global technology trends - electronic systems

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Title: Global Technology Trends – Electronic Systems

Abstract The practical application of a couple of centuries of scientific study has brought huge advances

to almost everything we value; but none more so than those touched by Electronic Systems whose power to transform and animate is truly phenomenal. Surely with such powerful magic, anything is within our power: Mend climates, solve energy problems and cure society's ills?! Alas not; our tricks are not magic, but the results of painstaking global enterprise, of immense scale, detail and precision. And whilst our technologies are evolving at a prodigious rate; they are only capable of achieving so-much at any given time. The consumers insatiable appetite spurs us endlessly on. Perceive the reality of Electronic Systems and we can cauterise our vulnerabilities, whilst capitalising the many and varied business and economic opportunities they present as they deliver the 21st century.

Context Scottish Technology Showcase 2012. SECC, Glasgow. 12jun12 Keynote: (30min, no questions) Audience: About 200. Mixed academic and industrial experts; large and small companies;

politicians and other.

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Prof. Ian Phillips Principal Staff Eng’r,

ARM Ltd [email protected]

Visiting Prof. at ...

Contribution to Industry Award 2008

Scottish Technology Showcase 2012 SECC, Glasgow

12jun12

1v2

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Electronic Systems Everywhere ...

Entertainment, Amusement, Social ... Important but not Vital Very Personal; so are valued

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Electronic Systems Everywhere ...

Security, Transport, Logistics, Financial, Energy, Trade, Communications, Health, Environment, Business ... Vital: Personally, Environmentally and Economically Largely Invisible; so are seldom valued!

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An Irresistible Trend ...

1960 1970 1980 1990 2000 2010 2020

Uni

ts

1M

10M Mainframe

Mini

1st Era

100M

1 Billion PC

Desktop Internet

2nd Era

100 Billion The Internet of Things

10 Billion Mobile Internet

Cost

Electronic Systems ... + Get Smarter + Get Smaller/Cheaper + Get Pervasive + Talk to One Another + Need no Attention + Work Better

... Cease To Be Noticed! ... & Cease To Be Valued!

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The Science That Lets Us to Do ... Electronics is the pinnacle of

mankind’s ingenuity in the manipulation of matter ... Enables us all to do such

wonderful things! Dependent on Mathematics,

Physics and Chemistry The measure of what humans

can achieve by reusing the ingenuity of our predecessors ... “Standing on the shoulders of giants” (Isaac Newton)

Though it is very-very clever ... It is not Magic! It is not nearly as Magical as the

Nature that surrounds us!

“Any sufficiently advanced technology is indistinguishable from Magic!” (A.C.Clarke)

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Moore’s Law ... 10nm

100nm

1um

10um

100um

Appr

oxim

ate

Proc

ess

Geo

met

ry

ITRS’99

Tran

sist

ors/

Chi

p (M

)

Tran

sist

or/P

M (K

)

X

... x More Functionality on a Si Chip in 20 yrs!

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The Transistor in 2012 ...

Asen Assenov [email protected]

Modelled ‘views’ of a 30 x 30 nm transistor

3,000 transistors sit side-by-side in the thickness of a bank-note!

A Few Hundred Billion on a chip!

2x that in 18 months time !!! 1Mbyte

Atoms!

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The Technology in an iConic Product ...

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... Cool Design at Many Levels ...

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Down 1-Level: Modules

Inside the Case ...

iPhone 4's vibrator motor. rear-facing 5 MP camera with 720p video at 30 FPS, tap to focus feature, and LED flash.

Source ... http://www.ifixit.com

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Inside the Case ...


The Control Board.

Down 1-Level: Modules

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Inside The Control Board (b-side)


Down 2-Levels: Sub-Assemblies Visible Design-Team Members ...

