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8/14/2019 media power pointtt

1/12

GGRRAACCEE FFLLAAVVIINN

MEDIAMUSIC MAGAZINE

EVALUATION


2/12

FFoouunnddaattiioonn PPoorrttffoolliioo EEvvaalluuaattiioonn

With my front cover, contents page and article finished, I am going to evaluate

each, taking the following into consideration:

Forms and conventions

Representation

institutions

Audience

Addressing the audience

Technologies Overall outlook


3/12

FFoorrmmss aanndd CCoonnvveennttiioonnssFront Cover

Before creating my magazine cover, I studied other professional covers to

gather an idea of how to present my front cover.Title: I spent a large amount of time researching

various different fonts for the title. I felt it was

important that the title stood out represented the

audience I wished to attract. My title is in a fixedlocation and demonstrates an edgy and

underground feel whilst the colour is vibrant and

fresh. The title has been placed at the top left

corner which follows the conventions of most

magazines and will be used as the magazines

brand identity as it is a recognisable element of

the cover.

Image: I deliberately used a very simple image

of a great friend of mine. The image is not

meant to represent an artist or any particular

famous person, but the audience and how the

audience reacts to the music displayed in

MAISON. I have also deliberately used black

and white to add a minimalist approach to the

graphology of the page. I find I have not

followed typical media conventions within this

choice. You can only see half of the image as

the other half bleeds off the side of the page.

This has been used to make a bold statement,

again, representing the music.

Column inch: The column inch follows normal

magazine conventions. In terms of graphology,

the layout of the column inch is divided by

pictures connected to their captions.

Font: The font for the column inch follows a regular

colour scheme. These colours contrast well

demonstrating again, a fresh vibe whilst the style of

the font consistently remains the same.

Hooks: I have used various hooks to draw in the

buyers attention. For example, the heading

prizes informs the reader of what more they

can get out of the magazine.


4/12

FFoorrmmss aanndd CCoonnvveennttiioonnssContents Page

After studying contents pages as I did with the front cover, I was able to

produce a contents page which followed a professional layout.

Image: I have used the same image of my friend

as on the front cover, however I have reversed it so

it appears on the opposite side and faded it so I

can place text and images over the top without the

layout becoming too busy.

Title: the title used the same font as the front

cover to follow a theme. Like the picture, the

contents title has been placed on the opposite

side. This will remain a fixed location.

The font is regular and I have used 3 simple

colours of pink, grey and black. These colours

contrast and again, represent and attract my

target audience.

I have used a mixture of contents text and

pictures followed by contents captions. I have

used the theme of Polaroid photographs to

show the pictures in a unique and original way.

This theme resembles a reminiscent and good

times feel. The photographs also stand out andthe presentation is interesting and eye catching.

I have deliberately used a variety of close up

shots, long shots, black and white photographs

and logos. To create variety and contrast,

visually and literally.

I have placed the editorial in the bottom right

corner. this will become a fixed location. The font is

a lot smaller allowing more to be said. I have

included my signature at the bottom conforming to

normal magazine editorial conventions and adding

effect.


5/12

FFoorrmmss aanndd CCoonnvveennttiioonnssArticle

Above the fold: on the first page of myarticle I have included the article title and

the main picture above the fold. This I

have done to include an organised layout

making the most attractive parts of the

article what the reader will see and read

first as when reading an article, and

reader will start at the top right part first.

Hook: the hook here has been

written at the beginning of the

article, copying conventions of

other articles I have looked at

and revised. The hook consists

of an intriguing sentence

instantly making the reader think

and want to know more. The

hook has been presented in the

same font used as the rest ofthe article, but appears larger

and bolder. This separates it

from the rest of the article and

allows the reader to notice it

immediately.

Within the article, I have included callouts. The callouts are

there for a reader who wishes to skim read the article before

deciding whether to read the rest of it. The callouts I havechosen to use demonstrate the more interesting and well

written parts of the article. The callouts have been presented

in a garish pink colour. This adds visually appealing

elements to the article and encourages the reader to read

the callouts first to gather a feel of what the article will

include.Font: the font is standard, times new

roman which I feel is accessible to

read and allows the page to not

become to overwhelming and busy.

For the title, I have used the same

font as I have for the front cover and

magazine, this make the article look

appealing to the reader and follow a

pattern of using the same font. The

colours I have used are simply to

conform to the already established

colour scheme.

I have included a picture

of a cross which bleeds ofthe bottom of the page.

This I have used to

represent justice. The

image bleeds of the page

to emphasise how

powerful justice are, they

cannot actually fit on the

page!

Other elements of the page include information and pictures on other articles, the articles arent connected

with Justice directly but readers interested in Justice are likely to be interested in the articles shown.


6/12

RReepprreesseennttaattiioonn ooffSocSociiaall GGrroouuppss

To attract a specific audience, there must be elements of my magazine whichdeliberately represent a certain social group.

Colour!The colours I have used have played an important role.

I have considered genre.

Firstly, the genre of my magazine is electro house, dance. The music is generally lively, energetic and listened to at wild parties or raves. This is far fromsomething I would associate with as being dull therefore I am choosing bright, energetic and garish colours to dominate.

I have chosen colours which clash in a good way and form contrasts. I feel this represents the music through the way electro often merges different genres of

music together, but also, the audience and the freedom of its audience. All different people, who contrast listen to music, but when coming together, the

experience becomes enlightened.

Pictures!Pictures are a really important way of representing a certain social group.My pictures are supposed to represent famous people and therefore, people can realate and share the same tastes. I have pictures of competitions to do

with clothes, this represents certain style groups.

Font!The font of the titles represent the edginess and less mainstream element of electro music. It allows people to remember a place they might go to listen toelectro or the way people dress when watching electro.


