technology trends - electronic systems

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Title: Technology Trends – Electronic Systems

Abstract The practical application of a couple of centuries of scientific study has brought huge advances

to almost everything we value; but none more so than those touched by Electronic Systems whose power to transform and animate is truly phenomenal. Surely with such powerful magic at our fingertips anything is within our power: Mend climates, solve energy problems and cure society's ills?! Alas; our tricks are not magic, but the results of painstaking global endeavour, of immense scale, detail and precision. And whilst these technologies are evolving at a prodigious rate; they are only capable of achieving so-much at any given time.

... The consumer’s insatiable appetite spurs us endlessly on. Perceive the reality of Electronic Systems and we can capitalising the many and varied, business

and economic opportunities they present ... as they deliver our 21st century.

Context Technology at Work 2013 (TAW2013). Waterfront Hall, Belfast. 19feb13 Keynote: 14:30-15:30 (45min, 15min Q&A) Audience: About 200. Mixed academic and industrial experts; large and small companies;

politicians and other.

Pdf and Tube available at http://ianp24.blogspot.co.uk/

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Prof. Ian Phillips Principal Staff Eng’r,

ARM Ltd [email protected]

Visiting Prof. at ...

Contribution to Industry Award 2008

Technology at Work 2013 Waterfront Hall, Belfast

19feb13

1v1

Pdf and Tube available at http://ianp24.blogspot.co.uk/

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Electronic Systems are Everywhere ...

Entertainment, Amusement, Social ... Important but not Vital Very Personal; so greatly valued

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Electronic Systems are Everywhere ...

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Source: Adapted from Morgan Stanley, Nov 2009

Electronic Systems Will Define Our Future

We and our Economies, will Depend On Them 100%... Time to Understand - where they come from! Time to Understand - our Businesses Involved in them! Time to Minimise - our Vulnerability to Globalisation!

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The Science That Lets Us to Do ... Electronics is the pinnacle of

mankind’s ingenuity in the manipulation of matter ... Enables us all to do such

wonderful things! Dependent on Mathematics,

Physics and Chemistry The measure of what humans

can achieve by reusing the ingenuity of our predecessors ... “Standing on the shoulders of giants” (Isaac Newton)

Though it is very-very clever ... It is not Magic! It is not nearly as Magical as the

Nature that surrounds us!

“Any sufficiently advanced technology is indistinguishable from Magic!” (A.C.Clarke)

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The Science That Lets Us to Do ... Electronics is the pinnacle of

mankind’s ingenuity in the manipulation of matter ... Enables us all to do such

wonderful things! Dependent on Mathematics,

Physics and Chemistry The measure of what humans

can achieve by reusing the ingenuity of our predecessors ... “Standing on the shoulders of giants” (Isaac Newton)

Though it is very-very clever ... It is not Magic! It is not nearly as Magical as the

Nature that surrounds us!

“Any sufficiently advanced technology is indistinguishable from Magic!” (A.C.Clarke)

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What Engineers Do ...

... Beyond most people’s

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1: http://www.engineeringuk.com/

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The Pre-Engineered World (2,500 BC - 800 AD.)

World Stats ... Population ~100K ->1M Growth rate ~0.1%pa Life expectancy 30-40yr ... Mission: Survive and Grow

Technology ... Low dry-stone walls Wooden poles and sticks Thatch, turf, plants, mud and hide Timber split using wedges Sharp stones for cutting ... 3,500yrs of: “If it was good enough for my father’s, father’s, father’s, ... father; its good enough for me!

