dru monti presentation
DESCRIPTION
2009 FSEP ConferenceTRANSCRIPT
2006 Planning and Visioning
Mission:
The Michigan Farmers Market Association advances farmers markets to create a thriving marketplace for local food and farm products.
Vision: The Michigan Farmers Market Association places farmers markets at the forefront of the local food movement and works to ensure all residents have access to healthy, locally grown food and that Michigan farmers markets receive policy support.
MembershipFarmers Markets
First year markets $75
9 or fewer vendors $75
10-25 vendors $150
26-75 vendors $250
76 or more vendor $350
Farmers and
Vendors $50
Friends of MIFMA
Organization or Business $100
Individual or Household $30
MIFMA Membership
0
10
20
30
40
50
60
70
80
Membership Category
Num
ber o
f Mem
bers
Farmers Markets Farmers/Vendors Friends
Membership Benefits
MaryBeth Iaconelli of Farmington Hills shows off her beautiful basket of farmers market goodies. Photo taken by Scott Stevenson.
• Available for farmers/vendors and farmers markets • Special group rate limited to members • $1 million in general and product liability coverage • Available from April 1 through March 31 • Provided by Advanced Insurance Markets• Underwritten by Westfield Insurance
Liability Insurance
10% Discount on Purchases
Discounted SBAM Membership
Reduced Rates on Educational Programming and Events
Annual Market Manager Boot Camps March 2008 and 2009
Project FRESH Regional Workshops
Rapid Market Assessments
RMAs
Organized and Conducted by MIFMA and MSU
2009 –
10
2008-
6
2007 –
14
2005 –
4, MSU
1. Attendance CountsCounting shoppers who enter the market during a 10-minute period
•
Identify entrances and boundaries
•
Only count adults
•
Only count entering
shoppers
•
Count every hour from --:25 to --:35
•
Multiply 10-minute totals by 6 for hourly estimate
•
Sum hourly estimates for estimate of total market attendance
2. Dot Surveys• Attracts a large number of consumers
• Self-service research approach
•
Responses are indicated using colorful, stickers
•
Allows consumers to see how others have responded
• Limited number of questions
•
By replacing posters throughout the day, we can analyze the data by time period
3. Constructive Comments/Observations A Complete RMA
Three worksheets:
1. Site Physical Characteristics
2.
Vendor and Products
3.
Market Atmosphere
Reso
urce
s Ava
ilable
Onl
ine:
ww
w.fa
rmer
smar
kets
.msu
.edu
Accepting SNAP Benefits at Farmers Markets
Training SessionsThursday, February 26th in Detroit, MIWednesday, March 4th in Gaylord, MITuesday, March 10th
in Lansing, MI
Thursday, March 19th
in Grand Rapids, MI
Michigan Farmers Markets Food Assistance Partnership
The Michigan Farmers Markets Food Assistance Partnership provides networking opportunities, shares resources, and facilitates collaboration for individuals and organizations working to increase low income consumers' access to healthy, locally-
produced foods through farmers markets. We strive to bring all five "food groups" to our
community
FEAST.
FeedEmpowerAccessShareTeach
Accepting SNAP Benefits at Michigan Farmers Markets
0
50
100
150
200
250
1 2 3 4
Year
Num
ber o
f Mar
kets Number of Farmers
Market in Michigan
Number of FarmersMarket Accepting SNAPBenefits
2006 2007 2008 2009
6
32 32
Green Street Fair, May 2008 and 2009
Select Michigan Farmers Markets
July 23 August 20 September 17
Culinary Adventure
Monthly e-newsletters and listserv
MIFMA CommitteesMarketing and Outreach Committee
This committee is charged with generating greater awareness of MIFMA, developing MIFMA materials, recruiting new members, and continuing community outreach.
Professional Development Committee This committee is charged with developing, providing and evaluating
professional development opportunities for current and future MIFMA members including organizing conferences, field days, workshops and other types of training events.
Contact Information
172D Natural Resources
East Lansing, MI 48824
517.432.3381
Fax: 517.353.7961
www.farmersmarkets.msu.edu