ccha sponsorship opportunities
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Sponsorship opportunites packetTRANSCRIPT
Scoring Big For Our PartnersTradition. Passion. Excellence.
SponsorshipOPPORTUNITIES
WhyPARTNER?
Partnering with the CCHA, one of college
hockey’s most elite leagues, provides
organizations with a hat trick of benefits
when it comes to branding, prospecting
and sales. Since its inception, the league
has earned the enviable reputation of
being on the cutting edge of college
hockey and our partners benefit from
this as well.
CCHA partners have access and
exposure to millions of CCHA fans,
students and alumni in local, regional,
national and international markets. Over
630,000 fans attend regular season
CCHA games, while tens of thousands
more enjoy the 60+ games broadcast
on leading sports networks. In total, an
estimated 2.2 million fans will view CCHA
hockey—in arena or on TV this year
alone.
Our fan base is a powerful one, college-
educated and affluent, with considerable
discretionary income. CCHA fans spend
an estimated $2,250,000 in arenas each
season. As evidenced by the numbers,
not to mention the considerable amount
of impressions, the value and impact for
our partners is tremendous.
Tradition. Passion. Excellence. These
attributes truly embody what the CCHA
is all about and these characteristics
extend to our partner relationships as
well. Let us show you why partnering
with the CCHA is a winning prospect and
what we can do for you.
CCHASUCCESS
The 11 current teams in the conference have combined to win nine of the last 28 NCAA Championships.
Since 1981, seven CCHA players have received the Hobey Baker Memorial Award, which is awarded to the top player in college hockey.
CCHA players have combined for 174 All-America honors, including 88 First Team selections.
86 former CCHA players skated in hockey’s pinnacle during the 2010-11 season in the National Hockey League.
The CCHA is on the cutting edge of creativity and innovation in college hockey, as evidenced by:
• The “Cold War” game between Michigan andMichigan State at Spartan Stadium on October 6, 2001, where 74,554 fans broke the world attendance record for hockey.
• The 2010 NCAA Men’s Frozen Four at Ford Fieldon April 8-10—the first time the championshipwas played in a non-traditional venue, and wherea world indoor attendance record wasestablished for the sport.
• The “Big Chill at the Big House” game featuringMichigan vs. Michigan State at Michigan Stadium set the most current attendance record for hockey with over 104,000 fans.
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CCHAMEMBERSHIP
The CCHA is an 11-school NCAA Division I hockey conference (nine of these schools are located in Michigan or Ohio).
Nearly 750,000 people attend regular season games, playoffs and the championship game each year. Combined enrollment of 256,103 (largest undergraduate enrollment among all Division 1 college hockey conferences).
School Enrollment LocationAlaska 10,446 Fairbanks, AK
Bowling Green 20,222 Bowling Green, OH
Ferris State 14,381 Big Rapids, MI
Lake Superior State 2,460 Sault Ste. Marie, MI
Miami 20,126 Oxford, OH
Michigan 41,924 Ann Arbor, MI
Michigan State 45,100 East Lansing, MI
Northern Michigan 9,407 Marquette, MI
Notre Dame 11,992 South Bend, IN
Ohio State 55,000 Columbus, OH
Western Michigan 25,045 Kalamazoo, MI
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Northern Michigan
Ferris State
Lake Superior State
Michigan State
MichiganWestern Michigan
Notre DameBowling Green State
Ohio State
Miami
Alaska-Fairbanks
Player School Pro TeamJordan Hendry Alaska Chicago
Kevin Bieksa Bowling Green Vancouver
Chris Kunitz Ferris State Pittsburgh
Doug Weight Lake Superior State NY Islanders
Dan Boyle Miami San Jose
Jack Johnson Michigan Los Angeles
Ryan Miller Michigan State Buffalo
Mike Santorelli Northern Michigan Florida
Christian Hanson Notre Dame Toronto
Ryan Kesler Ohio State Vancouver
Jamal Mayers Western Michigan San Jose
Where are theyNOW?
Center Ice at the 2010 Olympics
Dan Boyle (Miami 1994-98) and Duncan Keith (Michigan
State 2001-03) became the third and fourth former CCHA players to capture an Olympic hockey gold medal when Canada beat the United States, 3-2 in overtime. CCHA alums Ryan Miller (Michigan State
1999-02), Ryan Kesler (Ohio State 2002-03), and Jack Johnson (Michigan 2005-07) were on the silver-medal winning United States squad.
CCHA Fans by theNUMBERS
4. 5 million residents live in the 11 CCHA member markets.
4 million residents live in the greater Detroit marketplace, home to the CCHA Championship.
2 million alumni from CCHA institutions.
636,123 CCHA regular season attendance (average 4,131 per game in 2010-11).
256,103 students attend CCHA schools.
27,721 CCHA Championship attendance in 2010-2011 (two sessions).
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CCHAMEDIA
Television
FS Detroit and Big Ten20 CCHA games will be televised in 2011-2012
“CCHA Live” Ten 30-minute episodes
CBS Sports22 CCHA games in 2010-11
Comcast Television22 CCHA games in 2010-11
Among all the channels, 60 games will be broadcasted.
Online (ccha.com)
CCHA.com provides all the latest information, updates and action packed highlights from all 11 CCHA markets (and beyond).
Unique, fun and interactive video features from CCHA Productions.
Statistics, history, facts, figures and fun!
Radio (Inside the CCHA)
Weekly 30-minute radio show that originates from Detroit on 97.1 FM The Ticket, flagship of the CCHA Radio Network, and is made available to stations in each of the 11 CCHA markets.
The show is available later in the week on CCHA.com, where all shows are archived.
Where toCONTACT US
To discuss CCHA partnership opportunities designed to aid in your customer acquisition and retention goals, please contact:
Rob Murphy
Director of Sales and Marketing
Central Collegiate Hockey Association
23995 Freeway Park Drive, Suite 101
Farmington Hills, MI 48335
Office: (248) 888-0600
Cell: (248) 912-5599
E-mail: [email protected]
CommissionerFred Pletsch (248) 888-0600 ext. 209 [email protected]
Director of Sales & MarketingRob Murphy (248) 888-0600 ext. 228 [email protected]
Director of Communications and EventsPhilip Colvin (248) 888-0600 ext. 208 [email protected]
Administrative AssistantKristin Shurmur (248) 888-0600 ext. 229 [email protected]
CCHA Intern (248) 888-0600 ext. 232/233 [email protected]
CentralCollegiateHockeyAssociation23995FreewayParkDrive,Suite101
FarmingtonHills,MI48335(248)888-0600www.ccha.com