seo and social media
DESCRIPTION
A presentation from the Social Media FTW Fall Conference on how to use search engine optimization and social media to increase your online visibility.TRANSCRIPT
Rich Brooksflyte new mediahttp://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks
FLYTE SCHOOL
Search Engine Optimization& Social Media
WE’RE REALLY TALKING ABOUT
SEO + Social Media =
Online Visibility
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/
TODAY’S GOALS
• Walk away with:
• basic understanding of SEO
• how to leverage social media w/SEO
• how to improve your online visibility
SEARCH ENGINE OPTIMIZATION
• What affects search engine rank?
• Page content
• Incoming links
Who wants their site to rank well at SEs?
BS question:* pages rank, not sites* rank for what?
PAGE CONTENT
KEYWORD RESEARCH
• Brainstorm key phrases
• Test your beliefs
• Rewrite your copy
INCOMING LINKS
• Traditional, “juice” carrying links
• No-follow links
SOCIAL MEDIA TOOLS
• Blog
• Social networking sites
• Microblogging
• Photo & video sharing
• Social media publishing sites
WHERE DO YOU START?
• Your Blog
• Most established social media tool
• Your social media hub
• Home for your Intellectual Property
• SEO
• Multiple built-in distribution channels
THREE FACES OF BLOGS
THREE FACES OF BLOGS
THREE FACES OF BLOGS
SOCIAL MEDIA “BIG THREE”
HOW TO BUILD AN AUDIENCE
• Complete your profile
• Upload your contacts
• Build organically
• Provide value
http://www.flickr.com/photos/sharif/
SOCIAL MEDIA PROMOTION
THE IMPORTANCE OF VIDEO
SOCIAL MEDIA
• Additional Sites:
• Digg
• Delicious
• StumbleUpon
SOCIAL MEDIA PUBLISHING
SEO & SOCIAL MEDIA
• Keyword analysis improves your
• blog
• LinkedIn profile
• tweets
• YouTube videos and more
SEO & SOCIAL MEDIA
• Search engine results include:
• Web site
• Blog
• LinkedIn profile
• YouTube videos
• Flickr photos
• Squidoo lenses & Hubpages
SEO & SOCIAL MEDIA
• Social media:
• link juice “carrier”
• Improves tough to optimize sites
• helps new sites
NEXT STEPS:
• Perform a keyword analysis
• Improve site, blog & social media
• Use social media to drive traffic back to site
• Repeat
THANK YOU
Rich Brooksflyte new media136 Commercial St., Ste 201Portland, ME 04101
http://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks