Remick Associates

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Remick Associates

Evolution recap.

• Founded as an Architectural practice by an architect

• Captured market place by signature design and personality (personal

relations with new clients and old friends)

• Established construction wing to build firm’s projects

architecture construction

What conditions hold true for each of the two parts in the organizations?

What are their respectful inherit characteristics?

What changes need to take place in each to adapt and maintain profitability?

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Design / Build custom residential projects to repeat clients. Insufficient inflow of work

New Referral projects to Design and /or Build. Insufficient inflow of work

Ongoing service to repeat clients. Insufficient inflow of work

architecture construction

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Remick Associates

Strategic split within Remick Associates / reconfiguration

Remick Associates Architecture

XYZ Construction Group

architecture

construction

Separated from Remick Architecture and presented as an independent

entity XYZ is able to tap designs by other design organizations.

Remick can maintain Design Build approach in either direction4

Vision for the future ?

Strategic split within Remick Associates / action of necessity

Remick Associates Architecture

XYZ Construction Group

architecture

construction

All parts are semi-independent entities, promoted and managed

independently, fluctuating based on independent profitability?

All parts are size-balanced for a Design/ Build model led by Architecture

Cabinet shop

Maintenance Co.

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Remick Associates

Architecture

New work sources:

Previous and current clients active targeted marketing

• Contact clients to be fresh on their mind, and available to do their work

Direct contact - mail postcard / email news letter, happy holiday etc.

• Contact neighbors of previous projects / showcase current work / keep fresh on their mind

Expand on the type of work and services provided by Remick Associates (going beyond SFR..?)

• Small commercial work; Commercial rehab. / storefront / small industrial rehab

• Small malty-family / mixed use / live work / change of use

Explore options for strategic partnerships with other architects/ designers

Develop new contacts with Realtors / Brokers, RE developers, and Investors

Explore opportunities for new work in industries catering to ‘life of leisure’, affluence;

• Travel and hospitality- B&Bs, hotels, etc..

• Food and wine- Restaurants, wineries, … (great places to advertise during construction)

• Sport clubs and associations (golf, sailing, flying, racing) 6

XYZ Construction Group

New work sources:

Previous and current client active targeted marketing

• Launching of a subsidiary Builders Group / NOTICE

• Industry news with content relevant to client / …go green, heat cool systems, winterization

• Contact neighbors of previous projects / showcase current work / keep fresh on their mind

• Remodeling specials via a new Cabinetry Shop Products

• Property Maintenance Program

Expand on the type of work and services provided by Remick Associates (going beyond

SFR..?)

• Small commercial work; Commercial rehab. / storefront / small industrial rehab

• Small malty-family / mixed use / live work / change of use

Explore opportunities for strategic partnerships with other architects and designers

Develop new contacts with Realtors / Brokers, RE developers, business owners, and Investors

Explore opportunities by approaching (by targeted mail) owners of work in design approval

stages (planning and Building departments in selected locations) 7

Remick Associates

Architecture and XYZ Construction Group

Developing new work sources:

Other ways to create opportunities for Remick Associates introduction and prospecting

for architecture and construction work;

• Self initiated and designed Introduction events (possible joint event with an industry partner, or partners)

• Regional event / presentation (possible joint event with an industry partner, or partners)

• Signage placement on ‘for sale ‘properties joint advertising effort with realtors.

• Strategic placement of other advertisement material (brochures, postcards, featured

projects) realtor offices etc,

• Network, network, network

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Adding value to Remick Associates in other ways

Bringing greater efficiency to business operations

Review of business model and adopted strategy / Business planning

any big strategic moves in the near future?

Production / Operations Management (Architecture / Construction / cooperation of the two?)

Financial management issues and opportunities

Marketing and business development

Human resources management

Other ways to increase the value of Remick Associates as a business…?

Ownership transition / exit strategy

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Marketing and business development

Current targets

For SFR New Construction

SFR Remodeling

Property Maintenance

Owners in Planning and plan check

Town of Tiburon

Mill Valley / Sausalito

Town of Los Altos Hills

Town of Los Gatos

Mountain View / Woodside / Atherton

Menlo Park

Hillsborough

Other architects and designers

Small Commercial projects / JV;

Winery

Hospitality

Restaurants

Sonoma Valley wineries

Napa Valley wineries

Russian River / Alexander Valley

Individual businesses -Targets of

interest

Business brokers and realtors

Property / land owners of interest

Other architects and designers

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Marketing and business development

Current targets

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Other opportunities out there

Real Estate Development

Real Estate Development

PROJECT TYPES

SFR New Construction

Spec / Joint Venture

SFR Remodeling Flips

Other JV Projects

MARKETING targets,

Private land ownersLand owning enterprisesReal Estate Brokers Parties to Property Sales

transactions Other RE Developers…

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