sponsorship and marketing opportunities · we invite you to get involved and show your support of...

Sponsorship and Marketing OpportunitiesMoorland Farm, Far Hills, New JerseyJune 23-24, 2018www.essexhorsetrials.org(908) 234-9115

Benefitting

Sponsored By

For three decades, The Essex Horse Trials was a must-attend competition for both U.S. and International eventers drawing top riders and thousands of spectators.

On June 24, 2017, after a 19 year hiatus, the Mars Essex Horse Trials returned making its new home at the historic Moorland Farm in Far Hills, New Jersey. This unparalleled event not only showcases the three elements of eventing –dressage, cross country and stadium jumping but also features a country weekend atmosphere of lifestyle boutiques, a farm to table food market, children’s activities, tailgating and a classic car show. Coupling these activities with a bucolic 230 acres, Moorland Farm offers spectators, sponsors and exhibitors a fun-filled, festive weekend outing for all. In addition, the Mars Essex Horse Trials will benefit LifeCamp whose mission is to provide an enriching day-camp experience for over 300 inner-city youth each summer.

We invite you to get involved and show your support of this wonderful event by becoming a sponsor. A variety of unique sponsorship opportunities is available to showcase your business, farm or family. In addition to our established sponsorship packages, we can partner with you to create a specific sponsorship program.

[email protected] 2 908.234.9115

Honoring the Past, Celebrating the Future

Become a MARS Essex Horse Trials sponsor and become a part of equestrian history!For more information, please contact Julie J. Berman; [email protected]; Office 908.234.9115; Mobile 908.303.6999

Presenting Sponsorship: $25,000

Sponsorship Opportunities

• Corporate logo/name listed as “Presenting” under Title Sponsor and Essex Horse Trials logos

• Full Page Color Program Ad • Special Program Recognition • Digital & Social Media Advertisement • Custom Show Jump • 10 Seats at Ringside Table in Hoopstick Club • Hospitality Tent • Hospitality Signage • 10 Invitations to Thursday Course Walk Party • Loudspeaker Acknowledgements • 5 VIP Parking Passes


Moorland Sponsorship: $7,500• Full Page Color Program Ad• Loudspeaker Acknowledgement• Hospitality Signage• 4 Hoopstick Club Passes • 4 VIP Parking Passes• 4 Invitations to Thursday Course Walk Party

Founder’s Sponsorship: $3,000• Half Page Color Program Ad• Website Listing• Event Day Guided Tours• 1 Tailgate Spot• 2 Hoopstick Club Passes • 2 General Admission Passes• 2 VIP Parking Passes• 2 Invitations to Thursday Course Walk Party

Essex Sponsorship: $1,000• Half Page Color Program Ad• Website Listing• Event Day Guided Tours• 1 Tailgate Spot• 2 General Admission Passes• 2 VIP Parking Passes

Digital Scoreboard Sponsorship: $10,000

Scoreboard Sponsorships

• Named Scoreboard• Full Page Color Program Ad• Digital Advertisement – to include set number of running

ads• Website Listing• 2 Hoopstick Club Passes• 4 General Admission Passes • 4 Invitations to Thursday Course Walk Party• 2 VIP Parking Passes


Start Box Sponsorship: $3,500• Named Startbox• Half Page Color Program Ad• Digital Scoreboard Advertisement • Website Listing• Startbox Signage• 2 Hoopstick Club Passes• 2 General Admission Passes • 2 Invitations to Thursday Course Walk Party• 2 VIP Parking Passes

Show Jump Sponsorship: $5,000*(*plus cost of jump construction)

Jump & Ring Sponsorships

• Named Jump• Half Page Color Program Ad• Digital Advertisement • 2 VIP Parking Passes• 2 Hoopstick Club Passes


Dressage Ring Sponsorship: $3,000• Named Ring Signage• Half Page Color Program Ad• Digital Advertisement• 1 Parking Pass

• Named Jump• Half Page Color Program Ad• Digital Advertisement• 1 Parking Pass

Cross Country Jump Sponsorship: $2,500*(*plus cost of jump construction)

Experience The Thrill of Eventing

Eventing 101

Eventing combines the elegance of Dressage, the thrill of Cross Country, and the precision of Show Jumping.

