berkeley center for new media presentation
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JOIN AN ONGOING DIALOGUE ON THESE AND RELATED QUESTIONS. . .
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Teaching, research, and human experiencein todays technology-driven worldContemporary new media from Wi-fi to Wii to Wikipedia shape our
relationships with world events and with each other. New media can
transform how we perceive, learn, communicate, and experience
our daily lives.What is new is accelerating rapidly with emerging
technologies, yet these developments remain deeply rooted in powerful
aesthetic, cultural, and political forces.
Our mission is to critically analyze and help shape
developments in new media by facilitating research withunorthodox ideas, designs, artworks, and experiments.PROFESSOR KEN GOLDBERG
DIRECTOR, BERKELEY CENTER FOR NEW MEDIA
At the Berkeley Center for New Media, scholars and studentsexplore the powerful effect of new media on culture and thinkrigorously about how new media will continue to change ourlives and perceptions.
CHANCELLOR ROBERT J. BIRGENEAU
The Berkeley Center for New Media is a magnet for rigorous scholars
wh o c ha ll en ge c onve nt io na l th in king. Extre mely cr ea ti ve st ude nts f rom
around the world join forces at BCNM: engineers who appreciate
the values of cultural history and humanists who embrace the
complexities of technology.
THE BERKELEY CENTER FOR NEW MEDIA
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BCNM is among the most
cross-disciplinary new
initiatives on campus. The
Center itself is a medium
between people and ideas.
It serves as a focal point for
unconventional historical
and contemporary thinking
from a diverse community
of over 110 affiliated faculty,
advisers, and scholars from
more than 30 UC Berkeley
departments, including
architecture, philosophy,
film studies, art history,
and performance studies,
as well as the Schools of
Information, Journalism,
and Law, the College
of Engineering, and the
Berkeley Art Museum.
Exploring the intersection ofinnovation and communicationThe Center depends on private support in order to expand its pathbreaking
research and multidisciplinary initiatives. Its dynamic learning and research
environment exposes students to a multitude of experiences and points of
view, and is gaining worldwide recognition as a model of research
and educationin new media. By supporting the Center, you keep Berkeley
at the forefront of research and teaching about emerging developments in
new media. The Berkeley Center for New Media catalyzes research and
educates future leaders.
David Byrne I PowerPointBCNM Lecture
Were thrilled to support UC Berkeley at a time whenunprecedented wealth is being lavished upon privateinstitutions. Berkeleys academic excellence and history ofchallenging convention mean a lot to us at craigslist, and werely upon technological innovations from the UC Berkeleycommunity every day.
J IM BUCKMASTER, CEO, CRAIGSLIST.ORG
THE BERKELEY CENTER FOR NEW MEDIA
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The Centers researchers seek to
understand what is new about each
new medium from cross-disciplinary
and global perspectives that emphasize
humanities and the public interest.
Defining and redefiningthe lens of discoveryIn the world of mass communications, the newspaper is a medium.
In fine art, oil paint is a medium. A broad range of tools that act as a
lens between the observer and the object conveying meaning in
the process can be viewed as media. Along those lines, the new
media of today use emerging technology to forgeinnovative
means of expression. Students and faculty at the Berkeley Center
for New Media are at the forefront of new ways in which cutting-
edge technology shapes our communication and our perceptions.
THE BERKELEY CENTER FOR NEW MEDIA
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Statistical Analysis of
Online News
Using Participatory Media
and Public Voice to EncourageCivic Engagement
Open Source Toolkit for Teaching
Social Media Literacy
The Role of Sound in
Creating a Sense of Place
Virtual Embodiment and
Myths of Meaning in Second Life
Unblinking: New Perspectives on
Visual Privacy in the 21st
Century
To learn more about these
projects, visit bcnm.berkeley.edu.
Research projects atthe Center include:
DONATION DASHBOARD
The Donation Dashboard project uses a collaborative-
f iltering algorithm to suggest a personalized array of
giving opportunities. The process is simple: After a
visitor rates a small set of nonprofits, the system uses
statistical patterns to compute a customized portfolio
of recommendations scaled to suit the visi tors
preferences and available funds.
