growth hacking meets ux - introductory presentation at our growth hacking indonesia event

49
@Growthhackasia (Growth Hacking Asia) In collaboration with Growth Hacking Indonesia 3 rd March 2015 Brought to you by:

Upload: growth-hacking-asia

Post on 27-Jul-2015

486 views

Category:

Business


0 download

TRANSCRIPT

@Growthhackasia (Growth Hacking Asia)

In collaboration with

Growth Hacking Indonesia3rd March 2015

Brought to you by:

@Growthhackasia (Growth Hacking Asia)

“Flipping the success rate of Asian startups from 1/10 to 9/10”

@Growthhackasia (Growth Hacking Asia)

• Growth Hacking ServicesGrowth Labs

• Growth Hacking TrainingsGH Academy

• On-demand advice from leading growth hackers over the phoneThe Growth Hub

• Monthly events for inspiration and experience and knowledge exchangeGH Events

@Growthhackasia (Growth Hacking Asia)

7:00pm – 7.30pm Growth Hacking meets UX

7.30pm – 8.15pm Guest Speaker: Ketut Sulistyawati, Founder at Somia Customer Experience

8.15pm – 9.30pm Workshop: Conduct a UX audit for your own startup

9.30pm End of the event

Agenda

@Growthhackasia (Growth Hacking Asia)

GROWTH HACKING?

@Growthhackasia (Growth Hacking Asia)

@Growthhackasia (Growth Hacking Asia)

THERE ARE NO SILVERBULLETS!

@Growthhackasia (Growth Hacking Asia)

SO WHAT IS IT?

@Growthhackasia (Growth Hacking Asia)

It’s about Building a Growth Engine

It’s not about TACTICS

It’s about PROCESSES

Growth = Sum (1 + 2 + 3 + …)

@Growthhackasia (Growth Hacking Asia)@Growthhackasia (Growth Hacking Asia)

The Growth Hacking Funnel

Optimize

Optimize

Optimize

Optimize Optimize

RESULT: GROWTH ENGINE

@Growthhackasia (Growth Hacking Asia)@Growthhackasia (Growth Hacking Asia)

Importance of Optimizing each Stage

@Growthhackasia (Growth Hacking Asia)

Importance of Optimizing each Stage

@Growthhackasia (Growth Hacking Asia)

Viddy is a social video application that enables its users to capture, edit, and share videos, photos, and collages with

friends.

Otherwise you Might End up Like Viddy

@Growthhackasia (Growth Hacking Asia)

Otherwise you Might End up Like Viddy

@Growthhackasia (Growth Hacking Asia)

Acquiring Users Isn’t Enough – Activate Them

Optimize

Optimize

Optimize

Optimize Optimize

@Growthhackasia (Growth Hacking Asia)

USER ACTIVATIONTHROUGH UX

@Growthhackasia (Growth Hacking Asia)

What is User Activation?

“Activation is the act of getting them (= users) to take an action in your product that you are guiding

them toward.”

(Neil Patel)

@Growthhackasia (Growth Hacking Asia)

Sign Ups are Not Enough!

@Growthhackasia (Growth Hacking Asia)

Conversion Rate Optimization – Customer Flow

Step 1: Look at your Data (The HOW)

(Bingo Card Creator)

@Growthhackasia (Growth Hacking Asia)

Conversion Rate Optimization – Customer Flow

Dashboard

@Growthhackasia (Growth Hacking Asia)

Conversion Rate Optimization – Customer Flow

Create List

@Growthhackasia (Growth Hacking Asia)

Conversion Rate Optimization – Customer Flow

Customize

@Growthhackasia (Growth Hacking Asia)

Conversion Rate Optimization – Customer Flow

Schedule Print & Download

@Growthhackasia (Growth Hacking Asia)

Conversion Rate Optimization – Customer Flow

Step 1: Look at your Data (The HOW)

@Growthhackasia (Growth Hacking Asia)

• Talk to people

• Watch people

• Use tools (Qualaroo)

Conversion Rate Optimization – Customer Flow

Step 2: The WHY

@Growthhackasia (Growth Hacking Asia)

How to Improve Activation?

Design A/B Tests

Test techniques like:

• Explainer Videos• Live Chat• Gamification• Lifecycle Emails• Onboarding Flow

@Growthhackasia (Growth Hacking Asia)

How to Improve Activation?

Explainer Videos

@Growthhackasia (Growth Hacking Asia)

How to Improve Activation?

Live Chat

@Growthhackasia (Growth Hacking Asia)

How to Improve Activation?

Gamification

@Growthhackasia (Growth Hacking Asia)

How to Improve Activation?

Lifecycle Emails

@Growthhackasia (Growth Hacking Asia)

How to Improve Activation?

Onboarding Flow

@Growthhackasia (Growth Hacking Asia)

USER ONBOARDING

@Growthhackasia (Growth Hacking Asia)

What is User Onboarding?

“User onboarding is about getting people to shoot fireballs as quickly as possible, not

getting them the flower.” (Samuel Hulick)

@Growthhackasia (Growth Hacking Asia)

EXAMPLE:

HOW TWITTER ONBOARDS NEW USERS

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 1

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 2

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 3

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 4

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 5

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 6

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 7

@Growthhackasia (Growth Hacking Asia)

Twitter Onboarding – Step 8

@Growthhackasia (Growth Hacking Asia)

APPROACHES TOUSER ONBOARDING

@Growthhackasia (Growth Hacking Asia)

“Joyriding Approach”

@Growthhackasia (Growth Hacking Asia)

“Do Something Approach”

@Growthhackasia (Growth Hacking Asia)

“Setup Approach”

@Growthhackasia (Growth Hacking Asia)

“Everything At Once Approach”

@Growthhackasia (Growth Hacking Asia)

“Continued Onboarding”

@Growthhackasia (Growth Hacking Asia)

Visit Us: http://growthhackingasia.comSay Hello: [email protected]