research on preference of fast food
DESCRIPTION
1. To study the demographic factor of eating roadside food. 2. To study percentage of costumers preferring roadside eateries. 3. To know the reason behind the preference of roadside eateries. 4. To study ill-effects of roadside eating. To understand do quality of roadside eateries are important or the taste is important for costumersTRANSCRIPT
Study On Preference Of Customers Towards Road Side Eateries
A research methodology study
GROUP MEMBERS
• Mr. KENNY KURIAN
• MS. WINNIE MANOJ
• MS. NIKITA BANGERA
• MR. FENIL CHHEDA
INTRODUCTION
• Liberalization of the Indian economy in the early 1990s
• protests and non-acceptance from Indian consumers
• fast food industry is getting adapted to Indian food requirements
• Keeping in view the Indian habits and preferences towards food consumption
• The city is known for its distinctive street foods
• Many Mumbaikars like a small snack on the road in the evening
• People of Mumbai cut across barriers of class, religion, gender and ethnicity are passionate about street food
• gaining acceptance primarily from Indian youth and younger generations
OBJECTIVE
1.To study the demographic factor of eating roadside food.
2.To study percentage of costumers preferring roadside eateries
3.To know the reason behind the preference of roadside eateries.
4.To study is their any ill-effects of roadside eating.
5.To understand do quality of roadside eateries are important or the taste is important for costumers
ANALYSIS
AGE
10_20 21-30 31-40 41-50 50 & ABOVE0
10
20
30
40
50
60
70
Ages 4
Axis Title
GENDER
Male Female0
10
20
30
40
50
60
gender
Axis Title
Axis Title
QUALIFICATION
undergraduate graduate Post graduate0
10
20
30
40
50
60
Qualification
Axis Title
Axis Title
OCCUPATION
STUDENT SERVICE BUSINESS PROFESSION
Occupation 32 37 15 16
2.5
7.5
12.5
17.5
22.5
27.5
32.5
37.5
Axis Title
PREFER ROAD SIDE EATERIES 1
96%
4%
YesNo
2 FREQUENCY
Daily Alternate Days
Once in a Week
Once in 15 Days
Once in a month
12
28
22
10
14
Frequecy
PREFER EATING VEG OR NON VEG
62%
38%
Vegetarian Non Vegetarian
PREFERENCE OF FOOD 4
Chaat
Sandwich
Samosa
& Simila
r
Idil & sim
ilar
ChineseOth
er
22
1017
5
17
4
Preference of food
AVERAGE SPENDING
1 to 50 51 to 100 100 to 150 150 above0
5
10
15
20
25
30
35
Amount Spend
IMPORTANT FACTOR IN THE CHOICE OF EATING FROM ROADSIDE 6
Taste of Food Value For Money
Quick Service Quality Conveient0
5
10
15
20
25
30
35
40
45
PREFERED TIME TO EAT FROM ROAD SIDE7
Breakfast Lunch Evening Snacks
Dinner0
10
20
30
40
50
60
70
Time
Axis Title
Axis Title
Breakfast Lunch Evening Snacks Dinner
Time 6 5 66 9
5
15
25
35
45
55
65
Time
Time
No.
of p
eopl
e
RATINGS OF PRICES OF ROADSIDE EATERIES 8
Cheap Category 2 Category 3 Affordable Expensive0
10
20
30
40
50
60
70
Cost
Axis Title
Axis Title
DOES ROADSIDE PLACE PROVIDE FUN AND LEASURE
Yes No0
10
20
30
40
50
60
70
80
Fun And Leasure
Axis Title
Axis Title
ARE ROADSIDE FOOD HEALTHY
Yes Partly Yes No Partly No0
5
10
15
20
25
30
35
40
7
27
36
16
Health
HYGIENIC CONDITION 11
1 2 3 4 5
16 18
29
17
0
Hygiene
1 DRINKING FACILITIES 2
YesPartly Yes
NoPartly No
05
1015202530354045
Drinking Facalities
QUALITY OF FOOD SERVED
1 2 3 4 50
5
10
15
20
25
30
35
Quality
1 QUANTITY OF FOOD SERVED 4
Not Suffi-cent
Category 2 Category 3 4 HighlySuff-icent
Quantity 3 7 43 30 3
Quantity
Axis Title
SERVICE PROVIDED BY ROAD SIDE VENDORS
1 2 3 4 50
5
10
15
20
25
30
35
Service
Service
Axis Title
Axis Title
TASTE OF FOOD AT ROADSIDE
1 2 3 4 50
5
10
15
20
25
30
35
40
45
50
Taste
FINDINGS
FINDINGS
• Around 62% of the Sample Size are Vegetarian rest are non vegetarian.
• Chaats been ranked highest followed by Samos and Chinese have always been Indians favorite
• People are ready to spend about 1-50 Rs daily / alternatively on Roadside eateries
• Taste of food has always been a top priority for the raters ranked 40%followed by quality of food by 25% and value for money
• People mainly prefer to have their food by evening
• The water quality was not satisfactory
• Each and every day people choose to eat from Roadside
• An action plan was prepared
THANK YOU