Sustaining India as the publishing BPO hub of the worldSustaining India as the publishing BPO hub of the world

Sriram Subramanya

3rd Publishing BPO Conference

Sriram SubramanyaChairman - CII - Publishing BPO Panel

&Founder, MD & CEO

Integra Software Services8th April 2011

Chennai

IMAGINARY PICTURE OF 2020WHAT COULD BE LIFE - FUTURE OF PUBLISHING INDUSTRY

DIGITAL

TECHNOLOGY GADGETS LEARNING AND GAMING

VIRTUALIZATION

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PUBLISHING 2020

DIGITAL TECHNOLOGY

LEARNING AND GAMING

GADGETS

VIRTUALIZATION

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Digital Books

• Google eBooks overnight becomes the largest e-book provider in the world launching with nearly three million books available for purchase or download

• 100 Million Books were down loaded from iBooks during last one year

• 2500 Publishers are expected to tie up with iBooks.• 2500 Publishers are expected to tie up with iBooks.• 1 in 4 College Textbooks will Be Digital By 2015• According to the AAP, e-book sales are up 115.8%, from

$32.4 million to $69.9 million year-over-yea• Xplana now projects that sales will grow by 80 to 100% over

the next four years.

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Report from social learning platform Xplana

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Publishing Industry Trends

• Digital sales increasing and print sales reducing• Shift from Print to digital products• Lack of school education funding in major economies

including US• Increasing threat from Open access, Social Interactions

and Self-Publishing by authorsand Self-Publishing by authors• Vendor consolidation and preference to work with fewer,

large scale, innovative vendors

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Publishers expectations

Key trends in publishing such as Speed to market, Competitive pricing, Content monetization are driving the below expectations of the publishers from their vendor partners :• TAT reduction• Flexibility• Flexibility• Consistent performance• Integrated workflows• High level of automation• Increased expectations of Service levels

– Improving On-time Delivery – Continuous improvement on Quality – Proactive communication

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Our Industry Trends

• Moving from a customer vendor relationship to a partnership mode

• One stop solution for all their needs across segments. • Single source publishing • Consolidation of suppliers (M&A)

• Scale players• Niche players

• Migration from traditional Print Media to Digital Media• Outsourcing of more value added services – such as e2e

services and total services• Off-shoring of more services

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Challenges faced by the Publishing BPO industry

• Global Economic changes• Foreign Exchange fluctuations• Increasing salary cost• Pricing pressure• War for talent – shortage of Publishing BPO professionals• War for talent – shortage of Publishing BPO professionals

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Sessions for the day

• Trends and Opportunities• Talent Management in Publishing BPO Industry • Technology, Innovation and New Media Services • Operational Excellence• Operational Excellence

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Initiatives taken up in recent years and the achievements

• Started Publishing BPO Panel formally in CII• Brought the industry together and conducted two

publishing conferences with the support of the member companies

• Developed & standardized course curriculum for the publishing BPO industrypublishing BPO industry

• New Logo launched • Introduce Digital Publishing courses in Universities &

Colleges– Bachelors degree (Digital publishing course – PMU &

Annamalai University)

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New initiatives planned for the forthcoming years• Today we are launching the Publishing BPO Forum for the Publishing

BPO Professionals under CII • Bench marking of Publishing BPO Industry through CII• NCVT approval for Publishing BPO course• Implementation of MES and approval from DGET• Publishing BPO course to be introduced in more

colleges/Universitiescolleges/Universities– Creation of “Industry Ready” - Publishing BPO Professionals– Road shows in universities to attract talents

• Prepare collateral to promote the publishing BPO Industry • Social Networking – Linkedin Forum• Go green• Lifetime achievement award for our Industry veterans

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Personal Thoughts

1. Constantly innovate and prepare ourselves for the BIG move to the digital.

2. We will continue to have such conferences for the benefit of the industry & our Customers.

3. We should establish the professional identity for publishing BPO as an attractive industry by itself.

4. We should create enough talent pool collectively which will help in 4. We should create enough talent pool collectively which will help in sustainability of the industry.

5. As an industry, I would like all of you to think, how each of us can contribute and commit, to make it as an inclusive growth for all the stake holders, especially the rural population and the under privileged.

6. Finally we should sustain India’s leadership position as the Publishing BPO hub of the world.

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