olly beckett
TRANSCRIPT
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Being the underdog
Olly Beckett, Expedia
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Being the underdog
Olly Beckett, Expedia
Brochures andBrand Marketing
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Email has matured (?)569.2 million email accounts in 19991
3.3 billion email accounts in 20122
3.9 billion email accounts in 20132
6 billion email accounts in 2020? Where will they be?
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Brochures…Social Media…
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Social is maturing5.5 million Facebook accounts in 20053
1 billion Facebook accounts in 20123
1.3 billion acebook accounts in 20143
750,000 Twitter accounts in 20074
75 million Twitter accounts in 20094
228 million witter accounts in 20145
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Brochures…Mobile
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Brochures…MobileWhat mobile can do
What email can do
Regular subscriberYour voucher + Europe sale 19.8% 50% of repeat customersYour voucher + Europe sale 31.1% 50% of repeat customersLoyalty reward (thank you!) 43.1%
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Next?Integrating trigger email messages into
newsletters (and vice versa)
Personalised and predictive dynamic design and content
Personalised send times
Many more email accounts will be consolidated into just one app
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Olly Beckett, Expedia
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Appendix1http://www.academia.edu/905342/Supporting_prospective_information_in_email2Email Statistics Report, 2012-2016, The Radicati Group, Inc.3http://investor.fb.com/releasedetail.cfm?ReleaseID=842071 4http://dstevenwhite.com/2010/08/08/social-media-growth-from-2006-to-20105http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter-User-Growth-Worldwide/1010874?ecid=SOC1001