Lumberjack Days 2014

Proposal for Stillwater City Council

The Locals Cassie Mclemore ThelocalsStiJ_Iwater@gmail.com 651.587.8970

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"If any one thing or event can bring our great community together, I believe it is the annual Lumberjack Days celebrations. Let us never forget the past of this great city. Lumberjack Days is our one common bond of togetherness. Have a good time and enjoy four days of past greatness." -Jack Junker, General Chairman, 1975

ABOUT THE LOCALS Our mission is to provide an engaging and educational event that welcomes families and community members to the birthplace of Minnesota to enjoy and learn about the cultural heritage, historical charm and local talent of our beloved river town.

We are deeply invested in this town and have the necessary skills to consistently create a successful event. We seek to produce a nationally recognized event that blends the best from the golden years of Lumberjack Days (LJD), while gracefully combining new event elements that power LJD forward.

WHAT MAKES Us UNIQUE The Locals is a group comprised of just that, local residents dedicated to creating memories while executing an event that exceeds expectations. We are a group that has been recognized both locally and regionally for events that we have produced. We are a group of event producers, educators; grant writers and small business owners who are committed to our community in addition to producing an event that will benefit the area.

A keen awareness of our town's history, untapped event programming potential, business interests, and desire for sustainability will be essential for the future success of LJD. We are committed to provide Stillwater with an event that will build on existing assets to the town and become a much-anticipated annual celebration of our community.

LJD produced by The Locals will attract residents of Stillwater, greater St. Croix Valley and Twin Cities metro area into our historic downtown and picturesque river valley.

THE LOCALS TEAM

Cassie Mclemore, Cuckoo Productions 10 years of successful event production in the valley (Summer Tuesdays, Harvest Fest), 1 0+ years of event production at Northern Vineyards. Proven ability to interact with and promote downtown businesses. Stillwater resident.

Erin McQuay, Cuckoo Productions Highly successful grant writer, events coordinator (Paint on the Water, Cruisin' on the Croix), web developer, graphic designer and marketing specialist. Extensive non-profit experience in the Twin Cities Metro area, including working with The History Theatre, Sample Night Live and Minneapolis Aquatennial2014. Stillwater resident.

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Brad Glynn, Lift Bridge Brewery Founding member of Lift Bridge Brewery (2008-present), successful Stillwater business owner and career project manager. Has created and executed many successful targeted events and regional product rollouts. Has taken a business from basement to sustaining success, garnering regional awards.

Paul Creager, Square Lake Productions Stillwater native. 11 + years of festival organizing experience with the Square Lake Film & Music Festival, producer/director of "An Ode to Stillwater: The 8mm Films of John Runk", extensive grant writing experience, 13+ years of educational programming experience

Shawn Smalley, Smalley's Caribbean Barbecue Stillwater native and resident. Successful entrepreneur as owner of Smalley's Caribbean BBQ. Restaurant has been featured in national TV and print publications numerous times, bringing much needed attention to both Stillwater as a small town and its culinary offerings. Active among downtown businesses and local charities.

OTHER KEY TEAM MEMBERS Cory Buettner- City Liaison

Leo's Grill & Malt Shop AI Janusewski - Business Manager & Financial Consultant

Sustain Momentum Kim Brown -Insurance Consultant

KLB Insurance Firm Scott J . Seiler- Attorney

Seiler & Schindel Attorneys at Law, PLLC Derek Halvorson -Accountant

Abdo, Eick & Meyers CPA Firm Brent Peterson - Historical Advisor

Washington County Historical Society Karin Housley- Event Liaison

We Love Fishing Stillwater

PUBLIC RELATIONS AND M EDIA CAMPAIGN *Media pitch concepts to be shared upon approval of this proposal.

Current Customer Traditionally, Lumberjack Days' audience has come from Stillwater and the surrounding communities, with the most recent years' events bringing in a large majority of attendees from outside of the St. Croix Valley. The Locals aim to target residents of Stillwater and surrounding communities based on our own

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experiences from LJD past and from the results of the 2013 Community Events Survey. Given the long history of the event, The Locals will focus on a smaller, yet richer event, with one large act, and a wide variety of smaller activities throughout the four-day festival.

The Locals have identified three main target audience groups. A The Gentry Club A The Booster Club A The Hipster Club

The Gentry Club A Aged 55-75 A Caucasian A Lived in Stillwater for 20+ years A Most live in "Original Town" or Zone 3 A Overwhelming majority are married A "Empty Nesters" who have retired or are on the verge of retirement A Most are paying a mortgage on a home they have lived in for many years, and may be

thinking of downsizing from their single-family house A Most are interested in a smaller event (large percentage of the 67% in support of a

smaller event) A Most considered LJD to be an important part of the Stillwater experience A 94% have a high school diploma A They are well-read and keep up to date with local news and events through newspapers,

local periodicals and posters in local businesses A They check their email on a daily or weekly basis, but love the routine of reading the daily

papers with a cup of coffee A Politically diverse, with very few identifying themselves as strongly to one side or the

other, fiscally conservative A Recreation time is split between staying at or close to home, or going "Up North" A They value family and community, are socially and civically active, and love living in the

St. Croix Valley, and would consider themselves to honor "traditional values" A Frugal, but not "cheap"- and are willing to pay (donate) for what they enjoy A May have attended LJD of the distant past, but some avoided the event as of recent

years due to traffic, parking and noise concerns. A Most have attended at least one local event per year in Stillwater

The Booster Club A Aged 45-60 A Mostly caucasian (according to the US Census Bureau 2012 estimate) A Household income of $175,000-225,000 A Most live in "Middle Town" or Zone 2 A Four-year degree to graduate degree A Well-paid and well-established in their career, may own their own business A Children are high school or early college

A They value community and philanthropy A Socially liberal , fiscally conservative

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A Traditionally spent much of their free time involved with children's activities, e.g. hockey practice, band boosters, play rehearsals, dance lessons, music lessons, etc.

A Serve on various boards and committees, with the idea of "making a difference" A Look forward to family vacations A Shop/Support locally owned establishments and farmers' markets A They also read the Sunday newspaper and local weekly newspapers A Concerned with staying fit, and many have gym memberships or participate in sponsored

races (5k, 1 Ok, triathlons, etc.) - may have made up the majority of the 66% of persons supporting the running/bicycling races of the survey

A Check email daily, Facebook perhaps weekly or bi-weekly A Many may have attended the LJD as children and young adults, but recently did not

attend LJD as families because of the traffic, parking, noise, and alcohol consumption of recent years.

The Hipster Club A Aged 24-40 A Four-year degree or more A Most live in "West Town" or Zone 1 A Occupations are professional or managerial A No children yet or young children (1-12 years old) A Value the arts and community A Very interested in being a part of the "Grass Roots" of any local organization A Tend to be more socially liberal, with a cosmopolitan viewpoint A Very active with a wide variety of interests A They are interested in starting family traditions, including attending and supporting small,

historically-rich events A Tech-savvy- own a data phone, digital camera, digital video camera, etc. A Have accounts with several social media outlets including Facebook, Tumblr, Twitter, lnstagram,

Snapchat, Pinterest, etc. A Check email and social media outlets multiple times per day, including upon waking A May have moved to Stillwater in the past 1-6 years, looking to develop "roots" and become part

of the community A Looking for an "authentic experience" A Aware of value and convenience A Most attended LJD in recent years and witnessed the scale of the event and are in support of the

smaller, local event featuring local talent and organizations

Marketing Strategies for each Target Audience:

The Gentry Club A Newspaper Ads - spaced strategically in the months leading to the event as to

continually, yet tactfully stay on their radar A Newspaper articles- work with Mary Divine and other writers of the Pioneer Press to

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produce relevant, interesting angles to present to the publications A Newspaper articles- press releases sent (see Action Plan) A Printed Materials- posters and postcards to local establishments - including grocery

stores, downtown businesses, Stillwater Library A Printed Materials- direct mail piece- The Locals would be interested in working directly

with the City of Stillwater to produce these pieces to best utilize the current established mailing list

A Radio advertisements and interviews with MPR and local establishments

The Booster Club A Newspaper Ads - spaced strategically in the months leading to the event as to

continually, yet tactfully stay on their radar A Newspaper articles - work with Mary Divine and other writers of the Pioneer Press to

produce relevant, interesting angles to present to the publications A Newspaper articles- press releases sent (see Action Plan) A Printed Materials- posters and postcards to local establishments - including grocery

stores, downtown businesses, Farmers' Markets, local gyms, yoga studios A Printed Materials - direct mail piece -The Locals would be interested in working directly

with the City of Stillwater to produce these pieces to best utilize the current established mailing list

A Radio advertisements and interviews with MPR and local establishments A Facebook Ads- no less than 5 different ads created to be shown to different areas of this

target audience A Google Adwords- utilizing both Search and Display Networks A Twitter repetition - strategically promoting different elements of the event leading up to

the event A Vendor Involvement at certain racing events- such as the Minneapolis Marathon, MS

150, etc. promoting the event itself with printed materials A Constant Contact Newsletter Emails -Informational, yet fun, letting them know about

opportunities for involvement

The Hipster Club A Radio Ads- including the Current, and MPR A Radio advertisements and interviews with MPR and local establishments A Facebook Ads- no less than 5 different ads created to be shown to different areas of this

target audience A Facebook utilization- posts strategically placed leading up to the event A Google Adwords- utilizing both Search and Display Networks A Twitter repetition - strategically promoting different elements of the event leading up to

the event- must be fresh for this group A Vendor Involvement at certain Booster Club events- such as the Homecoming Game,

Opening Hockey Game, Theater Productions, etc. - promoting the event A Constant Contact Newsletter Emails- Quick newsflashes for this group

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Intended Outcomes for each Target audience

The Gentry Club A Donations A Volunteerism (40% of our volunteers from this group) A Attendance at Lumberjack demonstrations A Attendance at the Antique Boatshow A Attendance at the Pontoon Rides A Attendance at the historical re-enactments, including the Old Time Baseball A Attendance at the Ice Cream Social A Recreational funds of $25 to $100 spent each

The Booster Club A Donations A Volunteerism (20% of our volunteers from this group) A Attendance at Lumberjack demonstrations A Attendance at the Pontoon Rides A Attendance at the Ice Cream Social A Participation at the Beer Garden A Attendance at the musical acts A Recreational funds of $50 to $200 spent each

The Hipster Club A Attendance at Lumberjack demonstrations A Attendance and participation at the Soap Box Derby A Attendance at the historical re-enactments, including the Old Time Baseball A Attendance at the Kids' activities (those with children, preferably) A Participation at the Beer Garden A Attendance at the musical acts A Utilization of their tech-savvyness to promote our event for us A Recreational funds of $50 to $300 spent each

Action Plan November 2013

A Website started A Sponsorships actively pursued - once solidified, all sponsorship level agreements will be

executed A F acebook Page Created A Twitter Account Created A Press Release #1 created and sent out to Twin Cities' Metro Newspapers, St. Croix Valley Area

publications, Stillwater Gazette and Western Wisconsin publications. A Logo Development - necessary for inclusion on all marketing materials A Slog Development A Online calendar postings, including, but not limited to:

City Pages Hello Minneapolis Kare 11 Metro mix Minneapolis/St. Paul Magazine Pioneer Press Visit Minneapolis North Minnesota Monthly Minnesota Parent Midwest Living Northeaster Star Tribune St. Croix Splash VitaMN Examiner Explore Minnesota When.com Zvents

December 2013

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A Partnerships with companies and non-profits solidified A Marketing calendars made for each partnership including, but not limited to:

Face book Cooperating Schedule including posts, tags, shares and contests Website inclusion and links Twitter Cooperating Schedule Slog inclusion and sharing on social media outlets

A Marketing calendar will also be made specifically for The City of Stillwater social media outlets A Add a button on the website to "Sign Up" for our newsletter via Constant Contact A Add a button on the website to Donate through GiveMN charity

January 2014 A Rough Draft for printed marketing materials including, but not limited to:

11x17 posters 5x7 postcards 8.5x4 hotel cards Informational brochures- work with the City of Stillwater on this element

A Facebook call for donations to the non-profit, The Locals A Constant Contact call for donations A Slog*

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February 2014 A Sponsorships continuously pursued - updates to sponsorship packets, if needed A Press Release #2 created and sent out to Twin Cities' Metro Newspapers, St. Croix Valley Area

publications, Stillwater Gazette and Western Wisconsin publications. A Facebook* A Twitter* A Vendor information acquired for events at which we would like to promote the event. A Printed marketing materials to print A Blog* A All online calendars re-checked for validity and accuracy

