new media seminar presentation
TRANSCRIPT
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Welcome to the New Media Seminar
Monday, October 11, 2010
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The Revolution is Here
Monday, October 11, 2010
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2005 Flashback
This phone is so hot
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May 2005 - Went OnlineNovember 2005 - Official Launch
July 2006 - 65,000 Videos Loaded DailyNow - 2 BILLION Videos Watched Daily
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GoMake something happen.
“I think we’ve overlooked what a sea change has occurred in just a few years, when anyone with an idea can expose it directly to the
rest of the world.”
www.sethgodin.comSeth GodinBest Selling Author
Monday, October 11, 2010
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Radio• In the past you needed to work at a radio station
• The gatekeepers had the say
• Today, you don’t need anyone’s permission
• What do you want to create?
• Are there revenue opportunities?
• You can go home tonight and get started!
The gatekeepers are no longer holding all the cards.
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Kurt HansonPublisher of RAIN: Radio and Internet NewsletterCEO of AccuRadio!
www.kurthanson.com www.accuradio.com
“Considered one of the world’s leading experts in the field of new delivery
mechanisms for radio...” Center for Communication
Monday, October 11, 2010
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Personalization• Programming specifically to your tastes & interests
• A radio station has to please the masses
• Internet radio can target a niche audience
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Variety
• The opposite of personalization
• It’s someone else’s personalization you’re listening to
• Radio Paradise - Most successful internet station
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Limited Commercials
• What do you usually do when a commercial comes on?
• Limited commercials with internet radio
• Driving force behind audience growth
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Ubiquity• How many ways can you listen to internet radio?
• Computer
• Smart Phone
• iPad
• Plug smart phone through aux jack in cars
• 2011 Prediction
• Listen through your car dashboard!
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Podcasting
• Revolutionizing how we use media
• Radio on demand, like a DVR
• National Public Radio (NPR) at forefront of new media technologies
FIND YOUR NICHE
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Nathan Bender
Limit Break Radio
eorzeapedia
Monday, October 11, 2010
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Charlie Bit My Finger
235 MILLION views and counting!
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Video Sensations
Average Joe
Celebrity Discovery
Jeremy Browe
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Social Networking
• Basics...
• Put power behind your creation
• Link your work by sharing and tweeting
• Start a blog and embed your work
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Conclusion
• Practice your craft
• Use free resources
• Learn other skills
Don’t wait for someone to give you permission to get started on your career.
Get Started Now!
Give your creativity a workout!
Monday, October 11, 2010
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Monday, October 11, 2010