PICKER

THE EASY WAY TO BUY & SELL HOUSEHOLD ITEMS & FURNITURE

USER FLOW AND CONTENT STRATEGY

IMAGE, CAPTION, SHARE

PERSONA

Brynn Evans BIOTime poor, online shopping junkie, arty, eco-conscious, likes to recycle, reuse, paint or create, budget conscious, likes to collaborate in projects, and loves quirky, original household products and furniture, especially hand made. (Age 25-50)

Quote/Problem statement“I’m too busy to sell my older furniture online”

Behaviours- Easy, quick & simple access.- Would prefer to buy secondhand and sell surplus items easily- Is on her phone for a large part of the week

Pain points• Online sales agent sites are overcomplicated• Time• Waiting for feedback on items for sale – possibly a nice audiience – too long• Where can I find local household items to buy?• I love markets and garage sales but cant always get to them on the weekend

Goals / needs• I want to share my ‘for sale’ items quickly.• Instant Notifications• “I need a cheap but cheerful coffee table NOW “

Quote/Problem statement- ‘I like online shopping but I want to shop local and see what I’m buying first.

WHAT NEEDS TO HAPPEN

Users need to be navigate quickly and easily to sell or buy an item

Users need to be able to communicate concisely and quickly over an item

Users need to be able to negotiate delivery or pickup of item easily

CONTENT STRATEGYWhat are Pickers key elements of content?

1. Images, iconography and gallery viewed in posts or ads

2. User input descriptions and messaging/commenting/ratings

3. A linear user flow that encourages rapid, easy posting creation or viewing and inspires action to attract buyers

4. Location maps/GPS, recent or past sales shown as pins

5. An email interfaced styled message ‘hub’

6. A comprehensive, intuitive search function

THE CONTENT EXPERIENCE ‣ WHY? I’m trying to create an engaging experience for sale and purchase of

household goods

‣ WHAT? My tone and message is straight to the point, no nonsense interactivity with purchasing and selling, with a friendly, easy to use ‘vibe’ and feeling of moving second hand household furniture. The content is posts or ads, images and messaging, ratings and feedback

‣ WHO? My demographic is broad – 18 to 70What is important for them? Clearing Clutter! Avoiding postage where possible, location and near proximity to buyer or seller, markets are too time consuming and unreliable, online selling is preferable but complicated.

‣ WHERE? Where will content appear?

Location – via maps and text descriptions. Images of items are sorted into galleries and categorised via tagging.

‣ HOW? How will content be presented? Images (galleries) and Text

‣ WHEN? When will content be published? Once upon development or continuously? Both. Initial development and user input

UPDATED MVP

What elements have changed in my MVP?

• Was considering online financial transactions/payments – no longer relevant or needed.

• I’ve further stressed simplicity as a tone of voice in the user flow.

• Addition of a message hub, or center, similar to email to see all correspondence

• User research has confirmed proximity and location as important to users

• Upgraded feature being past sales ‘pinned’ on a local area map

USER FLOW ‘RED ROUTE’ – PICKER (SELLING ITEM)

OpenApp

Sign inor Sign up

Home screen - take picture orLOAD Picture

Edit Picture (Crop) or enhance.

SAVE pic (tag)

Add description, all information pertaining to

item(s) including preferred distance

View posting, make edits if

neededSAVE edits

Save and confirm posting (upload)

Posting is saved to ‘My ads’

As interest is received, user receives notifications, such as ‘like’ hearts or direct

message notificationsUser touches notification

icon to load either message hub or a view of the posting that has received interest

And can respond and see users proximity and basic profile and past ratings etc

USER FLOW ‘RED ROUTE’ –PICKER (BUYING ITEM)

OpenApp

Sign inor Sign up

Home screen - Choose Browse items for sale

Landing Page of items by category or browse by gallery or Search. User choose distance preferred and other

search filters

User selects an item and views the

posting and details, incl.

distance and or negotiability on

priceShow interest on item or contact seller with a

message

All messages outgoing and incoming are

saved in the Message hub

Posting is saved to ‘My ads’

Seller rates transaction for accuracy and expectancy

After transaction has been completed

SITE MAP

SIGN IN

MY MESSAGES

MY ADS

BROWSE ITEMS

SEARCH ITEMS

MY GALLERY

FORUM

STORY MAPPING - UPDATED

Goal

Activity

Feature

Sell Items

Sign in, Register

Describe item for sale with prompts

and indicate distance preferred

Take a photo of items to be

sold

Gallery of items for sale pooled into categories

Geo-tag location

Pintreststyle view of items

for sale

Link to courier companies or

courier broking

Social type aspects. Larger swap meets and specific groups

of furniture sellers

MVP Release 1

Release 3

Release 2

Pic taking to incorporate

image quality assistnace

3 step input and image taking

process

Buy items

Browse through gallery

and show interest

Rate your interest with heart icons

Rate seller by star icons

More specific search

functions

Smart matching offers suggested

similar seller items

(% match)

Saved favorite searches and

results

Take delivery or sell item

View recent local sales

View sellers rating

Message hub centre – email

styled message centre

Message balloons linked or attached to your

ad thumbnail

User generated food related content and

articles / links.

Contact other party to

arrange pickup or delivery

Ask a question about sale

item

News feed

View seller or buyer by distance

Information about antique or

special items

Thumbnail of posting/ad stored for

access

Direct communicaion

Visit forum online

Flag items not sold

General feedback

Receive interest in my items for sale

Search for user name, or

location or item

Drag and drop styled

categorising of ads

Andrews Comments

What differentiates this app from what’s already available is its immediate and quick input and ad posting feature.

Sketch the UI screens (Handrawn)

Wireframe

Hi fidelity Mockups

END