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Chronology of Science / Engineering Cro-Magnon Man (Us!) – 35,000 yr ago ‘Developed’ out of Homo-Sapien (Wise Human) >100,000 yr Mission: Survive Nature (1,000 generations)

The Philosophers – 2,500-1,000 yr ago Pythagoras, Socrates, Plato, Aristotle, Archimedes, ... Mission: Understanding Nature

The Scientists – 1,000-500 yrs ago Galileo, Descartes, (1000 ad) Electricity - William Gilbert (1600ad) Mission: Manipulation of Nature

The Engineers – 260 yrs ago Industrial Revolution (1750: 8 gen’n) Mission: Exploitation of Nature Year 0: Science Meets Exploitation

... Economic (and Population) Explosion

Universe – 13.6Byr Earth – 4.5Byr

Thomas Telford’s Iron Bridge (1778), Ironbridge, UK

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The Industrial Revolution (1750) Exploitation of Nature Unleashing the Power of Science, by delivering it in ways that satisfied a

Volume Need ... We now call this Business. Emergence of the Consumer and personal Money It began in the United Kingdom, then spread throughout Europe, North

America, and eventually the world. Major changes in agriculture, manufacturing, mining, transportation, and

technology Mechanisation of the textile industries, Development of iron-making techniques Transportation expansion through canals, improved roads and railways.[5] Steam power, water wheels and powered machinery

Profound effect on socio-economic and cultural conditions

... For the first time in human history (35kyr), the living standards of the masses of ordinary people underwent sustained growth

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Exploitation of the Atom Electronic Technology is ...

...The Most Exciting thing mankind has Ever created!

... And it has all happened within the span of one life-time!

Early Electronics The First Transistor (1947) Integrated Transistor

~70 yrs

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Moore’s Law ... 10nm

100nm

1um

10um

100um

Appr

oxim

ate

Proc

ess

Geo

met

ry

ITRS’99

Tran

sist

ors/

Chi

p (M

)

Tran

sist

or/P

M (K

)

X

... x More Functionality on a Si Chip in 20 yrs!

Gordon Moore. Founder of Intel. (1965)

http://en.wikipedia.org/wiki/Moore’s_law

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The Transistor Today...

Asen Assenov [email protected]

Modelled ‘views’ of a 30 x 30 nm transistor

3,000 transistors sit side-by-side in the thickness of a bank-note!

A Few Hundred Billion on a chip!

2x that in 18 months time !!! 1Mbyte

Atoms!

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The Steel-Bound Obsidian iCon ...

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... Cool Design at Many Levels ...

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There is an Inside!

iPhone 4's vibrator motor. rear-facing 5 MP camera with 720p video at 30 FPS, tap to focus feature, and LED flash.

http://www.ifixit.com

Down 1-Level: Modules ... Stuff that doesn’t grow on trees! (ie: It also has to be Created)

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Inside the Modules...


The Control Board.

Down 1-Level: Modules

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Inside The Control Board (a-side)


Down 2-Levels: Sub-Assemblies Visible Design-Team Members ...

Samsung (flash memory) - (ARM Partner) Cirrus Logic (audio codec) - (ARM Partner) AKM (Magnetic Sensor) Texas Instruments (Touch Screen Controller and mobile DDR) - (ARM Partner)

Invisible Design-Team Members ... Software Tools, OS & Drivers, GSM Security; Graphics, Video and Sound ... Manufacturing, Assembly, Test, Certification ...

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Inside The Control Board (b-side)

GPS Bluetooth, EDR &FM


Down 2-Levels: Sub-Assemblies Visible Design-Team Members... A4 Processor, specified by Apple, designed and manufactured by Samsung ...

The central unit that provides the iPhone 4 with its GP computing power. Reported to contain ARM A8 600 MHz CPU (other ARM CPUs and IP)

ST-Micro (3 axis gyroscope) - (ARM Partner) Broadcom (Wi-Fi, Bluetooth, and GPS) - (ARM Partner) Skyworks (GSM) Triquint (GSM PA) Infineon (GSM Transceiver) - (ARM Partner)

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The A4 SIP Package (Cross-section)

Down 3-Levels: IC Packaging The processor is the centre rectangle. The silver circles beneath it are solder balls. Two rectangles above are RAM die, offset to make room for the wirebonds.

Putting the RAM close to the processor reduces latency, making RAM faster and cuts power. Unknown Mfr (Memory) Samsung (Processor) Unknown (System-In-Package Technology)


Processor SOC Die

2 Memory Dies

Glue

Memory ‘Package’

4-Layer Platform Package’

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nVidea Tegra 3 Processor (Around 1B transistors)

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Businesses in Apple’s Global Life-Cycle ...

