Sponsorship Opportunities for

The Alternative World Cup June 2010

Overview

WeallknowthattheFIFAWorldCupwillbeplayedinSouthAfricain2010,whereallthebestteamsandplayerswillcompetetobecometheworldchampions!Well,thereisanalternativeWorldCupalsohappeninginJune2010–theSwampSoccerWorldCup!

SwampSoccerisfootballplayedonwet,marshypitchesanditisoneofthefastestgrowingsportsintheworld.OriginatinginFinlandadecadeago,theUKeventhasbecomethelocationfortheWorldCup.ThepopularityofSwampSoccerreflectsthedesirebyconsumerstotrysomethingcompletelydifferentandexhilarating.

IntheUKSwampSoccerisowned,managedanddeliveredbySwampSoccerUKLtd.Thecompanyhastrademark protection for thewords “SwampSoccer” and theSwampSoccer logo. The tournamentwaslaunchedinScotlandin2006andtherehavebeenfourconsecutiveannualtournamentstodate.The eventattractsparticipating teams fromup to20countries, and everyyearattractsmillionsofpoundsworthofinternationalmediacoverage.Forexample,SwampSoccerfeatureshaveappearedontheBBCBreakfastNews,BBCNews24,BBCWorld,SkyNews,CNNNews,FutbolMundial,Socceram,TransworldSport,BluePeter,TheNewPaulO’GradyShow,Richard&Judy,RoryandPaddy’sGreatBritishAdventure,andmanymoreprogrammes.EverynationalnewspaperintheUKhasalsofeaturedSwampSoccer,ashascountlessnationalandregionalradiostations.

The2010WorldCupwilltakeplaceoveraweekend–Saturday26thandSunday27thJune.ThevenueistheSwampSoccerArena–locatedinStrachur,Argyll–oneofthemostscenicpartsofScotland,butonlyonehoursdrivefromGlasgowInternationalairport.Theorganisersexpect70teamstoparticipatefromallovertheworld.

Objectives for UK Event

The objectives for Year 5 are as follows:

• todeliverafirstclass,international,inclusivesportingevent• toensurethatparticipatingteamsandvisitorshaveafantastictime,withteamsandvisitors

motivatedtoreturnyearafteryear

• tocontinuetodeveloplongtermandmutuallybeneficialworkingpartnershipswithsponsors,themediaandsuppliers

• tocontinuetocapturethepublic’simagination,withtheevent’suniquenessandfunaspect

Specific Targets for Year 5 are as follows:

• toenlist70participatingteams,with50%repeatbusinessfromprevioustournaments

• toattractanaudienceofupto5,000overthe2days

• tosecuretheinvolvementof10sponsors

• toachieveover£5millionworthofinternationalmediacoverage

Customer Profile:

•male&female

•ages18to45(corebeing21to28)

•belongingtosocio-economicgroupsABC1C2

• representingthevastspectrumofsociety–fromcorporateteamsconsistingoflawyers&doctors,toSundayleaguepubteams

Key Geographical Markets

•primarilyEngland&Scotland(representingabout75%ofteams)

•keyoverseasmarketsincludeIreland,Finland,France,Germany,Belgium,Holland,Switzerland,Russia,America,Japan,China,AustraliaandNewZealand

Imagineplayingfootball…onaspongecake TelevisionpersonalitiesRoryMcGrathandPaddyMcGuinnesshavingago

Sponsor Testimonial“Wewere delighted to be involvedwithSwampSoccer. Theorganiserswere extremely helpful andprofessional,andweweredelightedwithallofthemediacoverage.Congratulationsforputtingonsuchagoodevent”

SonyPicturesHomeEntertainment.

The Event

The Organisers

• theSwampSoccerWorldCupisowned,managedanddeliveredbySwampSoccerUKLtd

• themanagingdirectorStewartMillerisalsothemajorshareholder.StewartisalsomanagingdirectorofSMasLtd(www.smas.co.uk)andheisamemberoftheEntrepreneurialExchange

• therearetwoothershareholders:ElizabethMiller,adirectorofSwampSoccerUKLtd;andabusinessangelwhohasa15%shareholding

•bothdirectorshaveover35yearscombinedexperienceinmanaging&deliveringtheirownandthirdpartyevents.AfewclientexamplesincludetheBBC,Harrods,andtheScotchwhiskyindustry

