planning a contest on facebook? fatal mistakes & hidden success
TRANSCRIPT
The Tough Questions
• What are the top 3 common mistakes in running a contest on Facebook?
• While contests certainly drive traffic, what happens AFTER the contest and how do you get the "right" customers vs folks who just want to get a discount or just want to win the ipad?
• What metric is most important to measure at each stage of your contest-- especially regarding ROI?
• How do you predict how much traffic you'll get, conversion rates, signups, etc?
• What about all these brands that requires users to like a page (fan-gating) or provide extended permissions-- when is the hit to conversion rate worth the extra data?
• What are specific examples you can share of success?
Mike La Rotonda, Co-founder & [email protected] 415.378.5735
Social MediaMarketing & PromotionsContests, Sweeps, Polls, Coupons, Facebook Pages & Apps
Company OverviewVotigo is the leading social media marketing and technology company helping businesses to better engage with their customers through the use of user-generated photo & video contests, interactive sweepstakes, and online promotions on Facebook, Twitter, Mobile, and stand-alone sites.
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Company Overview
BRANDS WE WORK WITH …
Votigo creates viral and engaging social media promotions
that drive measurable results for our clients.
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Contests & Sweepstakes
Benefits
1. Increase Likes
2. Virally spread your marketing message
3. Build community around your brand
4. Gain access to great content
5. Grow your customer base
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Contests & Sweepstakes
1. Clearly define your objectives
2. Decide what platforms to run on
3. Promote it
4. Make it social
5. Choose the right partner
Tips for Success
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Contests & Sweepstakes
Common Mistakes
1. Too complicated to enter
2. Poorly promoted
3. No “Like” gate
4. Doesn’t follow Facebook’s Promotion Guidelines
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Contests & Sweepstakes
1. Promotions must run within Apps
2. Don’t use Facebook features for core promotion actions
3. Don’t use Facebook’s name
http://www.facebook.com/promotions_guidelines.php
Facebook Promotion Guidelines
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Case StudyStonyfield YoBaby Yogurt Photo & Video
Contest
• 50,707 new fans• 7,237 entries• 27,608 votes• 7,034 comments• 105,831 UUs
Results
Solution• User voting• Photo submission• Share + Invite Friends
Objectives• Engage consumers• Generate awareness• Increase fans
Contests &Community GrowthRange: +45% to +1773%Average +626%
4 Quick Tips for Facebook Contests facebook.com/firebellysocial
Why contests?
Source: Exact Target
#1
Use a 3rd party app
#2
Promote your promotion
#3
Make it easy to enter
#4
Big prize (or many prizes) relevant to your brand
How Do You Stand Out In A Crowd?
YOU
AutoPosting to Facebook Fans
450,000 views of the video (making it the 5th most viewed video when it debuted – worldwide!)
90,000 comments (making it the most commented on video for that day – worldwide!)
700,000 page views on their website.
100,000 shoes designed and saved in new accounts
1000+ new facebook fans
*Results In One Week
Results:
Increase in Revenue?Case Study: Shoes Of Prey
Case Study: Blog Contest
Run over 7 Days
Prizes were tickets to Brandy Mychals event
10% of fans participated
60% attended event
80% purchased continuing education
Increased ticket sales 4x!
Increased profits from event 8x!
Which Do YOU Want?
Big Numbersor
Big Results
From the What Not To Do File…Learn from these examples so you won’t get beat up!
The Best Kept SecretEasy To Remember URL and Traffic Generation Is KEY!
Case Study: DRAKE
Don’t Get In Trouble…
…Know The Rules!
The Art of Amplification
Borrow 3rd party creditability in niche to increase exposure = increasing fans by 10x in one week.
Trained fans to become tagging machines! “Tag Tuesday” where fans engage one another and page.
Narrow focus on only what is appropriate for niche.
Don’t make the prize so generally appealing that non-ideal fans will enter.
Creating a Winning
Contest StrategyPresented by Adryenn Ashley
Twitter: @adryennFacebook: facebook.com/AdryennAshley
WowIsMe.net415-420-5627
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
A brief history of Wildfire
2008Company is founded by Victoria Ransom & Alain Chuard
2009Wildfire launches promotional platform
20107 employees
2011Wildfire opens additional US & global locations 115 employees
WorldwideRedwood CityLos AngelesChicagoNew YorkLondonGermany*Singapore*
100,000Promotions
LondonNY
Winner offbFund x2
Winner offbFund
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
Thousands of Happy Brands & Agencies
100,000+ Campaigns
125 Countries, 10 Languages
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
92%
130
92% of fans say that since becoming a fan of a given brand they are
more likely to recommend that brand
to their friends
The average number of friends of a Facebook
user
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
8.7
50
fan pages
million people become fans
daily
ENGAGECONSUMERS do
withBRANDS
!
Average of
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
ContestsDeals
Promotions!
No Contests
RUNthatCOMPANIES
CONTESTShave
2x as many
FANS
as companies that don’t
Jupiter Research
“
”
Giveaways
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
PERSONAL
11+
SIMPLE SOCIAL
EFFECTIVErun
PROMOTIONS
How to ?Check out blog.wildfireapp.com!
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
Thank You
Name: Amy Millard
Phone: 1-888-274-0929
Email: [email protected]
Twitter: amillard_tweets