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FA102a, Research, Product Proposal and Brand DevelopmentHealthier diet without sacrifices Mary Zaleska

Assignment 01/ ResearchAre you ready for virtual taste?

http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Healthier diet without sacrifices Mary Zaleska

Electrical and thermal stimulation of the tongueAssignment 01/ Researchhttps://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg

Healthier diet without sacrifices Mary Zaleska

Assignment 01/ ResearchA combination of different levels of electrical currents and varying temperature of the electrode

http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg

Healthier diet without sacrifices Mary Zaleska

Assignment 1/ ResearchCan produce a salty, sweet, sour or bitter sensation

https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced-buzz-wide-3905-1400278514-25.jpg

Healthier diet without sacrifices Mary Zaleska

Assignment 01/ Future Product or Service Healthier diet without sacrifices Mary Zaleska

Eating without consequencesAllows to taste without consumingSatisfies the apatiteSmall and convinient

Healthier diet without sacrifices Mary ZaleskaAssignment 02/ User Persona ResearchUser Persona AEmma Darcy, 21/ Pre-Med StudentFrustrations:- Not enough time to cook- Stress eating- No time to work out

Goals:- Being healthier- Looking better- Getting her crushes attention

Healthier diet without sacrifices Mary ZaleskaAssignment 02/ User Persona ResearchUser Persona BSteve Drake, 52/ Car mechanicFrustrations:- Diabetic, scared for his health- Not enough time to cook-Bad habits that are hard to fix

Goals:- Being healthier for his kids- Not resigning from the taste of his favorite, but unhealthy meals- Change his lifestyle without sacrifices

Healthier diet without sacrifices Mary ZaleskaAssignment 02/ User Persona Research

Healthier diet without sacrifices Mary ZaleskaAssignment 02/ Creative Persona Portrait

Assignment 03/ Branding

Healthier diet without sacrifices Mary ZaleskaSource for Brand Character WordsEllie Goulding

Assignment 03/ BrandingHealthier diet without sacrifices Mary ZaleskaBrand Character Diagram

Assignment 03/ BrandingHealthier diet without sacrifices Mary ZaleskaNaming Process(Taste, Food, Digital, Technology, Illusion, Stimulation)

ITaste ( Illusion & Taste)Tasti ( Illusion & Taste)Foodigi ( Food & Digital)

Assignment 03/ BrandingHealthier diet without sacrifices Mary ZaleskaFinal Product/ Service Name

Tastestim (Taste & Stimulation)If pronounced resemblance Tasting. Combines the essence of the product which is stimulating taste buds.Definition of STIMULATION:To invigorate (a person) by a food or beverage containing a stimulant, as coffee, tea, or alcoholic liquor.

Healthier diet without sacrifices Mary ZaleskaAssignment 04/ Motion Graphics BrandingRaw Images

Healthier diet without sacrifices Mary ZaleskaAssignment 04/ Motion Graphics Branding

Healthier diet without sacrifices Mary ZaleskaAssignment 04/ Motion Graphics BrandingYouTube link