• thereisateamofover20skilledindividualsemployedtodeliverthetournament

Swamp Soccer World Championships – Some Details:

• thetournamentwilloccuronSaturday26thandSunday27thJune2010,attheSwampSoccerArenainStrachur,Argyll,Scotland

• therewillbethreedifferentleagues:allmaleteams,allfemaleteams,andmixedteams

• eachmatchlasts24minutes(12minuteseachway)

• eachteamconsistsof6playersonthepitchatanytime,andteamscanhaveasmany(anduseasmany)substitutesastheywish

• theplayingsurfaceisapproximatelythesizeofafive-a-sidefootballpitch

• therulesaresimilartofootballwiththefollowingexceptions:thereisnooffsiderule;kick-offs,corners,throw-ins,free-kicks&penaltiesaretakenbydroppingtheballontoachosenfootusinghands;andallfree-kicksareindirect

• theformatissimilartotheFIFAWorldCup:anumberofminileaguesfollowedbyknockoutstages

Key Marketing Activities for Year 5

• continuousdevelopmentandimprovementofthewebsite,whichisnumberoneworldwidewiththeGooglesearchengine(www.swampsoccer.co.uk)

• viralmarketingcampaigns,basedonthesuccessful‘fancyadirtyweekend’theme

• pro-activepublicrelationsactivity,tooncemoresecuretelevisionandothermediacoverageintheUKandworldwide,primarilyviastagedexhibitionmatchespre-eventandcoverageattheevent

• directmailingcampaigntofootballandrugbyclubs

• distributionofpostersandflyersinstrategicoutlets• jointpromotionswithsponsors(e.g.in-storepromotions,competitions,etc)

Key Sponsors/Promotion Partners:

• thisisthefifthconsecutiveannualtournamenttobeheldinArgyll,Scotland

• todatesponsorsandpromotionpartnershaveincludedSealSkinzSport,SonyPicturesHomeEntertainment,SpringbankDistillery,SMasLtd,EventScotland,WesternFerries(Clyde)Ltd,E&RInglisLtd,VectorResearchLtd,ShearwaterMarineServices,HuntersQuayHolidayVillage,ArgyllHolidays,GTi,Tents&EventsLtd,HighlandsandIslandsEnterprise,Argyll&ButeCouncil,CalcoUKLtd,DDLGroup,HighlandSpirit,MACPlant,TheMajesticLine,DevelopmentPartners,andAGraham&Co

International Expansion Plans

•SwampSoccerUKLtdhasplansforinternationalexpansion

• trademarksarepresentfortheEuropeanUnionandAustralia,withfurtherregistrationsplannedforAmerica,Canada,NewZealand,Norway,Japan,IndiaandChina

•SwampSoccerUKLtdwilllicenseSwampSoccertopartnersonanexclusivebasisbasedoncountriesandterritories

Sponsorship Opportunities

• thereareopportunitiestosponsortheWorldCupeventheldintheUK(andalsotobepartoftheinternationalexpansionprogramme)

•basedonpreviousperformance,theSwampSoccerWorldCupexpectstoattractover£5millionworthofinternationalmediaexposure

•SwampSoccerislookingforsponsorstobepartofthisexcitingtournament.Specificopportunitiesinclude:sponsoringdesignatedareas,suchasthebar,restaurant,showers,largescreentelevision,campsite,toilets,etc;prominentbanneradvertisingatexhibitionmatches&tournaments;advertising&linksonthewebsite;recognitioninallpressreleasesandprintedpromotionmaterials;afreeadvertintheprogramme;apromotionstandattournaments;logosonallSwampSoccermerchandise;sponsorshipofindividualteams;VIPentertainmentopportunities;etc

Contact Details

Todiscussthemanysponsorshipopportunities, includingdesigningspecificpackagestailoredtoyourcompanyneeds,pleasecontact:

Stewart Miller Managing Director Swamp Soccer UK Ltd T: +44 (0)1369 830000 M: +44 07774 926245 E: stewart@swampsoccer.co.uk W: www.swampsoccer.co.uk

© 2009 Swamp Soccer UK Ltd

FormoreinformationonSwampSoccer,includingphotographsandactualfootage,checkout

www.swampsoccer.co.uk

Accordingtoindependentresearch95.4%ofteamsand97.4%ofvisitorsthoughtthattheeventwaseitherverygoodorgood

Oneoftheadvertisingbanners,surroundedbysomeofthemoreglamourousplayers!