new media driver's license final presentation
TRANSCRIPT
A Comprehensive Digital Marketing
Strategy for L’OrealDeveloped and presented by Jordan Sweat
April 23, 2016
Campaign Overview Target audience Play into juxtaposition of “affordable
luxury” Digital marketing as a tool to educate
consumers
GOALSKPIS
METRICS
Social MediaFacebook
Twitter Tumblr Pinterest
YouTube Instagram
Internet MarketingThe webpage: the hub of our digital marketing strategy
Online Advertising
Display Advertising
Search Engine Marketing Social Media
Advertising
Mobile
Responsive Design Mobile
Application
At the heart of it all…Content Marketing
L’Oreal: Becoming a leader
in the beauty industry through digital marketing.