crafting commercially effective mobile ux (@echelon indonesia 2015)
TRANSCRIPT
Crafting Commercially Effective Mobile UX
$
years ago
FRICTION
& more…
past years
Mobile UX & e-Commerce
NEW
Small Screen
More
Friction
Mobile UX & e-Commerce
30% sales
50% bounce rate
more likely to buy on user friendly mobile site
67%
Item
Buy Cancel
Not optimized site Optimized site
Source Credits to: Soussan Djamasbi et. Al. (2014). Designing for Success: Creating Business Value with Mobile User Experience (UX)
Case Study
Mobile UX Testing
Case Study E-Commerce Site
Case Study 2
Case Study 2 - Browsing
5%
Case Study 2 - For Checkout
42%
Why users like to checkout on desktop?
Screen Size
Banking Site Not Mobile Optimized
One Time Password for secure checkout
Case Study
Case Study 3
Germany Users’ Issues
*scam calls are common in Germany
“I opted not to receive SMS notification, so why should I
provide my phone number??”
Don’t overload users with content
When is the best time to conduct user testing?
50% in wasted
development time
Credit to sources: Bias and Mayhew (1994). Cost-justifying usability. Boston, MA: Academic Press
Conclusion: How to reduce friction?
Test on competitors
User Research
Design
User Testing
CONVERSION / SALES
RISK OF BUILDING WRONG THING
CUSTOMER SUPPORT COST
DEVELOPMENT RESOURCES
CUSTOMER SATISFACTION
Benefits of Investing in UX
Deliver Better Experience
Everyone stands a chance
A final thought
Every time we find ways to save you 15 minutes to an hour, times hundreds of millions of people," … "it’s, like, we save lifetimes of pain, every day.
Drew Houston, Founder of Dropbox
All the best in your UX journey
Email & LinkedIn: [email protected]
Twitter: @Alvin_Chai @NetizenTesting
Photo credits: unsplash.com