7/12

DDiissttrriibbuuttiioonnLarge magazine companies have to think about how they will

distribute magazine there product.

The magazine could be produced by publishers such as Bauer media

group, publishers ofQ magazine, orICP media, who produces NME.

My magazine will not be a global success, therefore it will be distributed

nationally.

Other European countries, particularly France and Belgium will most likelylearn of and love MAISON as types of electro music originated from these

countries.

(hence why I chose the name MAISON as it means house in France

Electro house.

My magazine will be advertised in other magazines such as previouselectro magazines, but also magazines such as NME orQ where the genre

these magazines are into attract audiences which could easily be into

electro as well.

The magazine could produce spin off products such as CDs, downloads,

events held and organized by the magazine institution, and t-shirts, so

people can become recognised as fans of electro or MAISON.


8/12

AAuuddiieenncceeKnowing who a magazines audience are is perhaps the most important thing.

Without an audience, a magazine fails.Anyone can listen to electro. But its who you are when you listen to it. Created in the 1970s, electro is still quite a new genre of

music. Many if not most dedicated electro fans are between the ages of16 late twenties. However, many older adults where

there when electro was in its prime, having just been established. It was the reason for partying and a lot of those adults want to

relive those days 40 years on.

Electro is about feeling young, enjoying the music and having a good time and I try to represent this in the magazine.

MAISONs audience are music lovers, they like having a brilliant time and enjoy the individual and merging together of techno

beats and sounds.

Creating electro can be done just as easily in the home as it can be in a studio. Many of MAISONs fans dont just listen and dance

to electro, they create their own too. And it is important for them to keep up with what is new and old to create something original.

My general audience feedback on completing my magazine was positive. People liked the colours used and the article. The fashion

and style elements attracted other people to my magazine and people were interested in the competitions.


9/12

AAuuddiieennccee FFeeeeddbbaacckk

My general audience feedback on completing my magazine was positive.People liked the colours used and the articles. The fashion and styleelements attracted other people to my magazine and people were interestedin the competitions.

As this is the first edition of my magazine its really important I get it right sopeople will buy my magazine again.

I needed to have a variety of things in my contents so a large audience of allinterests could be entertained.

The pictures were liked and approved of and they suited the articles.

Other people were interested in the events listed, electro music makes anamazing social life as well as good listening in your own home.

People liked the fact that there was a magazine purely dedicated to electro asother magazines included genres people werent interested in.


10/12

AAttttrraaccttiinngg tthhee aauuddiieenncceeTo attract my intended audience, I have thought about the following:

Colours

Taglines

Column inch and other front page information

Pictures

Tag lines

People prefer to skim

read an article or the

magazines main featuresbefore diving into detailed

reading. With the right

phrasing and words,

people can instantly like

the article or what is to

follow in the magazine

without reading it.

Taglines on the front

page are really important

and use ofpersuasive

language, or facts that

you know people will

like, are vital, often.,

people wont read

something if their initial

impression is not a good

one.

Colour:

The colours represent

the new and fresh genre

of electro and the freshage and sense of living

people desire when

listening to electro. It is

important to represent

vibrant colours as this

could be a reminiscent

indication of electro

posters, theme colours

at electro parties or it

could resemble electro

fashion throughout time.

Front cover

Judge a book by its

cover.

The front page is really

important as it gives

away the initial

impression of what is

inside. The column inch

includes a variety of

information that attracts

lots of people for different

reasons.

Some audiences areinterested by the main

articles involving electro

celebrities. Information

on events attracts

audiences interested in

the lifestyle. Competition

details attract audiences

that see a chance to win

something.

Pictures

Pictures area visual way

of attracting an audience.

With the right picturespresented in the right

way, audiences are

attracted to then take

things further and read

the article linked to the

picture.

Other audiences find it

hard to visualise what a

text is saying and a

magazine is notsupposed to be a

difficult read. Pictures

set the mood and

develop peoples insight

into what is being said.


11/12

TTeecchhnnoollooggiieessDuring the process of creating my magazine, I was introduced to computer programs

such as Photoshop, Publisher, Paint and Blogger.

I had used Photoshop before the task but not in so much detail. I found Photoshop

tricky at first and after a lot of practice I roughly got the hang of it.

Tools such as the magnetic lasso, the brightness/contrast settings, and thecropping tools enabled me to achieve the look I wanted.

I used Paint a lot to alter colours of texts and crop images then copy and past them. I

found paint easy to use and a successful way of completing something simply but

effectively.

Whilst writing the double spread article I was introduced to Publisher, a program

which has readily set up structures and guidelines for articles. I found using publisher

similar to Microsoft word, and therefore I was comfortable in using it.

Bloggerwas a completely new experience to me. I liked the lay out and found it

accessible to either write on my Blog or look up previous work I had done in an

organised structured way. I enjoyed the element of being able to personalise myBlog.


12/12

IImmpprroovveemmeennttssThe first magazine cover I created was not very

commendable at all. I found Photoshop hard to get used to

and there was barely anything which followed any mediaconventions.

The second time I used Photoshop I was a little more

accustomed to the way it worked and I tried a lot harder to

make my magazine cover visually attractive.

Throughout the process of making the final magazine cover,

article an contents page, I made several changes andimprovements. Mostly visual improvements instead of text

improvements. This included things such as the font size,

colour and design. Also, adjustments were made as to

where and how I placed things on the page. For example,

the picture of friend on the front cover appeared in the

same position in the contents page. I thought by reversing

the image so it appeared on the opposite side would makemore of a statement to I adjusted the positioning of

everything on the contents page.

I also made adjustments to the colour and brightness of this

photo. My removing the colour, the photo became ironically

more powerful and dominating as it caught people eye.

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