Samsung (flash memory) - (ARM Partner) Cirrus Logic (audio codec) - (ARM Partner) AKM (Magnetic Sensor) Texas Instruments (Touch Screen Controller and mobile DDR) - (ARM Partner)

Invisible Design-Team Members ... Software Tools, OS & Drivers, GSM Security; Graphics, Video and Sound ... Manufacturing, Assembly, Test, Certification ...

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Inside The Control Board (a-side)

GPS

Bluetooth, EDR &FM


Down 2-Levels: Sub-Assemblies Visible Design-Team Members... A4 Processor, specified by Apple, designed and manufactured by Samsung ...

The central unit that provides the iPhone 4 with its GP computing power. Reported to contain ARM A8 600 MHz CPU (other ARM CPUs and IP)

ST-Micro (3 axis gyroscope) - (ARM Partner) Broadcom (Wi-Fi, Bluetooth, and GPS) - (ARM Partner) Skyworks (GSM) Triquint (GSM PA) Infineon (GSM Transceiver) - (ARM Partner)

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The A4 SIP Package (Cross-section)

Down 3-Levels: IC Packaging The processor is the centre rectangle. The silver circles beneath it are solder balls. Two rectangles above are RAM die, offset to make room for the wirebonds.

Putting the RAM close to the processor reduces latency, making RAM faster and cuts power. Unknown Mfr (Memory) Samsung (Processor) Unknown (System-In-Package Technology)


Processor SOC Die

2 Memory Dies

Glue

Memory ‘Package’

4-Layer Platform Package’

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nVidea Tegra 3 Processor (Around 1B transistors)

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Businesses in the Global Life-Cycle ...

Apple identifies... 159 Tier-1 Suppliers ...

Thousands of Design Engineers

10’s of thousands of Engineers ... Globally

Hundreds more Tier-2/3 Not Listed

Including ARM

... The Child of a Global Network of Technology and Know-How Providers

http://www.apple.com/supplierresponsibility/

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Doing Business In The Life-Cycle

De- Commission Upgrade Maintain Install Reproduce Qualify Integrate Design

Company A, Product-X


Company-B, Product-J,K,L


Company-C, Product-M,N,O

Design Tools Training Education ICT Conferences Patents Know-How Tool-Libraries Models Software Research Methods

Tools Technologies Prototypes FABs Components Know-How Methods

Equipment Know-How Standards Procedures ICT Methods Training

Big Finance Equipment Know-How Components Out-Sourcing JIT Factory Auto’n Methods TQM Training

Equipment Know-How Standards Methods Supply Logistics Training

Equipment Know-How Supply Logistics Training

Equipment Know-How Supply Logistics Training

Equipment Know-How Standards Logistics Training

Companies B & C Provide Their Valued Product(s) to Other Customers As Well (Efficiency of Reuse)...

... Enabled By Globalisation: ICT, WTO, English Language, Containers and Int’l Contract Law

... Is servicing a Valued-Niche in a Global Life-Cycle

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Products Make Money 21c Businesses have to be Selling things that People (End-Customers) want to buy. Operations, Customers and Competition is Global (so are Investors)

Business needs End-Customers buy Functionality not Technology Technologies enable Product Options Business-Models make Money

New Products are Design is a Cost/Risk to be Minimised Technology (HW, SW, Mechanics, Optics, etc)

is (just) a means to an end! New Technology increases Cost/Risk: More is not always better.

... Globalisation makes Business Focus on Core-Competence!

... & Globalisation gives Them the tools to Deliver it to the World!

