2015 sponsorship opportunities
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2015 SPONSORSHIP OPPORTUNITIES. Join Us for the Ultimate Travel Experience. The 2014 New York Times Travel Show received record Trade Day attendance in the show’s history, with a 30% increase over the previous year. - PowerPoint PPT PresentationTRANSCRIPT
2015 SPONSORSHIP OPPORTUNITIES
JOIN US FOR THE ULTIMATE TRAVEL EXPERIENCE
The 2014 New York Times Travel Show received record Trade Day attendance in the show’s history, with a 30% increase over the previous year.
On January 23-25, 2015, The New York Times Travel Show will once again take over the Jacob K. Javits Convention Center in New York City. Now in its twelfth year, the Travel Show has become an unparalleled destination for travel enthusiasts to explore new places and book their next trip.
Take advantage of this incredible opportunity to connect with thousands of consumers and members of the trade who are ready to travel.
2 Source: NYT Internal data, April 2014
REACHING INDUSTRY PROFESSIONALS AND TRAVEL ENTHUSIASTS
In 2014, The New York Times Travel Show attracted more interested travelers, industry professionals and high-profile sponsors than ever before.
HIGHLIGHTS INCLUDED: > Trade Attendance: 7,463> Consumer Attendance: 16,255> Total Attendance: 23,718> Media/Press Attendance: 626
131 NEW EXHIBITORS, INCLUDED:> Dubai Tourism, MSC Cruises, Cameroon Tourism, Central Japan
Railway, Emirates Airlines and Vacations, Rovos Luxury Rail Tours South Africa, Sri Lanka Tourism, Amras Cruises, Istria Tourist Board, Madagascar Endemics and Resorts, Myanmar Luxury Vacations, Pandaw River Cruises Asia, Journey Through Ireland and Jewel Resorts
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Source: NYT internal data and 2014 Travel Show Exit Survey based on 1,265 survey participants
AN ENGAGED AUDIENCE
ATTENDEE RESPONSE> 94% were satisfied with the layout > 91% were satisfied with the exhibitors > 92% were satisfied with the variety of seminars offered> 92% were satisfied with the seminar speakers
ATTENDEE DEMOGRAPHICS & TRAVEL-RELATED BEHAVIOR> Median HHI: $113k > Median Age: 55> 42% male; 58% female> 85% had a college degree or higher> The majority plan to spend $5k+ on vacation in the next year> Almost half of attendees have planned four or more trips in the
coming year> 2 in 3 attendees are interested in vacationing in Europe > More than 2 in 5 are interested in traveling to the Caribbean> 2 in 5 are interested in traveling to Asia or Africa
THE TRAVEL SHOW RESONATES WITH ATTENDEES> “Bring your thirst for travel and adventure. You'll get the sense of
traveling the world in a day without having to spend tons of money on airfare and hotels.”
> “If you want to travel at all in the year 2014, The Travel Showis a must-see.”
> “Informative, fun, and inspiring. There is a wonderful mix of exhibitors, presenters, and shows from around the world. Amazing to have all of these people in one place to speak with, ask questions and get ideas. So great!”
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More Than 75% of Travel Show attendees spent 3+ hours at The New York Times Travel Show
SPONSORSHIP OPPORTUNITIES
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Presenting Sponsor
$300,000Gold Sponsor
$150,000Silver Sponsor
$75,000
Cross-Platform
The New York Times Travel Show co-branded logo lockup --- ---
Quarter-page ads in The New York Times15
(Overall logo exposure: premium placement)
5(Overall logo exposure:
premium placement)
2(Standard placement)
Logo on promotional Travel Show ads in The New York Times Magazine 2 full-page color ads 1 full-page color ad ---
Branded advertisement in the Travel Show Guide 1 full-page color ad 1 full-page color ad 1 half-page color ad
Logo on promotional Travel Show ads in The New York Times (approx. 30 times)
Online
Logo on the Sponsor page of The New York Times Travel Show Web site
Co-branded New York Times Travel Show banner ads on NYTimes.com
Co-branded New York Times Travel Show banner ads on New York Times email newsletters
On-Site
Exhibitor Space One, 20' x 50' booth Three, 10' x 10' booths Two, 10' x 10' booths
Logo on all welcome and exit banners
Tickets to the show 250 150 50
Collateral included in Official Show Bag
Radio Multi-sponsor mentions on more than 100 spots promoting the Travel Show
Media Relations
Mention in relevant New York Times press releases
TOTAL VALUE: $2,500,000+ $1,000,000+ $500,000+
Presenting sponsorship opportunity is contingent upon a three-year commitment from an advertiser.
PRESENTING SPONSORSHIP: BENEFITS
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Presenting sponsorship opportunity is contingent upon a three-year commitment from an advertiser.