At any level, eventing provides a rare opportunity for spectators of all ages to witness the unique trust and bond between horse and rider.

Dressage: Gait, suppleness, and communication are tested through a series of prescribed, intricate movements.

Cross Country: Horse and rider maneuver at high speed over a natural course of varied terrain and natural obstacles.

Show Jumping: A sequence of obstacles and tight turns are carried out within an arena—the final test of stamina, agility and precision.

Somerset County: Equine Central

The Essex Horse Trials is the cornerstone of a strategic plan developed by community leaders and local equestrian organizations, including Far Hills Race Meeting Association, Inc. and Gladstone Equestrian Association (GEA).

Their mutual goal is the revitalization and growth of premiere equestrian competitions, events and clinics in the region.

Essex Horse Trials & Moorland Farm –Perfect TogetherThe Essex Horse Trials will be the first equestrian event, apart from Far Hills Race Meeting, to be held on the beautiful Moorland Farm Estate, 230 pastoral acres at the cross-roads of Somerset, Hunterdon and Morris counties.

Far Hills Race Meeting, a world class steeplechase event celebrating its 97th year, attracts over 35,000 spectators to its private race course each fall.


Demographic SnapshotEquestrian sports reach a national audience of 27 million people of all ages, male and female. According to statistics published by the United States Equestrian Federation (USEF), the sport commands $1.4 billion in equestrian product buying power. Of the registered members, the following demographic statistics have been established:

Connect With Your Target Audience

• Median age: 35-40• 85% women• 66% have a college degree• Average income: $185,000• Average net worth: $1,340,000• Average home market value: $594,000• 22% own more than one home• All spend an average of 30 nights per year in a hotel• All own at least three vehicles• 40% own a farm; 66% of those own 10 acres or more• Own on average four horses• Compete at least six times per year


The Big Picture

• Somerset and surrounding counties are home to one of the most affluent equestrian communities on the East Coast. With the United States Equestrian Team Headquarters and New York City a mere few miles away, Spectators and Riders also spend their time in surrounding Hotels, Restaurants, Retailers and Local Attractions.

• Sponsorships offer prominently displayed branding exposure through various outlets including print, digital, signage and signature jumps, and exclusive entertainment opportunities.

• Essex Horse Trials will offer the country’s finest footing, significant prize money and the top horse and rider combinations in the field.

• The event will showcase a range of activities in addition to equestrian sport; including classic car show, exclusive lifestyle shopping village, and entertainment for families and the community.


About Our Beneficiary

The Life Camp movement began in 1887, when the original editor of Life Magazine founded the Life Fresh Air Fund to aid underprivileged children by sending them to the country for fresh air and sunshine. The Life Farm in Pottersville was first opened 93 years ago in 1923, and we continue to provide children from Newark with an enriching summer program in the country, something which they would otherwise not be able to experience.

Today, LifeCamp provides a summer day camp experience for 300 Newark area youths per day for six weeks during the months of July and August. Campers are between the ages of 6 and 13, and come from the greater Newark public school system, as well as from Newark Charter School Programs (KIPP, Philip’s, North Star, Link, Newark Legacy and New Horizon).

The LifeCamp campus is located on 90 acres of open fields, rolling hills, woodlands and the Lamington River. The campus is an effective teaching environment that makes learning enjoyable by providing experiential and contextual learning linked to the camp’s curriculum. The curriculum provides all campers with the opportunities to gain self-confidence and a sense of accomplishment as we continue to add and improve challenging and enriching opportunities.

The overall LifeCamp program balances the arts, athletics and academic enrichment as well as personal growth and development, and is designed to help Newark’s youth become more confident in their abilities, improve their self-esteem, and foster greater autonomy and leadership qualities.


sponsorship and marketing opportunities · we invite you to get involved and show your support of...

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