snsb section july 30 section ii
DESCRIPTION
Part II of my Social Networking and Social Media WorTRANSCRIPT
Is social networking right for my business?
Section IISocial NetworkingStrategy
Is Social Media a Fad?Video
Section II- Does it fit my business?Learning Outcomes
Examine whether social media is a fad
Discover a mobile world
Define “real” social networking
Identify 6 SM Objectives for start-ups
Review an example
II. When did this happen anyways?
II. A mobile world
Mobile phones passed landlines in Canada in
200765,000 Google Android smart phones sold daily.
More than 80,000 apps for Android.
Almost 180,000 iPhone apps.
Cell phone use is lower in Canada vs. other countries.
Social Media Ad Revenue to DoubleStart-upmarketing.matters.com
Cell Phones Key to Teens’ Social Lives, 47% Can Text
with Eyes Closed4 in 5 teens carry wireless
device US Teens
47% say their social life would end or be worsened without their cell phone
57% credit their mobile device with improving their life
Spend as much time texting as talking!
Image: cbc.ca/pointofview//. Research: Harris Interactive.
II. Social Media Trends
55.6 million adults visit social networking sites at least once a month.*
Social media marketing spend will grow from $716 million to $3.1 billion in just five years, at a compound annual rate of 34%.**
*“Consumer Behavior Online: A 2009 Deep Dive”; published on Forrester.com, July 27, 2009.** “U.S. Interactive Marketing Forecast, 2009 to 2014”; published on Forrester.com, July 6, 2009.
Fastest growing segment?
Women 55+
II. Is Social Networking valuable for business?
Video - Author Seth Godin – Permission Marketing
"Ideas and products and messages and behaviors spread like viruses do.”
Maven
Malcolm Gladwell
What’s this?
“find a way to stand out--to be the PURPLE COW in a field of monochrome Holsteins”
Don’t have your customers comment,“Oh, another cow (yawn)”
Seth GodinMarketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other.
Ignite consumer networks and then get out of the way and let them talk.
Kogi BBQ
Social Media Example
II. 4 Broad Shifts Social Media is
causing for business1. From “Trying to Sell” to “Making
Connections”
2. From “Large Campaigns” to “Small Acts”
3. From “Controlling Our Image” to “Being Ourselves”
4. From “Hard to Reach” to “Available Everywhere”
Source: @SorenG
II. So what does it all mean?
Unprecedented opportunities to:1. Learn about customers and
prospects2. Start a dialogue3. Tap into customer’s networks4. Establish “real” social networks5. Offer/test fresh, dynamic
marketing tactics6. Build word of mouth by igniting
customers
II. Six SM Objectives1. Spread the word
2. Show expertise
3. Build community
4. Manage reputation
5. Increase customer satisfaction
6. Generate Leads
Source: Capulet Communications
Upsidedown IceBerg Marketing.com
II. What won’t Social Media do for me?
1. Replace marketing strategy!
2. Replace all of your other marketing
3. Make your product/service great
4. Directly drive sales
5. Offer insights unless I know where/what to look for
6. Turn random connections or followers into customers
7. Provide benefits without efforts
Purple Cow ExerciseWhat makes my business remarkable?
Section II – The Fit- Summary
Defined key terms
Reviewed growth/impact of mobile
Reviewed demographics of social sites
Analyzed concepts of Purple Cow
Completed exercise applying fit to my business