Craig BissonMSU New Media Drivers License, Spring 2011

Social Media Campaign

2004: Facebook Created2005: 5.5 Million Users2006: 12 Million Users2007: 50 Million Users2008: 100 Million Users2009: 350 Million Users2010: 400 Million Users

Filling In The Social MediaBlanks

Social Media

Connectivity

Face to Face Chat

“The Life Feed”

Share Life

Search Engine Optimization

Your customers are looking for YOU

Sam Checks In

Sam Earns Points

Shops Promote

Sam Shops

Friends Notified

# joined in Regions

# Ad Clicks

Google Alerts

Twitter Mentions

# Fans/Likes

Timeline and Budget$1,500,000

SEO and Viral Marketing/Global

Promotions Campaign

Re-design of Mobile App and Advertising

on website

Check-in Feature and “Life Feed”

1 – 3rd Quarter: 60%

3rd Quarter: 20%

4th Quarter: 20%