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So What Does ARM Do? ARM designs processor technology that lies at the

heart of advanced consumer products

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Multiplier

Instruction Decoder

Address Incrementer

nRESET ABORT

nIRQ nFIQ

WRITE SIZE[1:0]

LOCK

CPnCPI CPA CPB

CLKEN CLK

CPnOPC

CFGBIGEND

TRANS

RDATA[31:0]

Barrel Shifter

32 Bit ALU Write Data Register

Address Register

Register Bank

ADDR[31:0]

and

Control Logic

A B u s

A L U B u s

P C

PC Update

Decode Stage

Instruction Decompression

Incrementer

Read Data Register

WDATA[31:0]

PROT

Scan Debug Control

B B u s

The ARM RISC-Processor Core

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The ‘Lego-Brick’ Chip-Design Concept

ARM

ARM

ARM

ARM

ARM

ARM

nVidea Tegra3

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Today, users require a pocket ‘Super-Computer’ ... Silicon Technology Provides a few-Billion transistors ... ARM’s Technology makes it Practical to utilise them ...

More and More Complex System Chips

• 10 Processors • 4 x A9 Processors (2x2): • 4 x MALI 400 Fragment Proc: • 1 x MALI 400 Vertex Proc. • 1 x MALI Video CoDec • Software Stacks, OS’s and Design

Tools/ • ARM Technology gives

chip/system designers ... • Improved Productivity • Improved TTM • Improved Quality/Certainty

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The Chip is the Core of the System ARM Technology drives efficient

Electronic System solutions: Software increasing system efficiency

with optimized software solutions Diverse components, including CPU

and GPU processors designed for specific tasks Interconnect System IP delivering

coherency and the quality of service required for lowest memory bandwidth Physical IP for a highly optimized

processor implementation

Backed by >900 Global Partners ... >800 Licences Millions of Developers

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1990 - "A barn in Cambridge" 12 engineers, in Cambridge No Revenue, No Patents Cash from Apple & VLSI

Spin-out of Acorn UK ... BBC Computers in Schools (1981) Roots in Uo.Cambridge (c1975)

... A Dream to become the Global Standard for Embedded CPUs

2012 - "The worlds leading IP Product" Powering >90% of the Smart Electronic Systems in the world 8B CPUs shipped in 2011 ... Growth ~25%pa; 40B total (>50x all PCs!)

FTSE 100 company: Revenue ~£491M, PBT ~37%, R&D ~30% Cambridge HQ: 25 offices/labs 2200 people ww (850 in the UK) >95% revenue is foreign earnings

The World’s Favourite IP Provider

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Puts the ‘Smart’ into Electronic Systems …

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Societies Challenges in the 21c Urbanisation (Smart Cities)

Health (eHealth)

Transport

Energy (Smart Grid)

Security

Environment

Electronic Systems will not ‘fix’ any of these Challenges in themselves, but their Technology will Enable all of them!

... Electronic Systems Technologies are Key Enabling Technologies (KETs)

Food/Water

Ageing Society

Sustainability

Digital Inclusion

Economics

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Expectations of Tomorrow’s Consumer Natural, Intuitive User

Interfaces

Ultra High Resolutions Displays

Personalized Experience

Standout Battery Life

Continuous Connectivity

“Always On, Always Connected”

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Conclusions: Electronic Systems Permeate our lives today ... Visibly and Invisibly, they have enabled the improved services and exciting

new products in our lives! (IT and ICT are included in this) They are the Children of a Globalised Creative Industry ... And make a significant Direct and Indirect contribution to the UK Economy

Further miniaturisation will take them to Ubiquity... They will keep us Amused, Entertained, Healthy, Fed and Warm They will enable us to do Business, and control Finance They will be central to future plans for Climate, Transportation, Energy,

Health, Security and Urbanisation We and the Economy, will willingly become totally dependent on them ... They will be become Un-Noticed and could become Un-Valued!

The UK has a thriving, but largely invisible, ES Community Making good business Within The Global Life-Cycles of Electronic Systems ... Must be nurtured, to avoid over-dependency on the beneficence of others!

1: NMI letter to Vince Cable. Jun10

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Prof. Ian Phillips Principal Staff Eng’r,

ARM Ltd [email protected]

Visiting Prof. at ...

Contribution to Industry Award 2008

Thank You For

Listening Available from: http://www.slideshare.net/IanPhillips1/