seo and social media

14
The Marriage of SEO and Social Media

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Page 1: Seo and social media

The Marriage of SEO and Social Media

Page 2: Seo and social media

Why you Need Good SEO• It is not enough to have a great website. After all if no one can find you

what good does it do you? That is where having solid SEO comes in- both onsite and offsite SEO.

• What would happen to your business if you came up on page one of Google? What would 5 or 10 more customers do for your business every month?

• 97% of all searches for products and services start online, don’t you want to be found when someone is searching for your type of business?

• That is where SEO can help your business. The longer you wait the more time it will take you to catch up.

Page 3: Seo and social media

Why you Need Good Local SEO

• Google Changes their algorithm frequently• Advent of Google Places changed Local Search• Reviews are listed on Places page

Page 4: Seo and social media

Why you Need Good Local SEO

Page 5: Seo and social media

Why You Need Strong Social Media

• Social media is the new word of mouth• Businesses can live and die by reviews now• Reviews can show up on Facebook• Social media posts are now shown in results• Google + pages now shown in results• Social Media factored in to your rankings

Page 6: Seo and social media

Why You Need Strong Social Media

Page 7: Seo and social media

What can you do

• Make sure all of your citations are identical across social media platforms and directory sites.

• Use RoboForm tool for consistency.• Monitor reviews and respond.• Use keywords in profiles where you can.• Solicit Reviews.• Encourage engagement.

Page 8: Seo and social media

How they Tie Together

http://www.youtube.com/watch?v=4hAgiIXuNbs

Page 9: Seo and social media

How you can Leverage Both

• Share your Blog Posts on your Social Media Platforms.

• Blog posts shared on Twitter get 117% more page views than those not shared. That's a big number.” source: Hubspot

• Check your analytics for traffic sources and keywords.

Page 10: Seo and social media

How you can Leverage Both

• If you are a franchise or part of a corporate chain with a local presence, have your own social media pages and Google Places listing.

• Create great content and distribute throughout various Internet channels so it can get picked up and shared on many platforms.

Page 11: Seo and social media

What you Say Matters

Source: http://www.business2community.com/social-media/social-media-marketing-%E2%80%93-10-inspiring-infographics-097845

Page 12: Seo and social media

Extras

• Mobile search is taking over in a big way• 50% of searches on a mobile phone are for

local businesses.• Google announced device specific results.

Page 13: Seo and social media

Extras

• This presentation was made before the announcement of Google’s Search Plus Your World.

• Search Plus Your World includes:• Personal Results, which enable you to find information just for you, such as

Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;

• Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

• People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community

• Read more here: Search Plus Your World• http

://googleblog.blogspot.com/2012/01/search-plus-your-world.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+blogspot%2FMKuf+%28Official+Google+Blog%29

Page 14: Seo and social media

Thank You• Presentation by Angela Moore

Six Degrees SEO

The SMART Team:Dale Dillon Lips

Christopher PorterSherif Morgan

Aaron EdenMichael Gray Angela Moore

Danielle Lips, Media Asst.