Apple identifies... 159 Tier-1 Suppliers ...

Thousands of Design Engineers

10’s of thousands of Engineers ... Globally

Hundreds more Tier-2/3 Not Listed

Including ARM

... The Child of a Global Network of Technology and Know-How Businesses

http://www.apple.com/supplierresponsibility/

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Making Money out of Tech. Knowledge 21c Businesses are (better be) Selling ‘Stuff’ that People want; at a Price they can Afford With Business Models that are (sufficiently) Cash +ve

Business needs End-Customers buy Functionality, not Technology Commoditisation is undesirable (to business)

New Products are Design is a Cost/Risk to be Minimised (New) Technology ... Enables Product Options (Not all are good) Can Increases Cost/Risk, more than the Return!

Competition, Suppliers and Investors are global But so are the Opportunities ... ... You must embrace your Opportunities to be successful!

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Doing Business In The Life-Cycle

De- Commission Upgrade Maintain Install Reproduce Qualify Integrate Design

Company A, Product-X


Company-B, Product-J,K,L


Company-C, Product-M,N,O

Design Tools Training Education ICT Conferences Patents Know-How Tool-Libraries Models Software Research Methods

Tools Technologies Prototypes FABs Components Know-How Methods

Equipment Know-How Standards Procedures ICT Methods Training

Big Finance Equipment Know-How Components Out-Sourcing JIT Factory Auto’n Methods TQM Training

Equipment Know-How Standards Methods Supply Logistics Training

Equipment Know-How Supply Logistics Training

Equipment Know-How Supply Logistics Training

Equipment Know-How Standards Logistics Training

Companies B & C Provide Their Valued Product(s) to Other Customers As Well (Efficiency of Reuse)...

... Enabled By Globalisation: ICT, WTO, English Language, Containers and Int’l Contract Law

... IS servicing a Valued-Niche in many Global Life-Cycles

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The Internet of Things (IoT)...

Communicating Electronic Systems -

Everything Aware of Everything Else

- Everything Aware

of Context

http://www.beechamresearch.com/

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... Layers of Invisible ‘Techy Stuff’! Trillions

Billions

Millions

Thousands

http://www.beechamresearch.com/

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So What Does ARM Do? ARM designs “processor technology” that lies at

the heart of advanced consumer products

http://www.arm.com/

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ARM – Architecture for the Digital World

1998 2012 2020

40+ billion chips to date

150+ billion chips cumulative in 2020

http://www.arm.com/

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Multiplier

Instruction Decoder

Address Incrementer

nRESET ABORT

nIRQ nFIQ

WRITE SIZE[1:0]

LOCK

CPnCPI CPA CPB

CLKEN CLK

CPnOPC

CFGBIGEND

TRANS

RDATA[31:0]

Barrel Shifter

32 Bit ALU Write Data Register

Address Register

Register Bank

ADDR[31:0]

and

Control Logic

A B u s

A L U B u s

P C

PC Update

Decode Stage

Instruction Decompression

Incrementer

Read Data Register

WDATA[31:0]

PROT

Scan Debug Control

B B u s

The ARM RISC-Processor Core

http://www.arm.com/

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The ‘Lego-Brick’ Chip-Design Concept

ARM

ARM

ARM

ARM

ARM

ARM

nVidea Tegra3

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Today, users require a pocket ‘Super-Computer’ ... Silicon Technology Provides a few-Billion transistors ...

ARM’s Technology makes it Practical to utilise them ...

