

Sample Size: 64

Meetups, Conferences,

Books, Youtube

17

13

7

27


Always learn new knowledge everytime as there are many methods to UX that keep on evolving and can be explored deeper.

UX Designer

Majority of UX rolesare in the area ofDesign & Development

UX Roles

76.5%

10.1%

8.4%

5%

UX Designer, UI Designer and UI/UX

make up three-quarters of the roles under

Design & Development.


DESIGN & DEVELOPMENTUX Designer, UI Designer, UI/UX Designer, etc.

GENERALConsultant, Lead, etc

RESEARCHUser Research

STRATEGYStrategist, Analyst, etc

Design & Developmentarea is male dominated.

UX Roles


Female 15.4%Male 84.6%


Female 60%Male 40%


DESIGN & DEVELOPMENT GENERAL STRATEGY RESEARCH

UX ladies seem more apparent in general roles

and roles related to research & strategy.

03. UX INORGANIZATION


Often company is stuck in legacy.

It takes hard work of convincing & across

departmental e�orts to really push for innovation.

UX Designer


Most UX practitioners are in full-time positions,some hold managerial roles up to C level.

UX in The Organization


UX roles in C level are found leading

the design team in startups or at agencies.

Full Time Sta�

52.1%Manager / Lead

18.5%Self Employed

9.2%Part Time / Contract

8.4%C Level / VP / Director

7.6%Intern

4.2%


Interestingly, UX roles have also existed in

government and NGO, as service designer,

UI designer, and consultant.

Type of Organization

Agencies

In-houses

Freelance /Contract

Government /NGO

21.8%

17.6%

7.6%3.4%

49.6%

UX people aremost likely to befound in a startup.


Internet,

IT &

Telco

Advertising

& Media

Retail &

General

Merchandise

Consulting

Services

Computer

& Consumer

Electronics

Travel &

Tourism

E-commerce Property Financial

Services

Social

Development

Jobs &

Education

Industry

UX roles are skewedtowards tech sector.

It is enlightening to see UX also starts to emerge

in less tech-focused industry such as social

development and education.

33

20

12

10 9

7

54 3

2

13

Rp


79.8% work witha team in the o�ce.

Those who work remotely are mostly self employed /

part time workers, with job roles around UI Designer,

UX Designer, and Front-end Developer.

Work Location

49.6%

18.5%

79.8%

1.7%

Work at a companyo�ce / headquarter

Work remotely / ina distributed team

Work in a shared o�ce


Only 26.8% work inUX team of morethan 5 people.

UX Team Size

4 of 6 organizations housing UX team of

10 people and above are startups.

Management's not ready to spend more on UX,e.g. that it needs actually a set of team not just 1-2 people to take tackle down the whole UX works.

UX Designer

1-2 people

3-5 people

6-10 people

11-20 people

20-30 people

46.2%

21.8%

4.2% 0.8%

27%


Most of the organizationshave recognized theimportance of UX.

The larger the UX team size seems to

correlate with the recognition of its importance

to the organization.

9 of 9 organizations with UX roles in

C level mark UX very important.

15

30

45

Importance of UX

50 (42%)

26 (21.8%)

36 (30.3%)

5 (4.2%)2 (1.7%)

team of 5 and under

UX is not recognized UX is very important

team of more than 5

HOW DOES YOUR ORGANIZATION VIEW THE IMPORTANCE OF UX?

1 2 3 4 5

Lack of standardof remunerationwithin the field.

Take Home Pay


There seems to be no strong relation between

take home pay and education level, years of

experience, or position level.

5-10 years

3-5 years

1-3 years

less than 1 year

10

0

20

30

below 5mio

5-10mio

10-15mio

15-20mio

20-30mio

30-50mio

above50 mio

10

0

20

30

below 5mio

5-10mio

10-15mio

15-20mio

20-30mio

30-50mio

above50 mio

self employed

c level

manager

Intern

part time

full time

TAKE HOME PAY BASED ON POSITION LEVEL

TAKE HOME PAY BASED ON YEARS OF EXPERIENCE

04. DAILY LIFE


Project timeline is often limited, therefore

we can’t scoop in an in-depth research.

UX Designer



On average, the time spent on UX activities is25.6 hours per person per week.

Hours Spent on UX

It is surprising that almost half of key UX roles, even with UX / UI in their job titles, clocked in 20 hours or less.

We’re curious whether this is due to varied perception of activities that contribute to UX.

We also wonder what they are doing when they are not doing UX activities.

spend 21-40 hours

or less per week

spend 11-20 hours

per week

spend more than

40 hours per week

spend 10 hours

or less per week

31.9%

13.4%

11.8%

42.9%


WIREFRAMING

USER TESTING

IDEAGENERATION

COPYWRITING

PROTOTYPING

USER RESEARCH

PRODUCTMANAGEMENT

PRODUCTSUPPORT

SKETCHING

VISUAL DESIGN

CODING

OTHERS

Big bulk of theactivities is spenton design, research,and ideation.

UX Activities

The rest are dispersed on management,

development, and other supporting activities.

91 75

69 66 66

71

57 24 16

14 7 3

UX professionals enjoy working in UX asit is enriching socially and intellectually, but stillface challenges due to lack of awareness andadequate support to grow.

Love & Hate


making an impact

rich understandingof human

fostering innovation

creative thinkingand experimentations

limited awareness /understandingabout UX

di�culty to explainabout UX andits impact

lack oforganizationalsupport

time constraint

less than ideal UXimplementation

limited resourcesand assistance tolearn further

bridgingcollaboration

LOVE CHALLENGES

never endinglearning

UX?

?

With UX we can create products that truly change

the user’s life. I look for a job that has an impact

for many people, and UX accommodates that.

UX Designer


Somia Customer Experience

www.somiacx.com

Thank you.

[email protected]

For more information regarding

this survey and report, please contact us at:

Free to distribute as long as the source is stated.

mailto:[email protected]

http://www.somiacx.com

https://www.facebook.com/somiacx/

https://twitter.com/somiacx

https://www.instagram.com/somiacx/

https://medium.com/@somiacx

https://www.youtube.com/channel/UC4X1ggMGyPFO5n6SDdn2PVg

the state of ux profession in indonesia, july 2016

Data & Analytics