Social Media and SEO An Overview: Steps to Success

Digital Synergy: Web Design and Web Marketing

• Founded in 1997• Graphic Design• Web Design & Development• Search Engine Optimization• Pay Per Click Management• Social Media Marketing

Digital Synergy provides creative web design and effective web-marketing services for small and medium size businesses.

We integrate creativity and technology to design SEO friendly websites and develop innovative Internet marketing solutions.

www.Digital-Synergy.com

Phone: 877-235-0672

- How Marketing Has Changed- What is Social Media?- What is Search Engine Optimization?- Why Social Media and SEO are important- What Social Media can do for you- How to Start with Social Media- Developing a Social Media Strategy- Big Brands using Social Media- Small Businesses and Social Media- Key Point -- Takeaways

Topics to Cover

• Television Ads• Radio Broadcasts• Email Spam• Snail Mail• Telemarketing• Newspaper

How Marketing has ChangedOld School Marketing -- Outbound

How Marketing has ChangedNew Age Marketing -- Inbound

• Search Engine Optimization• Social Media Marketing

- Blogs- Web Videos- Podcasting- Article Marketing- Social Networks- Social Bookmarks

What is Social Media?

“Social media (SMM) is a broad term used to describe the various tools, networks and technologies for sharing content, ideas and knowledge and connecting and collaborating online.

It encompasses wikis, podcasts, blogs, social networks, forums, message boards and other viral-type platforms where communities of people come together."

-Answers.com

Social Media Types

• Blogs• Micro-blogs (Twitter)• Social Networks (Facebook, LinkedIn)• Media-Sharing Sites (YouTube, Flickr)• Social Bookmarking & Voting (Digg, Reddit)• Review Sites (Yelp)• Forums• Virtual Worlds (Second Life)

What is SEO?Search Engine Optimization (SEO), is the process that improves your site’s visibility among the major search engines and delivers highly qualified traffic to your site for a targeted list of key phrases.

Search Engine Optimization Involves:• Keyword Research• Competitive Analysis• Content Development• On Page Optimization• Link Building (off-page optimization) Social Media Marketing

Why SMM and SEO are Important?Statistics

• Spending in the United States on search engine marketing is projected to triple in the next 5 years-- from $8 billion to $25• More than 250 million people are active Facebook users. • More than 346 million people read blogs,and (184 million people are bloggers themselves). • Twitter has more than 14 million registered users• YouTube has more than 100 million viewers per month.• More consumers are connected than ever before, and every second your company is not engaging them in social media is a

wasted opportunity• Social media networks builds and strengthens our relationships with colleagues, clients and potential clients

Why SMM & SEO are ImportantTop 10 Web Marketing Strategies (2009)

1. Blogging2. Micro-blogging (Twitter)3. Search Engine Optimization4. Social Network Participation5. Social Media Monitoring6. Email Marketing7. Pay-Per-Click8. Blogger Relations9. Video Marketing10. Social Media Advertising

What Social Media Can Do For You

• Attract an audience • Retain your audience• Inform, interact and learn

from your audience• Build trust• Increase Online Visibility• Branding• Provide Customer Service • Build Links for SEO

How Do I start with Social Media?

Listen

Listen More

Build Relationships

Share Your Content

Places To Listen

• Search.Twitter.com• google.com/blogsearch• Technorati.com• Existing blogs• Industry Twitterers

You Already Have the Skills

• Meeting people• Building relationships• Asking questions• Answering questions• Building trust• Building a reputation

Same as offline!

What Kind of Content?

• Blog• Podcast• Videos• Photos• Presentations• eBooks• News Releases

Get Into the Content Mindset

• Turn emails into blog posts• Turn forum posts into

blog posts• Shoot videos at events• Interview customers for

your blog• Repurpose company data

for public reports• Share lessons you learn

Social Media Strategy

• Identify the specific audience you’re trying to reach – behaviors, preferences for content, sharing, media types, etc

• Set specific goals and objectives that can be measured• Work out a strategy for reaching those goals with the intended audience• Put proper measurement tools in place and identify what events and outcomes to analyze

Big Brands Using Social Media: IBM

• IBM owns more than 100 different blogs• Over a dozen islands in the virtual world of Second Life• Several official Twitter accounts• Popular forum called developerWorks• Publishes a cartoon video from second life on YouTube• Uploads presentations to the media-sharing site Slide-share

Big Brands Using Social Media:• Tapped in with Ideastorm website• Users add ideas for new products and enhancements• Vote ideas up or down, comment on submissions• Dell now ships computers with Linux installed and has added community support• Starbucks has used this model with My Starbucks Idea site

Big Brands: President Barack Obama

• First Social Media President• Most popular Twitter accounts and Facebook pages• Website has a social media section where his supporters could create profiles

and connect with each other• Presidential campaign was present on YouTube, Flickr, LinkedIn, Myspace,

and Second Life

Big Brands: Comcast• http://twitter.com/comcastcares• Also has presence on Facebook, Myspace, Youtube,

Friendfeed, and Plaxo• Salvaged tarnished reputation with Twitter• Frank Eliason – “Director of Digital Care”• Resulted in only positive press that the brand had not received

in a long time

Small Business and Social Media:Blendtec

• Relatively unknown company selling high-performance blenders• Marketing Director (George Wright) had great idea for series of viral videos• Videos have been watched more than 100 million time• Produced a ton of press and buzz about the company

Small Business and Social Media:Pink Cake Box

• Small Specialty Baker in New Jersey• Leverages almost every type of social media• Employees write a blog featuring photos and videos of their cakes• Post photos on Flickr and videos on Youtube• More than 1,300 Followers on Twitter• More than 1,400 fans on Facebook

Social Media and You: Key PointsTakeaways

• Your customers and competition are already involved in social media. Why aren’t you?• Everyone has a web presence whether you like it or not• Social Media is not going away- its here to stay!• Be Transparent and Authentic• You’ve got to give to get• Costs can be minimal – if you have the resources in-house• Can have Enormous Financial impact on your business• The more you get yourself out there, the more people will think of your brand• Don’t be afraid• Easy to get started – “Just do it!”

Thank You!

Digital Synergy: Web Design and Web Marketing

www.Digital-Synergy.comPhone: 877-235-0672