social media and seo
DESCRIPTION
Presentation quick overview of onsite SEO and offsite SEO. Additional slides go into Blended Search, Personalized Search and Google Caffeine UpdatesTRANSCRIPT
Introductions• Web Development and Digital
Marketing Consultant• Blog Author• Technology Advocate • Lifelong Student and Educator• OU Sooner Fan• Favorite Quote: “Insanity:
doing the same thing over and over again and expecting different results.” - Einstein
Anne Haynes•Born in St. Louis, MO•Lived in Silicon Valley for 20 Years•Moved to Kansas in 2007•San Jose State University Alumni•BS in MIS 1996•In a Relationship•Interested in Men•Favorite Movie: Anchorman
Introductions
1. Your Area of Expertise?2. What You Want to
Learn Today?3. Your Favorite Movie?
Three Questions:
What’s Covered
• The Two Areas of SEO• Onsite• Offsite• Social Media• Role of SEO• Google Updates
SEO Two Disciplines
Onsite Offsite
One Time Set-up On Going
Top Onsite SEO Factors• Domain Name• Keywords• Architecture - Flat• Title Tag• Headings• “Alt” text with Keywords• Keyword Internal Linking• Fresh Content - Blogs
Top Offsite SEO Factors• Incoming Link Anchor
Text• Number of Outgoing
Links From a Page• Link from an
Authoritative Site• Over Usage of Single
Keyword in Anchor
Social Media an Offsite Tactic
Role of Search Engine Optimization
• Press Releases• Partnerships
• Direct Mail• Television• Radio
• Micro Site • SEO• Paid Search• Banner Adv.• Social Media• Analytics
• Business Dev.• Partnerships
• Call Center
SEO – What’s New?
• Blended or Universal Search• Personalized Search• Rich Snippets• Google Caffeine Algorithm
Update
Blended or Universal Search
Personalize Search
Rich Snippets
Google Caffeine Update
Caffeine Jitters
• Page Speed: How fast a page loads• Fresh Content: Must have a blog• Social Media: Indexing of keyword centric
social media content• Local Results: Google maps and more
meaningful searches for local results
Prevent Design Jitters
• Optimizing the images so the file size is as small as possible without compromising quality
• External Style Sheet not on page styling - Styles go in CSS and not in HTML
• Use Google Rich Snippets
Prevent Development Jitters
• Removing script code (JavaScript) from a page to an external file
• Install the blog on the domain, not a third party hosting solution
• Google Rich Snippets; GeoTag your website– <meta name="geo.position" content="35.644707, -97.545419">
<meta name="geo.placename" content=“Company Name, City, Sate, Country"><meta name="geo.region" content="US-KS">