March 2014 A First round of printed marketing materials distributed A Facebook* A Twitter* A Blog*

April2014 A Permits acquired for all necessary park and street usage A All necessary insurance is purchased and solidified A Meetings with ESPN and other local networks to set up interviews for promotion of the event A Facebook* A Twitter* A Constant Contact* A Blog*

May 2014 A Volunteers acquired for the event A Details solidified with partnerships, vendors, contractors, etc. A Radio Ads pursued, including interviews A Press Release #3 created and sent out to Twin Cities' Metro Newspapers, St. Croix Valley Area

publications, Stillwater Gazette and Western Wisconsin publications. A Facebook* A Twitter* A Blog*

June 2014 A Press Release #4 created and sent out to Twin Cities' Metro Newspapers, St. Croix Valley Area

publications, Stillwater Gazette and Western Wisconsin publications. A Radio Ads A Constant Contact* A Facebook* (major increase) A Twitter* (major increase) A Blog*

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A Last round of printed materials redistributed at local establishments

July 2014 A Press Release #5 and #6 created and sent out to Twin Cities' Metro Newspapers, St. Croix

Valley Area publications, Stillwater Gazette and Western Wisconsin publications. A Radio Ads A Constant Contact* A Facebook* (major increase) A Twitter* (major increase) A Blog*

Media Partnerships: (in discussion)

• ESPN • NBC Sports • KS95 • Minnesota Public Radio • KLBB • 89.3 The Current • Pioneer Press • Star Tribune • Twin Cities Public Television • Explore Minnesota • Minnesota Monthly • May Town Herald • Stillwater Gazette • The Lowdown • Stillwater Patch

DAILY EVENT & EDUCATION SCHEDULE

.. The 2014 Lumberjack Days Festival is significant for a number of reasons. It will be the anniversary of various items of importance in Stillwater, including the 801

h Anniversary of both Lumberjack Days and of the Washington County Historical Society. It will also be the 1 001

h Anniversary of the closing of the Stillwater Prison and the 1 001

h Anniversary of the "Boom."

Because of the significance of these anniversaries, we will be working closely with the Washington County Historical Society and the Minnesota Historical Society to properly and respectfully celebrate these markers. We anticipate that this programming will secure state level Legacy Amendment Grants. We will promote these significant historical elements through our marketing efforts, through the inclusion in the sponsored "Themed-Rooms" mentioned below, through signage, and in different ways throughout the event.

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We firmly believe that the awareness of the historical significance of the Stillwater community and the St. Croix River Valley will help promote local businesses and establish and sustain a well-respected annual family event.

Day Time Activity I Description

We plan to partner with the local trolley services to shuttle attendees

Daily Ongoing Shuttle from designated parking areas (Wai-Mart, High School, etc ... ) to downtown and back.

3-5 Restaurant/Bar Partnerships in downtown Stillwater to create locally themed historical rooms.

Historically Themed Example: Freight House

Daily Ongoing "Rooms"

-The Train Depot, American Legion -The Civil War Room, Smalley's- The Younger Brother Room, etc .. . Hours will be dependent on establishment

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4' x 12' plywood board that will be set up and have the event logo and year upon it. People will have the opportunity to

Daily Ongoing Handprint Billboard leave their handprints on the billboard for a small donation. We would like it to be on display along the river for a period oftime approved by the City.

Provided by We Love Fishing Stillwater. On each pontoon we will have a volunteer historian guiding the

Daily 11:00am-4:00pm Pontoon Boat Rides boat tour. Guests will pay to take a 25-minute historical boat tour as partnered with the Washington County Historical Society.

Participants will pay to go on a limited balloon experience and will

Tethered Hot Air receive an 1864

Daily 11:00am-4:00pm Balloon Rides

overview map of Stillwater and the St. Croix River as partnered with Washington County Historical Society.

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We will be partnering with the Washington County Historical

Week leading up to the Society. Brent Peterson at WA Cty will develop

Daily event- last clue given Medallion Hunt clues. Historical Society.

on Thursday. All clues will be designed for native Stillwater residents. Prize money will be $1000.

We will have food & Daily Ongoing Vendors various vendors

participating

We will have beer for purchase. We understand that the

Daily 12:00pm - 1/2 before

Beer Sales event will need to be

music ends fenced in and have an entrance and exit clearly marked with signage and gate security, etc ...

We have been in contact with Hammerschlagen

Daily Ongoing Schedule TBD Hammerschlagen and they are committed to participating in our event each evening.

We will invite a minimum of two local

Local Artist artists per day to

Daily Scheduled (Times TBD} Demonstrations

demonstrate their art. i.e. pottery, chainsaw carving, glass blowing, etc ...

Thursday 5:00am-12:00pm Fishing Tournament Prizes awarded for various categories

Ongoing Please see Daily Please see Daily schedule above. schedule above.

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Balloon artist, puppeteer, face

11:00am-8:00pm Family Programming painting, magician, minnow races, bounce houses, scavenger hunt

Partnership with

Historical Washington County

10:00am-5:00pm Reenactments

Historical Society & Minnesota Historical Society

Swinging of the Axe -

12:00pm Mayor Proclamation Official Start to Lumberjack Days/Play Days

2:00pm-7:00pm Bingo in the Park Bingo run by The Elks

Event sponsored by a

local establishment. Car entries by individual

4:00pm-7:00pm Adult Soap Box Derby businesses will be encouraged. Prizes given for Time, Style & Creativity

Live music will be played at multiple

7:00-lO:OOpm Live Music establishments. High School Battle of the Bands on the Main Stage at 7pm.

Friday 5:00am-12:00pm Fishing Tournament Prizes awarded for various categories

Ongoing Please see Daily Please see Daily schedule above. schedule above.

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7:00am-12:00pm Farmer's Market Local growers & producers

Will have a portable kitchen for chefs to

11:00am-1:00pm Chef Competition with prepare a dish using

Celebrity Judges ingredients purchased from the farmer's market.

Balloon artist, puppeteer, face

11:00am-8:00pm Family Programming painting, magician, minnow races, bounce houses, scavenger hunt

2:00pm-7:00pm Bingo in the Park Bingo run by The Elks

Ongoing Schedule TBD K-9 Demonstrations Police K-9 demonstrations

1:00pm-3:00pm Fire Truck Display Educational activities, demonstrations

Fire Station Water Various departments

3:00pm Tug-0-War

from the area to compete.

