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The Social Media Movement

Post on 10-May-2015

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  • 1.The Social Media Movement

2. Agenda

  • What is Social Media?
  • How to use Social Media
  • What are the Social Norms?
  • Capitalizing on Social Media
  • Protecting your brand
  • Elements of Social Media Policy

3. What IS Social Media? 4. Social Media is NOT 5. Social Media is NOT 6. Social Media IS about using technology to connect people 7. There is NOpowerofSocial Media 8. There IS powerinRelationships 9. There IS powerin Shared Experience 10. There IS powerinBelonging 11. There IS powerinBusiness Relationships 12. There IS powerinPolitical Relationships 13. There ISpowerinNumbers 14. Social Media can help youbuild stronger relationshipswith more people 15. Using Social Media 16. Step 1: Start with a Purpose

  • Who are you going to connect to?
  • What information are you looking for?
  • What information can you provide?

17. Blogging 18. Blogging

  • Branding
  • Better Search Engine Results
  • Digital Center of Influence
  • Big Time Commitment
  • Better Long-Term Results

19. LinkedIn 20. LinkedIn

  • Professional resource
  • Touch your contacts via updates
  • Start Discussions
  • Get Introduced via Your Network
  • Job searches / recruitment
  • Low Time Commitment

21. Facebook 22. Facebook 23. Facebook

  • In Clients Data Stream
  • More Intimate Relationship
  • Better Conversation / Engagement
  • Easier to Target
  • Pictures / Events / News
  • Closed Network

24. Twitter 25. Twitter 26. Twitter

  • Fast
  • Low Time Commitment
  • Participate in Conversations
  • Generate Warm Leads
  • Broadcast Messages
  • Open Source

27. What are the Social Norms? 28. # 1 Listen 29. # 2 Participate in the Conversation 30. # 3 Provide Valuable & Relevant Information 31. #4 Be Yourself 32. Capitalizing on Social Media 33. Social Media Should:

    • Increase Revenues
    • Decrease Costs
    • Increase Brand Value
    • Or why would you do it?

34. Are companies making money? 35. Increase Revenue

  • Introductions
  • Warm Prospects
  • Increased Sales Leads
  • Direct Sales
  • In-bound Marketing

36. Decrease Costs

  • Supplement Existing Marketing
  • Free Polls / Surveys
  • Test Market Product or Service
  • Reduce Travel with Skype
  • Training Manuals Wiki

37. Increase Brand Value 38. Just FYI Social Media is onlyone tool in your Marketing Mix 39. Protecting your brand 40. Search Google 41. Set Up a Google Alert 42. Set Up a Google Alert 43. Create aSocial Media Policy for Your Company 44. Things to consider

  • Who owns the account?
  • Who will you follow?
  • Dont curse, spread hate, or otherwise attack people.
  • Nothing is private anymore.
  • Employee safety.
  • DO NOT friend your employees.
  • Culture NOT Rules.

45. Thank you!

  • Cyndee Woolley
  • (239)571-3174
  • [email_address]
  • www.LinkedIn.com/in/CyndeeWoolley
  • www.facebook.com/CyndeeWoolley
  • http://Twitter.com/cmwooll