ncrp presentation
TRANSCRIPT
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RESIDENTIAL LOCATION OF MILLENNIALS
A Calgary Case Study
Trina BurgessUniversity of Lethbridge Master’s Student
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Who are the Millennials?
■Born between 1980 and 2000■Aged 15 to 35 years old in 2015■27 % of the Canadian population
(Statistics Canada, 2011 Census)
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Millennials are different than previous generations■Getting married later■Having children later or not at all■Smaller household sizes■Fewer drive cars■Higher concentrations in downtowns and high-
density housing
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Millennial Housing Demand■Changing residential ecology of cities■Increase in segregation based on age
– “Youthification” of certain cities and certain areas of the city (polycentrism)
■Development of amenities in downtown cores– Lead to increase in high-density residential
suites■Not all young adults live downtown
– Many dispersed throughout the city or concentrated in the suburbs
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Location Quotients for 25-29 year olds in Calgary census tracts in 2011. Statistics Canada Census, 2011
25-29 year olds in 2011(# of Census Tracts in Range)
>=2.00 (7)1.50 to 1.99 (19)1.00 to 1.49 (67)0.50 to 0.99 (123)0.00 to 0.49 (32)
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LQ for 25-29 year olds
1981
25-29 year olds in 2011(# of Census Tracts in Range)
>=2.00 (7)1.50 to 1.99 (19)1.00 to 1.49 (67)0.50 to 0.99 (123)0.00 to 0.49 (32)
25-29 year olds(# of Census Tracts in Range)
1.5 to 2 (10)1 to 1.5 (43)0.5 to 1 (50)0 to 0.5 (12)
2011
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Research Question
■Why are Millennials deciding to live downtown, or close to it as opposed to in the suburbs?– What factors do Millennials aged 25-35
state as being important in deciding where to live?
■What are the future residential intentions of this group of young adults?
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Domains of Influence on Millennial Residential Location
Millennial Residential Location
Other
Neighborhood attributes
Social Network
Family-based considerations
Personal Security
MobilityLifestyle
Employment-related considerations
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Research Method■Qualitative interviews
– Open-ended questions– Semi-structured interview– Inductive, exploratory
■To determine important attributes and reasons– Why young adults choose to live where
they live– Housing attributes, neighborhood
attributes
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■Explanatory understanding of housing choices and locational preferences of Millennials in Calgary
■Inform ongoing development and planning objectives
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Millennial Residential Location
Housing Attributes
Neighborhood attributes
Social Atrributes
Family-based considerations
Psychological benefits
Transportation attributes
Lifestyle
Employment-based considerations
Themes emerging from qualitative analysis
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Neighbourhood attributes
■Amenities– Green space– Shopping
■Location■Trees■Nightlife
■Quiet■Safety■Community
maintenance■Housing stock –
aesthetics and appearance
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Housing attributes
■Apartment and condo living■Interior housing attributes■External housing attributes
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Transportation attributes
■Active transportation■Public transportation■Car sharing
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Social attributes of the neighbourhood■ Families and Children■ Proximity to family and friends■ Places to meet people and meet up with people■ Friendly neighbours■ Community engagement■ High density living■ Social diversity
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Psychological benefits
■Happiness■Pride of ownership■Neighbourhood reputation
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Differences between areas
■ Core– Condo living– Car sharing– Sport and concert
facilities– Cycle tracks– Limited space– Lots of people– Homeless people– History– No car
■ Area surrounding the core– Quiet
■ Suburbs– More families and
children– Lakes
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#1Location
#2Walkabili
ty
#3Quiet
Less time commuting = more time for other things
Sleep
Feel Healthier
Wendy, young professional, lives in city core
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#1Location
#2Vibrant
Community
#3Amenitie
s
Ease of access to things
Less time to get things, also variety in choicesHappier
peopleBeth, university student, lives in city core, doesn’t have driver’s license
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#1Proximity to
grocery stores, etc.
#2Proximity to transportati
on
#3Communit
y feel
General well being
Belonging, connectedness
Less time travelling Steve, married with 1 child, lives
in city core.
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#1Proximity to
amenities and work
#2Wide
variety of activities
#3Modern
look
Frees up time for enjoyable things
Vanity
If there is more to do we will do more
Shawn, young professional, lives in area surrounding city core.
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#1Good School
System
#2Lots of
recreation space
#3Price
Good education for kids
Want to do other things
Active family
Jessica, stay at home mom, suburbs
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Unique Community
Backyard Affordable
Pleasing Aesthetics
Single budgetDo
g
Joanne, single young professional with a dog, lives in suburbs
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Observations
■Location is important to most people– People have different standards for
why location is important to them– Downtowners want walkability/bike-
ability– Suburbanites are willing to drive
■Diversity in top priorities
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Observations
■Most people want to stay close to where they currently live– Downtowners want to stay central– Suburbanites want to stay in suburbs
■Change in family status would change housing choice more than neighborhood choice– People might need bigger homes in same/
similar area