Participants will sign up in advance with teams

3:30pm-4:30pm Canoe Tipping and will go to battle with an opposing team trying to tip the other team's canoe.

Kids friendly band, Winner of Battle of the Bands, Talent Show

4:00pm-7:00pm Live Music Winner (talent show is held at the Historic Courthouse by

Washington County Historical Society)

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Lanterns created by

Lighting of the children during family

Dusk programming on Lanterns

Thursday and Friday are illuminated downtown.

Live music will be played on the Main Stage. Examples of possible

7:00pm-11:00pm Live Music headliners include: Trampled by Turtles,

Allison Scott, 4 on the Floor

Saturday 5:00am-12:00pm Fishing Tournament Prizes awarded for various categories

Ongoing Please see Daily Please see Daily schedule above. schedule above.

This is a tournament type event featuring 5-7 teams dressed in 1860s

uniforms, including

Olde Time Baseball some fans dressed in

10:00am-4:00pm Exhibition

period costume (volunteer actors} using

language and rules of the era. This event

would be free and open to the public.

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Log cutting, tree climbing, log rolling,

etc ... We are in

Lumberjack discussion with ESPN for

10:00am-6:00pm coverage and Competitions

sponsorship of all things Lumberjack. Final

competition schedule

TBD.

Balloon artist, puppeteer, face

11:00am-8:00pm Family Programming painting, magician, minnow races, bounce houses, scavenger hunt

We are in discussion with the official Miss Minnesota Scholarship Pageant (part of the

1:00pm-3:00pm Miss Stillwater Miss USA pageant) to

Pageant bring back the Miss Stillwater Pageant. The winner and runner-ups will have a float in the parade on Sunday.

We would host the ice 4:00pm Ice Cream Social cream social at

Washington Square Park

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Examples of headliners: Martin Zellar, Mason

Jennings, The Suburbs. We understand the

need to draw a crowd

7:00pm-11:00pm Live Music while keeping it under control. Careful

thought and

consideration will be given to the selection of

artists for each night.

Sunday 8:00am-11:00am Pancake Breakfast The Lions Club will host

pancake Breakfast.

We are working with

10:00am-12:00pm Water Ski Show two professional Water

Ski Clubs to put on a one-hour show each.

Log cutting, tree climbing, log rolling,

etc ... We are in

Lumberjack discussion with ESPN for

10:00a m-6:00pm coverage and Competitions

sponsorship of all things Lumberjack. Final

competition schedule TBD.

1:00pm Parade We plan to use the traditional parade route.

Teams will sign up in

5:00pm Dragon Boat Races advance and race down

the river to a predetermined finish

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7:00pm-10:00pm Live Music

lO:OOpm Fireworks

EVENT EXPERIENCE & TESTIMONIALS

The Locals Selected Previous Successful Events: (Combined)

line.

Examples of headliners: Pulled from the

aforementioned lists. We understand the

need to draw a crowd while keeping it under

control. Careful thought and

consideration will be given to the selection of

artists for each night.

According to the city survey, it appears that 85% of those surveyed felt the fireworks were

the 2nd most important aspect of Lumberjack

Days. Because of this, we have carefully

decided that we would like to continue with this

tradition.

• 2010-Present: Stillwater Harvest Fest- Coordinator, Media Relations • 2011-Present: Stillwater Summer Tuesdays- Coordinator, Media Relations • 2002-Present: Square Lake Film & Music Festival • 2012-Present: Cruisin' on the Croix- Coordinator, Media Relations • 2012-Present: Madeline Island Film Festival- Co-Producer • 2008-Present: Gordon Parks High School - Curriculum & Media Arts Coordinator • 2009-Present: Wench Fest- Creator, Coordinator • 2008-Present: Lift Bridge Brewery - Event Coordinator • 2008-Present: Transitions: University Avenue- Event Coordinator

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• 2009-2012: Savor Minnesota - Creator, Executive Director, Coordinator & Media Relations • 2003-2012: Northern Vineyards Winery - Event Coordinator • 2011: Dutch Town Art Fair- Coordinator & Media Relations • 2012: Lightshed Productions: Girl From Birch Creek- Event Coordinator & Media Relations • 2005-2010: Lyric Arts- Fundraising, Events & Education Director • 2011-2012: Paint on the Water- Co-Coordinator & Media Relations • 2005-2006: Greenman Festival, Duluth, MN - Film Festival Director • 2011: Plunder Fest- Event Coordinator • 2010: Gastro Non Grata- Director in charge of Culinary Affairs

TESTIMONIALS

"As a Stillwater resident, I greatly appreciate Cassie's involvement in planning Summer Tuesdays and Stillwater Harvest Fest. The success of these events is a testament to her excellent organizational skills, great ideas, and attention to detail. Cassie is very open to feedback and has an uncanny knack for knowing how to make events enjoyable." -Leah Smith, Stillwater North Hill Resident

"Erin thanks for an absolutely awesome day! I had a blast that morning and wish I could have stayed for the whole day! We need more events like this in the valley and thank you for organizing it." -Lindsey Mulhausen, Paint on the Water

"Working with Shawn Smalley is professional, relaxed and rewarding because he allows you to manage your time and utilize your own creativity within the confines of the event and its goals." - Sam Zeimer, Lake Elmo Inn

"The Square Lake Festival is one of the most intimate and best curated in the state."- Andrea Swensson, Local Music Critic for Minnesota Public Radio

"The Square Lake Festival is the hippest and most innovative event of the summer."- Chris Reimenschneider, Music Critic Star Tribune Newspaper

BUDGET PROPOSAL The Locals, as a newly formed organization, are currently engaged in the process of obtaining a non­profit status (EIN assigned: 46-3247264) both in the state and federally. Under non-profit status, the IRS has public inspection and disclosure rules in which organizations, "charities" or non-profits must make available for public inspection forms 990-T, which will make all of our financial activities transparent. The firm of Abdo, Eick & Meyers CPA has agreed to oversee financial transactions and ensure compliance with all state and federal guidelines. A review of all financial activities will be available upon request. Please see engagement letter attached with this proposal.

LJD produced by The Locals will attract residents of Stillwater, greater St. Croix region and Twin Cities metro area into our historic downtown area and picturesque river valley. In order to reach these goals and be sustainable, a new LJD funding strategy is imperative.

