tell a vision 2016 in 20 powerful pictures - mediaspecs · mark friend, radio and music...
TRANSCRIPT
Tell A Vision 2016 in
20 Powerful Pictures
Ben Jansen, President ABMA-BVAM & Commercial Director Medialaan
Introduction TV Session
There is no change without
challenge.
Guillaume De Posch, Co-Chief Executive Officer RTL Group
TV = Total Video
Guillaume De Posch, Co-Chief Executive Officer RTL Group
Total Viewing Time: Linear is strong, non linear is
growing. 249 minutes per person per day of
video content is watched, 230 via linear TV, 19
via online.
TV = Total Video
The value chain between long form and short
form video
Guillaume De Posch, Co-Chief Executive Officer RTL Group
TV = Total Video
The GRP Pyramid
Guillaume De Posch, Co-Chief Executive Officer RTL Group
Billions of online views and a low
monetisation, this is age Zero of the metric in
currency for video.
TV = Total Video
Vertical Multi-Channel Networks with a focus on
one genre/theme are perfect for strong brands.
Guillaume De Posch, Co-Chief Executive Officer RTL Group
TV = Total Video
The Current Challenge (for RTL Group):
being local and global at the same time.
Paul Servaes, Creative Director & Partner B.O.A.T.S.
Great content is more attractive and viewers
will know where to find it. So great content
creates an audience.
Advertising producers become content
providers. Customers become an audience
and not a target.
USP :The Unique Story Proposition
Jean-Luc Chetrit, President Carat France
The New TV Buyers will be more experts in content.
The Future of Media Planing
Jean-Luc Chetrit, President Carat France
It is time for advertisers to focus on the
right time, not specifically the real time.
This means Right Time Marketing and
not Real Time Marketing.
The Future of Media Planing
Jean-Luc Chetrit, President Carat France
Television works without ad fraud
or adblocking.
The Future of Media Planing
TV viewing time will raise with
new measurement and new types
of consumption.
Jean-Luc Chetrit, President Carat France
The Future of Media Planing
10 Key Findings of Jean-Luc
Chetrit about TV and
mediaplanning in the future.
Wilfried Celis, President of strategical committee ‘Kijken’ & Sales Director Medialaan
Redefining audience measurement, in a connected video-world
Our belief: One Video World, where
different data sources will be
connected into One Video Currency.
Denis Masquelier, Vice-President ABMA-BVAM & General Manager IP Belgium
Introduction Radio Session
Entre TV et Radio, un seul mot
d’ordre: complémentarité.
Internet enrichit l’expérience de
l’auditeur radio.
Hugo Gauderis, Technology Manager Norkring
The analogue era is over, even for radio.
The Future of Radio is Digital
Hugo Gauderis, Technology Manager Norkring
The Future of Radio is DAB+ and Internet. DAB+ is the primary platform for free, linear,
broadcast radio. Internet is the primary platform for ‘on demand’ radio.
The Future of Radio is Digital
Mark Friend, Radio and Music Multiplatform Controller - BBC
Radio of Tomorrow
The future is using your listening behaviour to
make a personal radio.
We go where our audience is, that is
why we have one of the most followed
channels on YouTube with our
radiostations.
Mark Barber, Planning Director Radiocentre
New ERA of Listening
Audio satisfies six contemporary need
states:
- Keep me in the loop
- Help me escape
- Lift my mood
- Amplify the moment
- Provide social currency
- Broaden my horizons
Mark Barber, Planning Director Radiocentre
New ERA of Listening
Three Key Findings of the studyLive radio and on-demand audio play
complementary roles.