FA102a, Research, Product Proposal and Brand Development

Healthier diet without sacrifices Mary Zaleska

Assignment 01/ Research

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Healthier diet without sacrifices Mary Zaleska

“Electrical and thermal stimulation of the tongue”

Assignment 01/ Research

https://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg

Healthier diet without sacrifices Mary Zaleska

Assignment 01/ Research

A combination of different levels of electrical currents and varying temperature of the electrode

http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg

Healthier diet without sacrifices Mary Zaleska

Assignment 1/ Research

“Can produce a salty, sweet, sour or bitter sensation”

https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced-buzz-wide-3905-1400278514-25.jpg

Healthier diet without sacrifices Mary Zaleska

Assignment 01/ Future Product or Service

Healthier diet without sacrifices Mary Zaleska

Eating without consequences- Allows to taste without consuming- Satisfies the apatite- Small and convinient

Healthier diet without sacrifices Mary Zaleska

Assignment 02/ User Persona Research

User Persona AEmma Darcy, 21/ Pre-Med Student

Frustrations:- Not enough time to cook- Stress eating- No time to work out

Goals:- Being healthier- Looking better- Getting her crushes attention

Healthier diet without sacrifices Mary Zaleska

Assignment 02/ User Persona Research

User Persona BSteve Drake, 52/ Car mechanic

Frustrations:- Diabetic, scared for his health- Not enough time to cook-Bad habits that are hard to fix

Goals:- Being healthier for his kids- Not resigning from the taste of his favorite, but unhealthy meals- Change his lifestyle without sacrifices

Healthier diet without sacrifices Mary Zaleska

Assignment 02/ User Persona Research

Healthier diet without sacrifices Mary Zaleska

Assignment 02/ Creative Persona Portrait

Assignment 03/ Branding

Healthier diet without sacrifices Mary Zaleska

Source for Brand Character Words

Ellie Goulding

Assignment 03/ Branding

Healthier diet without sacrifices Mary Zaleska

Brand Character Diagram

Assignment 03/ Branding

Healthier diet without sacrifices Mary Zaleska

Naming Process(Taste, Food, Digital, Technology, Illusion,

Stimulation)

ITaste ( Illusion & Taste)Tasti ( Illusion & Taste)

Foodigi ( Food & Digital)

Assignment 03/ Branding

Healthier diet without sacrifices Mary Zaleska

Final Product/ Service Name

Tastestim (Taste & Stimulation)- If pronounced resemblance Tasting. Combines the

essence of the product which is stimulating taste buds.

Definition of STIMULATION:To invigorate (a person) by a food or beverage

containing a stimulant, as coffee, tea, or alcoholic liquor.