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Expense Estimation

Main Item Details Estimate Total for each day Total for all days

Kid's Entertainment Balloon Artist $100.00/hr $400.00 $1,200.00

Magician $100.00/hr $400.00 $1,200.00

Portable toilets/sinks Units, standby, tax $14,500.00 $14,500.00 Promotional materials

postcards (20,000) color 2-sided $1,400.00 $1,400.00 screen ptint posters (500) $2,500.00 $2,500.00

regular print posters 500 $500.00 $500.00 Secondary events

Soap Box Derby $6,000.00 $6,000.00 $6,000.00 Minnow Races $800.00 $200.00 $800.00

Pancake Breakfast $3,000.00 $3,000.00 $3,000.00 Sports Show $1,000.00 $1,000.00 $1,000.00

Hammerschlagen $0.00 $0.00 $0.00 Lumberjack Competition $10,000.00 $5,000.00 $10,000.00

Fireworks $50,000.00 $50,000.00 Hot Air Balloons $6,000.00 $6,000.00

Bingo $0.00 $0.00 $0.00 Face Painting $0.00 $0.00 $0.00

Canoe Tipping $1,200.00 $1,200.00 Water Ski Show $2,500.00 $2,500.00

Parade $20,000.00 $20,000.00 Police/Fire $24,000.00 $24,000.00

EMS $0.00 $0.00 Barricades $0.00 $0.00 $0.00

Royalty/Beauty Pageant Cost Guard

Electric $0.00 $0.00 $0.00 Intern Wages $10,000.00 $10,000.00

Event Management Wages $25,000.00 $25,000.00 Sound & Lights $15,000.00 $15,000.00

Music $70,000.00 $70,000.00 Advertising

Dragon Boats $4,000.00 $4,000.00 $4,000.00 Logo $0.00 $0.00 $0.00

Web Design $0.00 $0.00 $0.00 Phone App $5,000.00 $5,000.00 Chainsaw $1,500.00 $750.00 $1,500.00

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Medallion Hunt Prize $1000.00 $1000 Contracted Security $14,000.00 $14,000.00

Trash Removal Puppets $750.00 $750.00

Bouncy house $1600 $400 $1600 TOTAL ESTIMATE $293,650.00

Revenue Estimation Main Item Details Estimate

We will be applying for several grants upon approval of this proposal and we Grants Awarded believe this total reflects accurately what we can accomplish. $125,000.00

We will be soliciting sponsorships from various corporations/businesses in the St. Sponsorships Croix River Valley & Twin Cities $100,000.00 City Contribution As stated in the RFP Addendum #1 $20,000.00 Beer Sales $75,000.00

As estimated from previous years: estimating 10000 for the entirety of the event. Ticket Sales Numbers do not include the 35% contracted amount paid to the city. $65,000.00 Vendor Booths Food, Arts, Crafts and other items for sale/show. $10,000.00 Miscellaneous Sales Buttons, Merchandise, etc ... $6,000.00

Total $400,000.00

ItEESTllDLISl1illG LUDDEKJllCK DilTS ill 2011

The Locals Selected Previous Festival & Arts Grants Awarded: (combined)

• 2012 Bush Fellowship Foundation • Bill & Melinda Gates Grant • Minnesota State Arts Board: Festival Grant* • Minnesota State Arts Board: Arts Access* • Minnesota State Arts Board : Arts Tour Minnesota • Minnesota State Arts Board: Arts Learning* • Minnesota State Arts Board: Artist Initiative* • Metropolitan Regional Arts Council: Capital Arts Grant* • Metropolitan Regional Arts Council: Arts Activities Support* • Metropolitan Regional Arts Council: Arts Learning • Metropolitan Regional Arts Council: Next Step Fund • St. Croix Valley Foundation: Valley Arts Initiative* • International Film Production Support: Japan Foundation • McKnight Foundation*

* asterisk denotes multiple recipient years. Combined total Grants Awarded within the past 8 years: $740,000.00

CLOSING COMMENTS For our proposal we used the event name, Lumberjack Days, for reference purposes only and understand that the status is undetermined and may not be available for our use.

As residents of Stillwater, we feel passionately about this event being produced respecfully and genuinely. The goal of this event can only be to showcase the charm of our city and its history , while providing opportunities to benefit the businesses and residents with whom we live and work. We are pleased to be offered the opportunity to throw our respective hat in the ring, and would be honored to work with the City of Stillwater on reestablishing this highly-anticipated festival for 2014 and for years to come.

Best Regards,

The Locals Cassie, Erin, Shawn, Paul & Brad

415 Willrins St. W., Stillwater, MN 55082 PHONE 651.587.8970- EMAIL cassiemclemore@gmail.com

Cassie Jo McLemore

WORK EXPERIENCE

The Savvy Grape July 2012- Present Bloomington, MN Tasting Experience Dire&tor & Content Creator

Principal Responsibilities o Manage social media sites; Facebook, Twitter, YouTube, Pinterest, Linkedln &

BlogTalkRadio o Host private & public wine tasting events o Content writer/creator for website, BlogTalkRadio, social media & emails o Edit website and email content o Design brochure and other relevant print materials o Create databases & organize content o Created a monthly schedule for online radio content, email content o Created a weekly & daily schedule for social media content

Summer Tuesdays, Inc. April2011- Present Stillwater, MN Vice President

Principal Responsibilities o Maintain, create content and update the Summer Tuesdays, Inc. website in WordPress o Created and maintain new website for Harvest Fest in Website Tonight o Oversee entire event production, including vendor set-up, teardown, etc . .. o Coordinate all musicians and movies for Summer Tuesdays o Coordinate all contracted workers for events o Solicitation to area businesses and potential sponsors of the event o Create agendas and keep the board on subject while keeping meeting minutes o Design and print all promotional materials for the event including posters, flyers,

sponsorship packets and exhibitor packets o Attended and served as emcee for selected events o Created and maintain all social media accounts for events

SAVOR Minnesota March 2009 - April 2012 Shakopee, MN Creator & BxecNtive Director

o Conceived the idea for, created, planned, budgeted and executed the annual event, SAVOR Minnesota- an event created to highlight Minnesota-produced wine, food and beer.

