media accessibility, utilisation and preference for food

8/11/2019 Media Accessibility, Utilisation and Preference for Food

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MEDIA ACCESSIBILITY,

UTILISATION ANDPREFERENCE FOR FOOD ANDNUTRITIONAL INFORMATION

BY RURAL WOMEN OF INDIA

KARUNYA VINUKONDA,MSC NHC SY, CMC DEPT, SNDT


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INTRODUCTION

Womens progress countrys progress. INDIA: Women constitute 48.2% of the

total population, a bulk of which live inrural areas.

Some lack adequate food- some-adequate choices (Vijayaraghavan 2002)

Nutritional problems not only affectgrowth and development but alsolivelihoods.


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INTRODUCTION

Under nutrition, anemia, vitamin Adeficiency, iodine deficiency and

overweight or obesity. WHO (2009) emphasized mass

information and awareness programs to

be organised


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INTRODUCTION

Nutrition education is an important meansfor improving the nutritional status of the

country. (Joachim and Swaminathan2004) Indian set up: food and women.

So women are a main resource with thepossibility to change the attitude of wholefamily.


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INTRODUCTION

Mass media plays a strong advocacy rolefor creating awareness and bringing

about action for health. Media serves as the most popular sourceof nutrition information for the public(Hindin et al. 2004)

Nutrition education through appropriatecommunication procedure- important tool


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INTRODUCTION

Food and nutrition board is also carryingout and emphasizing media activities

involving development of educational andtraining material including audio andvideo aids (GOI 2010)

The study-designed to find out thepreference of rural women for variousmedia about nutritional information in hillareas of Uttarakhand state, India.


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OBJECTIVES

To examine the different mass mediautilised by the rural women

To determine the relationship betweenutilization of the media and socio-demographic characteristics of ruralwomen

To identify media preference of ruralwomen for dissemination of food andnutrition related information


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METHODOLOGY

SAMPLE SELECTION: Bhimtal block of Nainital district 3

villages were selected. Malnutrition is highly prevalent in the

State.

Prevalence of anemia is 55.2% in thewomen.

Anaemia, vitamin A and iodine deficiency


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SAMPLESELECTION

3 villages were selected using purposivesampling

Age group: 18-45 years Sample size :223 Data collected with the help of well

structured and validated interviewschedule


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RESULTS

GENERAL INFORMATION ON SOCIO-ECONOMIC INDICATORS:

Age, educational status, marital status,family income. Height and weight BMI


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RESULTS


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RESULTS

POSSESSION &UTILISATION OF MASSMEDIA BY RURAL HILL WOMEN


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RESULTS


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RESULTS


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RESULTS

PREFERENCE OF MEDIA FORNUTRITION RELATED INFORMATION


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RESULTS


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RESULTS


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RESULTS

EFFECT OF SOCIO-DEMOGRAPHICFACTORS ON MEDIA UTILIZATION

Regression analysis of socio-demographic variables influencingutilization of mass media as sources ofinformation.


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RESULTS


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RESULTS

The variables: income, age, educationallevel and marital status could be good

predictors and determinants of the use ofmass media by rural women as sourcesof food and nutritional information.


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CONCLUSION

The study was on assessment ofpreference of selected mass media as

sources of nutritional information by ruralwomen in hill areas of Uttarakhand Stateof India.

Majority of subjects were in the age groupof 25-25 years with a high level of formalschooling


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CONCLUSION

Existing media possessed by ruralwomen was television, radio and printmedia.

Television and radio were rated as 1stand 2 nd most preferred media

Income, age, educational level andmarital status has positive and significantrelationship with the utilization of media


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RECOMMENDATIONS

Government should launch specifictraining and educational programs forrural women.

Content of media should specificallytailored. Culturally tailored pictures.

Women specific programs should bebroadcasted TV and radio.


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RECOMMENDATIONS

Pictorial information delivery shouldcontribute to 4 components: engagement,comprehension, information retention andbehavior change.


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REFERENCES

Critically analysing a research paper byBACP

Critical analysis by University of Sussex How to critically appraise an article by

Jane M Young and Michael Solomon


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media accessibility, utilisation and preference for food

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