iab turkey – multiplatform internet audience measurement
DESCRIPTION
Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study undertaken by Ipsos Turkey. The research is conducted via a face to face study representative of the Turkish population aged 12+ to gather data on demographics, socio-economic status and multi-device/ media consumption usage.TRANSCRIPT
Turkey Internet Population
& Multiplatform
Internet Usage
Who are the internet users?
• 12+ aged
• Living in Turkey
• Accessing internet at least once a month
Turkish Internet Population & Penetration
Turkish Internet Population & Penetration
Source: IAB Türkiye Internet Audience Measurement Study December 2011/2012/ 2013 Results
* 2014 August İnternet Penetration and Population Results
2011
Pen: 42.3%
Pop: 25.0 Mln2012
Pen: 43.9%
Pop: 26.3 Mln2013
Pen: 45.8%
Pop: 27.9 Mln2014*
Pen: 47.2%
Pop: 29.0 Mln
Change: 16%
Source: IAB Turkey Internet Audience Measurement Structural Study August 2014 Results
Gender Distribution (Mln.)
Male 16.2Female 12.8
Primar
y School -
10.1
Secondary School 7.2
High School 8.0
Uni-ver-
sity + 3.7
Education Distribution (Mln.)
Turkish Internet Population
12-17 6,0
18-24 7,4
25-34 7,2
35-44 4,3
45+ 4,0 AB
5,8
C19,2
C29,1
DE4,9
Turkish Internet Population
Age Distribution (Mln.)
Socioeconomic Status Distribution (Mln.)
Source: IAB Turkey Internet Audience Measurement Structural Study August 2014 Results
PC 23.9
Mobile Phone 8.1
Tablet 4,2
Other 0,02
Turkish Internet Population
Platform Distribution (Mln.)
Source: IAB Turkey Internet Audience Measurement Structural Study August 2014 Results