o Coordinated all elements of the event, including location, show layout, website development, Facebook promotion, exhibitor solicitation, sponsorship, ticket sales, booklet design, bookkeeping

o Developed all contracts, instructions and all correspondence to vendors & attendees o Acted as primary contact for all parties involved -location staff, wineries, breweries, food

purveyors and attendees o Event was profitable each year

Northern Vineyards Winery May 2003-July 2012 Stillwater, MN Sales & T as ling Room Manager

Special Events (On-Site and Off-Site) o Create, plan and execute all special events at Northern Vineyards since 2004. Events

include, but are not limited to Tap the Barrel, Grape Stomp Extrawganza!, Fedenveisser Festit1al, Cheese & Chocolate Weekend, Valentine's Dqy Dinner and Dance

o Created and streamlined private parties, thus increasing annual revenue from $835 annually to more than $34,000 annually- this included supervising execution of special event details including, but not limited to, organizing, planning, decorations, purchasing, promotion, correspondence, etc.

o Created wine club database development and management, including data entry and updates for all members -current and new

o Created and updated layout and logistics of "new" wine club, thus increasing membership by 200% since implementation

o Coordinated and acted as primary contact for all musicians playing on Sunday evenings for "Live Music on the Deck" in the summer and fall, including special events, including negotiations and payment to the musicians

Principal Responsibilities o Act as primary contact for all incoming winery inquiries including staffing, wine-making,

merchandise, wine club, private parties, etc. o Hire, train, and supervise all sales staff at the winery, including holding employee

information meetings and creating monthly staff schedules being mindful of events, season, etc

o Created the winery's first and only Employee Handbook and updated and implemented it yearly, and upon hire of new employees

o Provide assistance to winemaker, working closely to create and maintain consistent wine varieties, recipes, and quality, while staying current with trends in market

o Through efforts in social media, mass emailing, and promotions, retail wine sales increased by 23% annually

o Maintained, selected, ordered, recorded, and stored inventory of all winery merchandise, office supplies and cleaning supplies

o Implemented a tasting fee resulting in an additional $30,000 in annual revenue o Developed annual budget, being aware of trends within the wine market, and consistently

stayed within said budget Technological Support

o Designed and maintained the winery's original website from 2005 to 2007 o Guided and assisted the web designer in creation and layout of new website, including

content, website interactive elements, and delegated all incoming orders and inquiries o Created and maintained all social media accounts at the winery including, but not limited to

Facebook, Twitter, Hootsuite o Created account in ConstantContact, and maintained weekly communication with the

winery's email list, and created sign-up forms to encourage new email list members o Received, coordinated, filled and invoiced all wholesale orders in Quickbooks o Proficient in numerous software applications including, but not limited to Quickbooks,

Microsoft Word, Microsoft Publisher, Microsoft Excel, Microsoft PowerPoint, Wordpress, UPS Shipping and Tracking, Google Documents, Google Calendar, Website Tonight

o Created graphics for use in creation of advertisements in print media and online sources o Created budgets for all advertisements and stayed within said budgets to promote the

winery through radio, print and online marketing including Groupon, LivingSocial, CrowdCut, KS95, RiverMarket Coop, Google AdWords

Three Rivers Wine Trail of Minnesota/St. Croi..x Valley Wine Trail Stillwater, MN

April2006- May 2013 President and Treasurer

Principal Responsibilities o Coordinated all wineries on trail o Create & coordinate events on Wine Trail, including the following annual events; Cheese &

Chocolate Weekend, Art & Wine Weekend, Tap the Barrel & Federweisser Festival o Designed and printed promotional materials including brochures, passports, posters and

banners o Coordinate quarterly meetings among the involved wineries to discuss budgets, trail

inquiries, and participation numbers o Invoice the wineries for all expenditures associated with participation o Created and maintained the website for the wine trail from 2006 to 2008 (TRWTM)

EDUCATION

Colorado Mountain College August 2000 - December 2002 Glenwood Springs, CO o General Education o Nursing Emphasis

350 Pine Tree Tmil, Stillwater, MN 55082 PHONE 763.222.3988- EMAIL erinbaclunann@hotmail.com

Erin S.M. McQuay WORK EXPERIENCE

Cuckoo Productions, LLC. July 2012 -Present Stillwater, MN Co-Owner

• Principal Responsibilities o Freelance grant writing, matketing, graphic design, website design, branding specializing,

consulting, printed material design o Curriculum development and implementation of dance and theater programs for persons

with disabilities

Summer Tuesdays, Inc. April2012- Present Stillwater, MN Freelance Event Co-Coordinator -Public Relations

• Principal Responsibilities o Managed the social media aspect of all Summer Tuesday events and Ha.IVest Fest o Took the minutes at all meetings and provided reports to the board members o Developed and executed new promotions including business Scarecrow contest, kids'

activity area, kids' costume parade, Boxed Seats winners/photo contest o Developed slideshows for all private events and every Summer Tuesdays event to be

played prior to the movie o Assisted with marketing tactics and promotions, including designing printed materials

Northern Vineyards Winery July 2011- July 2012 Stillwater, MN Event Coordinator/Assistant Manager

• Principal Responsibilities o Act as primary contact for all private party reservations and tour groups o Lead tours to groups up to 40 through the winery and helped write the script o Train staff members on party serving and scheduled all incoming parties o Led wine tastings on all shifts and cleaned all areas of the winery o Assisted with marketing tactics and promotions, including designing printed materials

Sample Night Live June 2011- Present Saint Paul, MN Artist Hos ptality Manager

• Principal Responsibilities o Act as primary contact for all monthly performing artists o Supervise all Sample Night Live volunteers (artist liaisons) on performance night o Collect and distribute artist riders for performing and technical needs o Provide assistance to all performers and Associate Producers on performance night

Lyric Arts Company of Anoka October 2007- February 2011 Anoka, MN Administrative Associate

• Principal Responsibilities o Maintained theater's "general information" e-mail address, office calendars, and building

schedules o Assisted in database development and management, including data entry and updates o Coordinated purchase and storage of office supplies o Acted as primary contact for all building and office equipment contractors and vendors-

e.g., monthly building maintenance, custodian, HVAC, etc. o Acted as primary contacts for building rentals to outside groups o Assisted with ticket sales, when necessary o Coordinated program advertising, including contact management and invoicing

