multiplatform & multiscreen ecosystem
DESCRIPTION
My Presentation at the DOK Netlab in Leipzig on November 1st. Talking about the changes in user needs and expectations related to TV and movies.TRANSCRIPT
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MULTIPLATFORMECOSYSTEM
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A PRESENTATION BY BERTRAM GUGEL@digitalerfilm
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Is it just me?
7{c} by Adriana Márquez Acosta. http://immrsefron.tumblr.com/post/26441105398/watching-my-favorite-serie-with-my-baby-boy
„watching my favorite serie with my baby boy“
8{c} by robbies365of25 http://robbies365of25.tumblr.com/post/33926318316/022-home-sweet-home-watching-kids-on-the-slope
„Home sweet home. Watching Kids on the Slope on Hulu while I’m editing them wedding pics. Still needs to be edited btw haha“
9CC by Chris Pirillo http://www.flickr.com/photos/lockergnome/8151419893/
10CC by Scott Macklin www.mcdm.uw.edu http://www.flickr.com/photos/50865813@N06/6878930546/
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4 Macs
2 Smartphones
2 Streaming Boxes
271 Webservices
94 Apps
1 Screen
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It‘s a fragmented ecosystem!
Filme
Web Tablet SmartphoneiPhoneiPadMac/PCApple TV (Smart)TV
non Fiktionale Formate
Fernseh-publizistikSerien Nachrichten Sport Online Originals
VideoloadSony Video
UnlimitediTunes Spiegel.TVVideociety BILD.de YouTube MyVideoDailymeTV Maxdome Media-
theken mySpass
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How do users cope?
Print TV Mobile
TV +Discover
Interact
Manage Consume Share
PC TV Mobile
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PC TV Mobile
Discover
+InteractManage
Consume
Share
PC TV Mobile
+Discover
We have adapted our personalization algorithms to this new scenario in such a way that now 75% of what people watch is from some sort of recommendation.
– Xavier Amatriain, Netflix
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Promotes Movies
Content
Actor
Producer
Power is shifting
TV Station
PC TV Mobile
+Manage
23Photo: Tom Borowski | http://www.flickr.com/photos/tomborowski/6282761153/in/photostream CC-BY
BiggestScreen
BestAudio Setup
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Just one voice command away
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
3x viewing time
The new bedchamber TV
>40% Mobile Traffic
What's going to kill movies and TV is what's already killing them: better ways to entertain people.
– Paul Graham, Y-Combinator
In the US the top apps are already bringing 20 hours per month. That’s huge, and it’s just the beginning.
– Nick Dorra, Rovio
One TV Episode/Day
New distribution means ...600M
Devices
PC TV Mobile
+Consume
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TV
274min 44min 65min 15min 3min
More platforms – more usage?
Press Pause Play
<
Multiplatform approach
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660k Video Views on YouTube
145k Views of „reupload“
415k Views on Vimeo
#65 on iTunes Toplist
By the numbersPressPausePlay
+100%
vs.RTL Aktuell 18:45 / 03.02.
1,9
1,73M Unique Video Users in 30 Days
1,94M Viewers in 15 Minutes
Quellen: Comescore Nov. 2008 / AGF
Reach on the Net.
KULTUR
MUSIK
GOSSIP
Vergnügen
Inland
Info
InfoInfo
Info
Politik
Info
Info
Genuss
Wirtschaft
Genuss
Info
Vergnügen
Info
Info
Info
Unterhaltung
Unterhaltung
Emotion
Emotion
Info
Info
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Inszenierung
ENTERTAINMENT
NACHRICHTEN
View
s
Music Videos, Entertainment, Comedy, ...
News
What‘s your content?
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Give users something to consume ...
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7.000.000
14.000.000
21.000.000
28.000.000
PietSmittie
Gronkh
YTITTY
MovieManiacsDE
DieAussenseiter
Julie
nsBlog
vipmagazin
www16barsde
albertoson
coldmirror
Archiv ViewsUpload Views
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... Facebook & YouTube are the new Satellite and Cable Providers.
http://trends.builtwith.com/media/YouTube
GuaranteedReach!
PC TV Mobile
+Interact
39Foto: almost witty http://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence
SparksConversations
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Interaction happens ...
3m
50cm
10cm
InteractiveTV
57% Check Emails
45% use an App
44% use Social Networks
44% surf the Web
... with other services!
XBox SmartGlass
Helps users!
PC TV Mobile
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Share
44Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY
Light campfires!
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If there‘s an audience Ellen is there!
TV
http://images.wikia.com/muppet/images/b/b6/EllenDegeneres-Kermit-(2011-11-09).jpg
2,7M Zuschauer
23,2M Follower
7M Abonnenten 11,1M Fans
46https://www.youtube.com/watch?v=WUhoo3mcWEU https://www.youtube.com/watch?v=VKvvkrMWcno https://www.youtube.com/watch?v=Yb6Nd21p-Gg
10.000 Videos on YouTube
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>2,2 Bn Views on YouTube!
Season 9
11/2010 05/2011 11/2011 05/2012
6.862.908
22.913.411
75.021.537
106.105.467
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From Audience to Users!
Follower
Subscriber
Likes
PC TV Mobile
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Restart
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
Collaborative storytelling and filmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica
– Jimmy Wales, Wikipedia
Foto: flickingerbrad http://www.flickr.com/photos/56155476@N08/6659994609/
Think about different usage scenarios.
Foto: Robert Couse-Baker http://www.flickr.com/photos/29233640@N07/6042255383/6042255383_0a6733bcd6_o.jpg
Think about new jobs to be done.
Foto: hammershaug http://www.flickr.com/photos/hammershaug/4835259477/
Think about a new context.
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Audience Development
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tvhackday.com