Expanding definitionsNew media include digital technologies but also includes a broad range
of innovations that facilitate perception and communication.
New conceptual models, for example, can be considered media
psychoanalytic theory and the theory of relativity are intellectual
frameworks for interpreting phenomena, serving as lenses through
which we consider texts, data, and events.
But lenses can transmit as well as distort. Thats why the Center
aims to highlight and critically examine both the opportunities and
the risks associated with new media, and to consider how they can
constructively benefit education, political engagement, privacy, and
the aestheti c experience.
BLACK CLOUD
Funded in part by a grant from the MacArthur Foundation, art practice
associate professor Greg Niemeyer and his team are investigating
game-based learning with Black Cloud, a digital lea rning curriculum
organized around an alternate reali ty game in which students develop
an understanding of the emission landscape in their neighborhood.
THE BERKELEY CENTER FOR NEW MEDIA
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RESPECTFUL CAMERAS
Motivated by security concerns, todays digital v ideo
cameras provide unprecedented ability to zoom i n and
capture high-resolution video images within a wide f ield
of view. Such cameras, however, raise significant privacy
concerns. The Respectful Cameras project provides
visual privacy by hiding an i ndividuals identity while
allowing observation of their actions.Adding to the Centers
teaching resourcesIncorporating faculty from 30 campus departments, the Berkeley
Center for New Media has a wide reach on campus yet it is only
now getting a true home of its own. The Center is building its
Commons for Teaching and Presentation in Moffitt Library, next to
the Free Speech Movement Caf. Additionally, the Center will soon
have a research lab in the campuss Center for Information Technology
Research in the Interest of Society (CITRIS) building, scheduled for
completion in 2009.
GAME-BASED LANGUAGE LEARNING
ON CELL PHONES
Professor John Cannys MILLEE (Mobile a nd
Immersive Learning for Literac y in Emerging
Economies) project involves the development
of learning games for cell phones, the PCs of
the developing world. The games engage children
through rich narratives that teach language
naturally and address one of the toughest
challenges in developing countries.
THE BERKELEY CENTER FOR NEW MEDIA
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Supporting new mediafaculty and studentsPrivate giving plays a vital role in providing the Center with
much needed resources. Student fellowships, research grants,
symposia, and support for new facilities and labs are among
our chief needs. Generous benefactors of the Center
include craigslist, which established the Centers first
endowed faculty chair with a donation of $1.6 million. The
craigslist gift, supporting research, symposia, and lectures, is
being matched with $1.5 million from the William and Flora
Hewlett Foundation for a total of $3.1 million for the Center.
Other gifts include the Peter Lyman Graduate Fellowship
in New Media, which supports the living and educational
expenses of Ph.D. students pursuing cross-disciplinary
research involving new media, children, and K-12 education.
These exciting gifts are laying the groundwork for building
private support of the Center. By expanding teaching
resources and greatly enhancing research efforts in
new media studies, donors can make a real difference for
the Center.
THE BERKELEY CENTER FOR NEW MEDIA
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Learn more about theBerkeley Center for New Mediaonline at bcnm.berkeley.edu.
V6585A
THE BERKELEY CENTER FOR NEW MEDIA
Investing in creativityand innovationYou can be a part of UC Berkeleys continued
preeminence in new media studies by making a
gift to the Berkeley Center for New Media. With
your support, the Centers students and faculty can
continue to evaluate the complexities and advance
the frontiers of emerging technologies.
Existing opportunities for supporting the Centers
groundbreaking work include the following:
Naming Endowment for the Center
Graduate Fellowships
Research Grants
BCNM Commons
BCNM Research Lab
Please consider making a gift today.
For more information, please contact:
Professor Ken Goldberg
Berkeley Center for New Media
University of California, Berkeley
4189 Etcheverry Hall
Berkeley, CA 94720
510.643.9565
Make checks payab le to UC Berkeley Foundat ion . You may
also make a g i f t on l ine at g ivetocal .berkeley .edu .
cred it s : Image on page1 by Luther Thie .
Sculpture in BCNM commons by Phi l ip Krohn.
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u n i v e r s i t y o f c a l i f o r n i a , b e r k e l e y