• Education Program o Acted as main "point of contact" for workshop registrations-e.g. , processing forms,

making reminder calls to parents, following up on payment, and creating programs for final presentations

o Coordrnated logistics for workshop instructors-e.g., contracts, class rosters, and building access, smvey distribution, survey collection, and smvey result compilation

o Worked with Education Director to develop annual workshop curriculum, being aware of trends within the youth market that might make our workshop curriculum more attractive to their constituency

Event Planning o Supervised execution of special event details including, but not limited to, organizing,

planning, decorations, purchasing, promotion, correspondence, etc. Development and Fundraising

• Marketing and Public Relations

Elk River School District September 2003 -April 2007 Zimmerman, MN Assistant Director/Choreogra]iter- Zimmerman Hl1Jh School

• Assisted the Creative Director with entire theatrical process, including script selection, casting, blocking, sound design, set design, set construction, costume design, costume construction, entire choreography, and full make-up to all cast members

City of Edina August 2005 -November 2005 Edina,MN Edina Parks and Recreation Intern

EDUCATION Minnesota State University, Mankato, MN

2001-2005 • Bachelor of Science, Recreation, Parks and Leisure Services • Therapeutic Recreation Emphasis • Theatre/Dance Minor • Dean's List

VOLUNTEER EXPERIENCE Warden's House Tour Guide June 2012-Present Washington County Historical Society

Sample Night Live, Saint Paul, MN Minnesota State University, Mankato, MN

Southside Services, Inc. Minneapolis, MN Lakeview Methodist Home, Fairmont, MN

Artist Liason Sept. 2009-May 2011 Class Facilitator Sept. 2004-Dec. 2004 Field Trip Supervisor June 2005-Aug. 2005 Field Trip Assistant Sept.l995-2001 Salvation Army Day Camp Counselor June 1996-Aug. 2000 Fairmont, MN

PROFESSIONAL MEMBERSHIPS Minnesota Recreation and Parks Association (MRPA) Sept. 2004 -Oct. 2007

• Wrote presenters ' introduction biographies for TR Conference • Coordinated decorations for dining hall lunch keynote

National Recreation and Parks Association (NRPA) Nov. 2005 -Jan. 2007 Spring 2000 Project TRUST

REFERENCES JeanAnn Fen rich Avery Weigh-Tronix Marlceting Manager Tim Carlquist Business Development Analyst Lisa Wagner Lyric Arts Donor/Volunteer

507.238.5204/507.238.9451 763 .221.0150 763.427.5808

BradD Glynn

823 Anderson St. W. Stillwater, MN 55082 651-303-1657 brad@li(tbridgebrewery.com

Over 15 years of construction, project and personnel management, and business development experience with a high level of entrepreneurial spirit and loyal dedication. Strong morality with honest, straight forward approach to business and personal relationships built on mutual respect. Successful track record achieving management goals, focusing on efficiency, on-time delivery , high quality standards, account management, and task prioritization in varied environments and industries.

• Strong leadership skills; able to develop and analyze projects and tasks, prioritize, delegate, and make sound business decisions quickly while maintaining focus on ultimate project goals.

Professional Event Relevant Experience

Lift Bridge Beer Co. Stillwater, MN, September 2007 -Current Owner and COO • Founding member of new brewery in Minnesota 's oldest, most historic town. • Project Managed build-out of new brewery space in late 2010 and early 2011 including development of budget,

schedule, and plan, coordination of all trades, equipment procurement, State and local inspector relations. Led this turnkey project from both owner and contractor perspective valued over $1M.

• Was responsible for all Operations functions including Brewing, Production, Distribution, and new product development.

• Led company from hobby size to full production and sales capabilities. Currently maintain 1 000+ accounts in the metro area as well as distribution statewide in Minnesota and 12 counties in Wisconsin. Garnered multiple awards for products.

• Work jointly with multiple vendors for all products associated with the business, focusing on utilizing local suppliers, vendors, and artisans for all aspects of the business.

• Implementation, use, training, and oversight of sales tools such as Quickbooks, B-Mobile, and Salesforce web-based programs to provide business with marketing, sales, and financial tracking integration.

• Sales leadership with emphasis on personal communication with clients has led to increased sales, regional recognition, and joint marketing opportunities.

MN Craft Brewer's Guild MN, September 2008- Current Member and Committee Volunteer • Member of the Marketing Committee for the Craft Brewer's Guild of Minnesota since 2008, working on large scale

marketing project plans and roll-outs. Organize large (2000-3500 person) charitable tasting events featuring live music, food vendors, multiple beer vendors, and multiple industry vendors . Also, active in recruiting volunteers for special legislative functions including petitions and informative brochures.

Event Experience List (Event Name, Level of Participation) • Commander Beer Release at Lift Bridge Brewery, November 2011 and 2012: Planned and organized event to

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celebrate new beer release and hosted over 600 beer enthusiasts. Pickin' and Grinnin' at Hippity Hops Farm and Lift Bridge Brewery September 2011 and 2012: Planned and organized unique event combining hop picking and brewing with over 200 participants each year. Autumn Brew Review at Old Grain Belt Site, Mnpls, September 2010, 2011: On planning committee for large scale beer festival hosting over 65 breweries, 25 vendors, and over 4000 guests. Brew-B-Que at Lift Bridge Brewery, June 2012: Planned and organized unique BBQ competition and beerfest with multiple BBQ teams and vendors, enjoyed by more than 500 guests. Multiple Beer Release parties at Lift Bridge Brewery and Retail outlets from 2008 to current: Planned and executed events ranging from 50-300 people many times (20+) with varied themes.

Professional Construction and Management Experience

Summit Companies Mechanical and Fire Protection. St. Paul, MN, July 2010- Current Division Manager • Department Manager responsible for all mechanical construction work and employees. • Management of up to 30 union employees as well as 12 sales and administrative staff for coordination and execution

of construction projects • Increased volume of work while reinforcing relationships with key clients. • Training of project managers on complete project life cycle from inception to completion. • Responsible for approximately $10 million dollar yearly budget.

NewMech I Corval Co. St. Paul, MN, January 2000- April2009 Commercial Project Manager • Responsible for all day to day project needs and oversight. Managed all mechanical trades (piping, plumbing,

HV AC, temperature control, building automation, fire protection) as well as acting as GC on some jobs managing all other trades (earthwork, masonry, structural steel, rough and finish carpentry, electrical, sheetrock, finish work) Managed multiple projects at one time of varying sizes and trade participation.