$300,000
Cross-Platform The New York Times Travel Show co-branded logo lockup
15 quarter-page ads in The New York Times
Two full-page color ads in The New York Times Magazine
One full-page color ad in the Travel Show Guide
Logo on promotional Travel Show ads in The New York Times (approx. 30 times)
Online
Logo on the Sponsor page of The New York Times Travel Show Web site
Co-branded New York Times Travel Show banner ads on NYTimes.com
Co-branded New York Times Travel Show banner ads on New York Times email newsletters
On-Site
One, 20' x 50' exhibitor booth space
Logo on all welcome and exit banners
250 tickets to the show
Collateral included in Official Show Bag
Radio Multi-sponsor mentions on more than 100 spots promoting the Travel Show
Media Relations Mention in relevant New York Times press releases
TOTAL VALUE: $2,500,000+
$150,000
Five quarter-page ads in The New York Times
One full-page color ad in The New York Times Magazine
One full-page color ad in the Travel Show Guide
Logo on promotional Travel Show Ads in The New York Times (approx. 30 times)
Online
Logo on the Sponsor page of The New York Times Travel Show Web site
Co-branded New York Times Travel Show banner ads on NYTimes.com
Co-branded New York Times Travel Show banner ads on New York Times email newsletters
On-Site
Three, 10' x 10' exhibitor booth spaces
Logo on all welcome and exit banners
150 tickets to the show
Collateral included in Official Show Bag
Radio Multi-sponsor mentions on more than 100 spots promoting the Travel Show
Media Relations Promotion in press releases and other press materials leading up to the Travel Show
TOTAL VALUE: $1,000,000+
GOLD SPONSORSHIP: BENEFITS
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SILVER SPONSORSHIP: BENEFITS
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$75,000
Two quarter-page ads in The New York Times
One half-page color ad in the Travel Show Guide
Logo on promotional Travel Show Ads in The New York Times (approx. 30 times)
Online
Logo on the Sponsor page of The New York Times Travel Show Web site
Co-branded New York Times Travel Show banner ads on NYTimes.com
Co-branded New York Times Travel Show banner ads on New York Times email newsletters
On-Site
Two, 10' x 10' exhibitor booth spaces
Logo on all welcome and exit banners
50 tickets to the show
Collateral included in Official Show Bag
Radio Multi-sponsor mentions on more than 100 spots promoting the Travel Show
Media Relations Promotion in press releases and other press materials leading up to the Travel Show
TOTAL VALUE: $500,000+
BENEFITS
QUARTER-PAGE ADS IN THE NEW YORK TIMES> Ads will run in the weekday newspaper prior to the Travel Show> Ads promote sponsor’s involvement in the 2015 Travel Show
- The ads will follow a template provided by The Times. Sponsor to provide the copy and photos to be included in the ads
THE TRAVEL SHOW GUIDE> The Guide will run as a standalone tabloid in The New York
Times in the New York DMA> Logo on cover of The Guide> Guide will be a 20+ pages, full-color section highlighting the
exhibits, activities and events> January 18, 2015> 3 million impressions > Bonus Distribution of the Official Travel Show Guide:
10,000 distributed at the Travel Show
TRAVEL SHOW DIRECTORY> One (1 column x 2 inch) ad in the exhibitor directory featured in
the Travel Show Guide
LOGO ON PROMOTIONAL TRAVEL SHOW ADS IN THE TIMES> Approximately 30 ads, various sizes > Ads promoting the Travel Show will appear in the newspaper
and in The New York Times Magazine > Approximately 50 million impressions
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ONLINE
LOGO AND MENTION ON SPONSOR PAGE> Advertiser to provide logo, which links to sponsor’s Web site
ADVERTISER BIG AD BANNER ON THE TRAVEL SHOW WEB SITE> Sponsor may provides a 300x250 banner to be featured on the
Travel Show Web site> Banner may link to sponsor’s Web site
INDIVIDUAL, CO-BRANDED BANNERS ON NYTIMES.COM> Various unit sizes will feature sponsor logos and link to the
Travel Show Web site
INDIVIDUAL, CO-BRANDED BANNERS IN THE NEW YORK TIMES GREAT GETAWAYS EMAIL> Sponsor will receive valuable exposure in this travel email
newsletter that highlights last-minute retreats, vacation packages and exclusive travel destinations and opportunities
> Banner will feature sponsor logo, along with other sponsors’ logos, and link to the Travel Show Web site
> 420,000 subscribers
INDIVIDUAL, CO-BRANDED BANNERS IN NYTIMES.COM EMAIL NEWSLETTERS, WHICH CAN INCLUDE:> Banner featuring sponsor logo, along with all sponsors’ logos,
and a link to the Travel Show Web site- Today’s Headlines: 2.7 million subscribers - Movies Update: 544,000 subscribers- New York Today: 407,000 subscribers
11 Source: NYT Internal data, May 2014
ONSITE
* Number of complimentary tickets varies depending upon sponsorship commitment.
EXHIBITOR SPACE> Booth space will include unlimited badges for booth attendees,
standard booth carpeting, pipe and drape, one six-foot draped table, two chairs, one wastebasket and a standard company sign
SIGNAGE> Logo on all welcome and exit banners, and at registration
TRAVEL SHOW TICKETS> 50-250 complimentary guest passes*
OFFICIAL SHOW BAG> Sponsor has the opportunity to insert product literature or
collateral in the 16,500 official show bags
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MEDIA RELATIONS
RADIO EXPOSURE > Multi-sponsor mentions > Mention in over 100 spots promoting the Travel Show> 100 :10 spots on Metro Traffic> 2+ million impressions
PUBLIC RELATIONS> Promotion of advertiser in press releases and other press
materials leading up to the Travel Show> Inclusion of advertiser in outreach to consumer and trade media
globally. In past years, the Travel Show garnered significant broadcast, print and online media coverage that included Fox News, WNBC-TV, Telemundo T47 - WNJU, NY1 and The Knot
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