aidc multiplatform presentation
DESCRIPTION
Online Strategy Workshop at AIDC presentation by Kirsty Hunter and Jennifer Wilson, Session Producer Veronica Sive, AIDC February 2011, Adelaide, AustraliaTRANSCRIPT
Multi-platformJoined-up Production
Online Strategy Workshop
March 1, 2011
Multi-platformJoined-up Production
Introduction
•Who are we?
•What do we do?
Multi-platformJoined-up Production
Introduction: Multi-Platform
Traditional broadcast model breaking down, time shifted viewing
Consumers wanting more choice, involvement, interaction
Content across multiple platforms
Embryonic industry
Source: http://consumers.ofcom.org.uk/2010/08/tv-phones-and-internet-take-up-almost-half-our-waking-hours/
Multi-platformJoined-up Production
Britain from AboveEmmy Award winning website for BBC. Brief was to redefine the documentary online.www.bbc.co.uk/britainfromabove
America RevealedPBS’ biggest show of 2011. Major website planned; taking Britain from Above and moving it forward focussing on mapping, UGC, data mashups and visualizations. Working closely with PBS Education and local stations.
Educational project in the U.S., spin-off of popular PBS series History Detectives. Creating a social network for high school students to conduct historical investigations. They can blog, post, share their work.http://www.hdlab.us
Examples: Lion Television
Multi-platformJoined-up Production
Horrible HistoriesWebsite, video and games for CBBC. Multi-episode game with live action on 3-D environments. Collaborating with Littleloud. Since launch in August 2009, 23million+ page viewswww.bbc.co.uk/cbbc/horriblehistories
History DetectivesAdult and children’s website for PBS. Includes UGC Investigations, full length video, original video, Twitter parties around TX, highly-engaged Facebook group.www.pbs.org/historydetectives
Victorian Farm - Christmas SeriesSite accompanying BBC Two series based on mega hit Victorian Farm - includes 25 specially shot films about How to Have a Victoria Christmaswww.bbc.co.uk/victorianchristmas/
Educational project in the U.S., spin-off of popular PBS series History Detectives. Creating a social network for high school students to conduct historical investigations. They can blog, post, share their work.http://www.hdlab.us
Examples: Lion Television
Multi-platformJoined-up Production
Examples: UK Market
Fish FightCampaign off the back of Channel 4 programmes created by Keo Films. Exceeded targets in Week 1. http://www.fishfight.net/
Embarassing BodiesBAFTA winning website, redefined patient experience, parlayed into major NHS pilot.www.channel4embarrassingillnesses.com/
SexperienceVideo encyclopedia of sexual experience: multiple perspectives of common sex questions. Mint Digital/Cheetah.http://sexperienceuk.channel4.com/
Multi-platformJoined-up Production
Multiplatform Hits
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What’s new
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What’s new (2)
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Golden Rules of Multi-Platform Development
Passion
Nobody knows
Respect technology
Feasible vs Good
What can help you in your life?
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Golden Rules of Multi-Platform Development
Map Platforms
Ecosystem
Roadmap
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Golden Rules of Multi-Platform Production
Multidisciplinary teamsPhysically locate teams near each otherHave one senior staffer i.e. Series Producer who sits across all platformsShare roles/assets across platforms i.e. Archive producer, aerials, CGI, branding
CommunicationRegular team meetingsBaseCamp or similar project management spaceEmail GroupJoint briefing of third parties i.e. Titles, Graphics, Archive
Multi-platformJoined-up Production
Example Document
BaseCamp
Multi-platformJoined-up Production
Golden Rules of Multi-Platform Production
Teaming agreementsBe clear on relationships i.e. sub-contractor or partnerTeaming agreements from outset clarify budget, responsibilities etc
Relationship with client/broadcaster/publisher/brandRegular project meetings with all stakeholders including Marketing, Publicity, Channel Promotion, Book Publishers. Clarify sign off process i.e. overall executive in charge
Download from:http://www.pact.co.uk/uploads/file_bank/asset_3200.pdf
Multi-platformJoined-up Production
Golden Rules of Multi-Platform Production
SchedulesNo one platform is more important than the other All deadlines are created equal. Usually web deadlines will come firstProduction managers shared across platforms
DeliverablesCan’t presume online deliverables will be same as TVOften no need for masters just electronic delivery of filesBack up to data DVDDeliver CMS or similar so client can continue to update site after handoverClear for all media in perpetuity for archiveGet buyouts where possible for secondary market distribution e.g. Joost
Multi-platformJoined-up Production
Example Document
Master Schedule
Multi-platformJoined-up Production
Example Document
Content Management System
Multi-platformJoined-up Production
Golden Rules of Multi-Platform Production
WorkflowSpend time at the start of the project planning workflowConsider end deliverablesOperate off EditShare or similarShare projectsTest encodes for client
Asset ManagementShare all assets from research, scheduling and scripts to rushes, logs and archivesUse BaseCamp or central database to store assetsCombine TV/Interactive budgets from outset to benefit from economies of scale
Multi-platformJoined-up Production
Example Document
TV and Web Project - Post Production Workflow
HD tapes
Editshare / Unity
GFX Music Archive Titles
Offline Offline Offline Offline
Online / Audio MixSorenson Squeeze
Server / CMSTape Masters
Client / Broadcaster
Digitise at 1:1 to avoid unnecessary onlines for web material
Share projects across multiple edit suites
Export, Compress for Web
Conform, Audio Mix, Grade
FTPHD Masters, Clone for Archival
Raw Assets
Central Storage
Asset creation
Asset finalisation
Delivery
Multi-platformJoined-up Production
Golden Rules of Multi-Platform Production
20:80 Rule20% for launch, 80% updating and amending during beta phaseOpposite to traditional production model
Innovation not DerivationEach new project should move industry forward Evolution of technology, ideas, content creation
RealitiesBrave New WorldExciting but use common sensePartner with industry leaders i.e. gaming companies, digital agencies, technology companiesUse existing tools to enhance project i.e. Flickr, YouTube, Google Maps
Multi-platformJoined-up Production
Who’s Who: TV and Interactive teams
•Executives (TV, Web)
•Researchers, Producers
•Production Managers, Co-ordinators
•Editors
•Graphics
•DoP, Sound Recordist
•Art Director / Head of Content
•Producers, Writers,
•Project Manager / Co-ordinators
•Video, Technical Developers, Information Architects
•Graphic Designers, Flash Developers
•Moderators, Usability testers
Multi-platformJoined-up Production
Example Document
Wireframe of page
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Example Document
Site map
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Contact
Kirsty Hunter@Kirsty_Hunter (Twitter)
formerly
Head of InteractiveLion TelevisionWeb: www.liontv.co.uk
now
UK Managing Director, The Project FactoryEmail: [email protected]