• Leader in turnkey project management: from inception, to bidding, to pre-construction planning, design, to implementation, to substantial completion, to project close-out, to development of long term service strategy and contracts.

• Facilitated communication between owners, engineers, field personnel, architects, job supervisors, sub contactors, vendors, other trades, and company accounting I upper management. Able to communicate with all of these groups on a professional, consistent level.

Cretin-Derham Hall HS St. Paul, MN Graduated in 1995 with 3. 7gpa

St. Cloud State University St. Cloud, MN Liberal Arts degree program ' 95- '96

University of Minnesota Minneapolis, MN Liberal Arts degree program ' 96- '99 Construction Management program ' 99- '01

Education and Certifications

MCAA Estimating and Project Management Training Course(s), OSHA 10 Certification (multiple times), Microsoft Intetmediate Training courses on Project, Word, and Excel. Timberline accounting training.

Community Involvement I Personal Achievement

• St. Croix Valley Athletic Association Coach, boys baseball2003-2006 and soccer 2009 • Avid architectural design student; from multiple college courses in art and architecture to current experiences with

historic remodels, personal home, and creation of a business with a historic flair. • Dedicated husband and father, active in children ' s education and activities. • Active in local government and legislative activity. • Homeowner to a historic Stillwater home under constant, purposeful renovation.

Paul Warren Creager

13363 Partridge Road North Stillwater, MN 55082 651-226-5046 creagz@gmail.com

Objective: Operate and manage an annual event that directly benefits the Stillwater community and is ultimately recognized as a model for events of its kind in the U.S.

Event Production/Leadership Experience 2009-present "Transitions: University Avenue", GPHS www.universityave.org

Since 2008, I have directed Gordon Parks High School (GPHS) student producers to create an ongoing documentary preserving the transition on University Avenue in St. Paul bifOre, during and after light rail construction. This project has been a partnership between our school and the Minnesota Historical Society, and I have successfolly sustained this partnership for 4+ years. Dozens of public screenings and events have been coordinated both in/ outside if G PHS.

2010-2011 "Adopt A Survivor", Talmud Torah, Jewish Community Center, Mpls I was hired by Talmud Torah to instruct students how to interview Holocaust survivors and produce short films about the survivor's story. The project resulted in both a public event and online content.

2009-2010 "An Ode to Stillwater: The .John Runk Films"

200t)-2009

200 1-present

Hired by Washington County Historical Society (WCHS) to handle all production stages (research, soundtrack, narration, editing, etc) of a documentary film project completing the unfi.nished Rmm films if John Runk. More details below. "Resonance: The Odyssey of the Bells" www.resonancefilm.com I successfully produced and directed an award winning documentmy film that required international production (Japan, U.K., USA) and research. The project required numerous public events for research and fundraising and I was the primary organizer if these as well. Since the film revolves around a Minnesota story, the film is now regularly screened on T PT and will until20 16.

Founder/Director, Square Lake Festival www.squarelakefestival.com At 11 years and counting, the Square Lake Festival is one of the longest running festivals if its kind in Minnesota. Since 2001, numerous public events,junding solicitations, have built this reputation. The arts organization now assists other similar arts organizations to produce similar events.

Career /Life Experience Connected to Stillwater 197 5-present Born and raised in Stillwater 1994 Graduate of Stillwater Area High School 2001-present I have 11 +years of event organizing experience with the Square Lake Film & Music

Festival that I founded and continue to direct. This festival sustains on Minnesota arts grants, and has built/sustained strong relationships with Stillwater and Twin Cities ' attendees, artists, business sponsors, and arts/ educational organizations.

2009-2010 "An Ode to Stillwater: The John Runk Films" I collaborated with WCHS and researched/ directed a documentary film that completed the unfinished 8mm film work of John Runk, famous Stillwater documentarian. As a result of the 1 +year of research/production, I became familiar with the visual archives of the city.

Education 2013-present 2010-2012 2002-2003 1994-1998

Employment 2009-present 2001-2009 1999-2001 1998-1999

Principal Licensure Program, University of Minnesota M.A. Educational Leadership, Concordia University Intermediate Japanese, University of Minnesota B.A. English Writing, Secondary Ed Minor, University of St. Thomas

Curriculum & Media Arts Coordinator, Gordon Parks High School (GPHS) Language Arts Instructor, Saint Paul Public Schools grades 9-12 English Teacher, Japan Exchange and Teaching Program (JET) Photo Staff Director, University of St. Thomas

Event-Related Awards/Grants 'lW08-present 2009-present 2010-2012

Metro Regional Arts Council's Annual "Arts Activities" Grant Minnesota State Arts Board "Festival Grant" St. Croix Valley Community Foundation grant

Career-Related Awards/ Grants 2006-2013 "Minnesota Educational Excellence" Award from MN Computers for Schools, Great Lakes

"College Access Champion" Award, Saint Paul Public School's "Teacher Travel Grant" Award, Minnesota Historical Society "Emerging Filmmaker" Award, US Marine Corp Heritage Foundation Research Grant, Japan Foundation Film & TV Production Support Grant, Fulbright Teacher Training & Professional Development Grant

Shawn Smalley 813 N Owens St.

Stillwater, MN 55082

(651) 269-4313 dreadpiratesmalley@gmail.com

Objective: Operate and manage a locally run annual event to benefit the Stillwater community.

Employment:

Grill Chef La Belle Vie

- Achieved placement in the top 50 restaurants in the country 5 years running.

- Achieved top restaurant in the state

-Worked under James Beard Award winning Chef.

Executive Chef/Owner Smalley's Caribbean Barbeque and Pirate Bar

2001-2008 Stillwater, MN

2008-2013 Stillwater, MN

- 2008 Smalley's Dark and Stormy ranked by Minneapolis/St. Paul Magazine as unofficial

cocktail of summer

- 201 0 voted best ribs in the state by Minneapolis/St. Paul Magazine

- 201 0 Spot on Twin Cities Live

- 2011 listed by City Pages as best Mac n Cheese

- 2012 spot on Diners Drive Ins and Dives

Skills:

- 2012 spot on ESPNU's Road Trip

- 2013 spot on WCCO 4 News for Best Summer Cocktail (Mojito)

- 2013 listed as top 5 wings in the state

- Diligently supporting local charities and philanthropies since 2008

St illwater Alumnus

Classically trained Chef

Heavy involvement with local businesses and charities

Business Owner