More and More Complex System Chips

• 10 Processors • 4 x A9 Processors (2x2): • 4 x MALI 400 Fragment Proc: • 1 x MALI 400 Vertex Proc. • 1 x MALI Video CoDec • Software Stacks, OS’s and Design

Tools/ • ARM Technology gives

chip/system designers ... • Improved Productivity • Improved TTM • Improved Quality/Certainty

http://www.arm.com/

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The Chip is the Core of the System ARM Technology drives efficient

Electronic System solutions: Software increasing system efficiency

with optimized software solutions Diverse components, including CPU

and GPU processors designed for specific tasks Interconnect System IP delivering

coherency and the quality of service required for lowest memory bandwidth Physical IP for a highly optimized

processor implementation

Backed by >900 Global Partners ... >800 Licences Millions of Developers

http://www.arm.com/

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1990 - "A barn in Cambridge" 12 engineers, in Cambridge

No Revenue, No Patents Cash from Apple & VLSI

Spin-out of Acorn UK ... BBC Computers in Schools (1981)

Roots in Uo.Cambridge (c1975)

... A Dream to become the Global Standard for Embedded CPUs

2013 - "The worlds leading IP Product" Powering >90% of the Smart Electronic Systems in the world

75% of all the devices connected to the Internet 8.7B CPUs shipped (2012): +20%pa, 40B total (>50x all PCs!)

FTSE 100 (MarCap £12.8B): Revenue ~£580M, PBT ~47%, R&D ~30% (2012)

Cambridge HQ: 25 offices/labs and 2,400 people ww (990 in the UK)

>95% revenue is foreign earnings

The World’s Favourite IP Provider

http://www.arm.com/

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Societies Challenges in the 21c Urbanisation (Smart Cities)

Health (eHealth)

Transport

Energy (Smart Grid)

Security

Environment

Electronic Systems will not ‘fix’ any of these Challenges in themselves, but their Technology will Enable all of them!

... Electronic Systems Technologies are Key Enabling Technologies (KETs)

Food/Water

Ageing Society

Sustainability

Digital Inclusion

Economics

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Expectations of Tomorrow’s Consumer Natural, Intuitive User

Interfaces

Ultra High Resolutions Displays Infinite Battery Life

Continuous Connectivity

“Always On, Always Connected”

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Conclusions: Electronic Systems Permeate our lives today ... Visibly and Invisibly, they have enabled the improved services and exciting

new products in our lives! (IT and ICT are included in this) They are the Children of a Globalised Creative Industry ... And make a significant Direct and Indirect contribution to the UK Economy

Further miniaturisation will take them to Ubiquity... They will keep us Amused, Entertained, Healthy, Fed and Warm They will enable us to do Business, and control Finance They will be central to future plans for Climate, Transportation, Energy,

Health, Security and Urbanisation We and the Economy, will willingly become totally dependent on them ... They will be become Un-Noticed and could become Un-Valued!

Have barely scratched the surface of their Potential ... The UK has a thriving, but largely invisible, ES Business Community 1

... Value and Nurture them; ES is an excellent business opportunity!

1: http://www.esco-report.com

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Prof. Ian Phillips Principal Staff Eng’r,

ARM Ltd [email protected]

Visiting Prof. at ...

Contribution to Industry Award 2008

Thank You For

Listening Presentation available at:

http://www.slideshare.net/IanPhillips1/presentations

http://www.arm.com/

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Notes: The title says little; "a Technology Conference: humanising technology", though the

organisers "Invest Northern Ireland" says a little more. With this genesis I believe it to be primarily a Conference aimed at encouraging inward investment in technology and technology businesses in NI. And with that in mind the conference will be a technology business/opportunity shop window, to an audience more notable for the size of their pockets, than their technical know-how. An introduction to Electronic Systems technology for the non-technologist, and indication of where business fit into their global life-cycles.

We would like you to arrive in Belfast on Monday 18 February 2013. In the evening Invest NI is hosting a Networking Dinner which you would be most welcome to attend.

The following day we would require you to arrive at the Titanic Centre in good time to speak at 2.30 pm. Of course you would be more than welcome to join the conference earlier in the day if you so wish. We would like you to speak for 45 minutes and then participate in a Q & A session for a further fifteen minutes. You will then be free to depart, again if you so wish.

We understand the delegate list will include directors and senior staff from local, small and medium sized businesses.