olly murs' website analysis

Download Olly Murs' Website Analysis

Post on 03-Jul-2015




0 download

Embed Size (px)


  • 1. Olly Murswebsite analysis:

2. Enter WebsiteAs you enter the website you immediately come across his latest hit single alongside Flo Rida called Trouble Maker, which immediately engages aviewers attention as it provides us with something recent of his to demonstrate his current talent and style. 3. Immediate Convergence: Much before entering the site, we as viewers arebombarded with convergence to go and purchase his album which emphasises the fact that his musicis good enough to spend on but most consumers will want to know more about him and to do so we willneed to enter the main site. 4. As soon as we enter the site we come across an image of Olly Murs looking straight at usand thereby providing direct address through his eyes which makes it seem more personal almost as if hes inviting us. The image has him casually dressed which reflects his music and personality as he is an artist who does not take himself seriously. This quality of his helps fans to easily identify with him as a normal common man. The picture is yet againtaken out and enlarged form his new album which promotes and encourages us to buy it.We are constantly reminded of the product throughout the pages as shown above on thiswebpage. 5. The Font used reflect the artists dualpersonality of traditional yet modern.He has the voice that people can easilyidentify to and enjoy but he remainsto paint an image of him beingcontemporary and fun loving who is notconcerned on how he is portrayinghimself or whether he is a role model. The font used for this websiteis easily recognisable as it has been used in the past to construct andmarket other of his products. This builds up a recognisable brandthat people not only will find familiar but will also help connect allhis products with one another. The font used uses Sans-serif which isnormally used on traditional singers and therefore it says that thatartist is serious about his music however the slight curved edges onthe letter gives the youth appeal and brings out the livelypersonality of his. 6. Navigation Bar:Navigation Bar provides the viewers withchoices and provides a sense of control in whichthey have the power to choose what and where to browse therefore a navigation bar gives theviewers of this website a chance to indulge into the several options that are provided accordingly to their interests. 7. Interactive:The website is scattered with several movingimages which draws the viewers eyes as well asprovide an interactive element that engages fans tobrowse and explore. Moving images yet again gives choices for people to take and visit the aspect they are most interested in. 8. Convergences: Several different convergences in the form of different media forms such as Facebook andTwitter are all bundled in to this one webpagewhich integrates all sorts of medium into one. The number of different convergences providesthe viewers with abundance (Dyer) and thereforeattends to a variety of needs and interests. 9. Social Networking:Facebook and Twitter allowsviewers and fans in particular tostay updated on what theirfavourite personality is up to. Itreduces the distance that oncewas between a star and their fanand therefore allows fans to be alot more involved and closer totheir stars hence reinforcing bothparties equally. 10. Brand: Olly Murs.Products are sold in the name of OllyMurs, which not only enhances hisstar power but also builds up thebrand Olly Murs. Once people startowning products with his name withit, they will join a group and belongto a community in which everyonehave common interests. The idea ofBrand allows audience to get involvedas well as increase the artistspopularity with not only music butalso other seasonal products;therefore people will purchase theseproducts with 2 purposes whichdevelops and constructs his staridentity as well a combine synergies. 11. Information:Surveillance is providedthrough the sections thatinform us on the latestnews on Olly Murs andalso informs us on theupcoming events whichnot only allows the fansto be updated but alsoincreases profits byengaging people tospend money to attendthese specific events. 12. Purchase:Finally, having explored the whole website andassumingly been intrigued by Olly Murs the singerand Olly Murs the person, the website eventuallyaims to sell you the product which is the initialreason why he is a star. Here is where Media usesall its techniques to get people to spend money onthem. Even though in the modern era, people aremore likely to download from itunes rather thanpurchase CD, websites still dont shy away frompromoting CDs as they still successfully manage toencourage and interest buyers as a result of thestar construction that Dyer describes. In otherwords people will still buy CD in order to hold anactual valuable product instead of the mere mp3download that is just kept in a folder of your phone.