CORPORATE COMMUNICATION

MASTER IN

Communication + Management + Digital Strategies

Contents:

The Program at a Glance

About IE

Quick Facts about the MCC

Program Structure and Courses

Final Consulting Project

10 Reasons to Join the MCC

Why Study Corporate Communication at IE?

Class Profile

Career Opportunities

IE Teaching Methodology and Class Experience

IE Services for our MCC Students

Why Madrid?

Admissions Process

Faculty

A Word from the Dean and the Academic Director

Offices

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Communication + Management + Digital Strategies

MASTER IN

CORPORATE COMMUNICATION

THE PROGRAMProvides the latest skills in communication with a strategic, managerial and an analytical approach. Once you complete the program, you can achieve managerial positions in branding, marketing communications, reputation management, advertising management, public affairs, stakeholder management, internal and external communication.

QUICK FACTSIntake October

Language English

Format Full time

DuratIon 10 months

muLtIpLe backgrounDsBusiness, marketing, arts & humanities, design, and others

InternatIonaL backgrounD90% of students at IE are international

proFessIonaL experIencefrom 0 to 6 years of working experience

Key AreasInternal and

External Communication

Crisis and Reputation

Management

Public Relations and Media Relations

Corporate Social Responsability

Branding and Corporate Identity

Social Media and Digital Marketing

Marketing Communications

CAREER OPPORTUNITIES

91% of the class found a job within the first 3 months after graduation. 48% of the alumni

are working in Communications 43% are working

in Marketing & Sales 10% are working

in Consulting.

global reputation manager

CoMMuniCation Managerbrand manager

Crisis ManagerPublic Relations Manageronline marketing Director

Corporate Social Responsibility Manager

Digital media strategist

Marketing Manager

Results obtained with the 2013 survey done with the MCC students)

THE PROGRAM AT A GLANCE: MODULES & COURSES

BUSINESS AND MANAGEMENT

• Strategy

• Entrepreneurship

• StrategicMarketingandPlanning

• EthicsandCorporateGovernance

• Coaching

• TeamManagement

GLOBAL DIGITAL STRATEGIES

• DigitalMarketingandAdvertisingManagement

• SocialMediaandCommunityManagement

• CommunicationManagement,MediaandGlobalization

BUSINESS ANALYTICS AND RESEARCH METHODS

• ResearchMethodsinCommunication

• InternetMetrics and E-audience Measurement

• DigitalCommunication and New Business Models

• MeasuringIntangiblesandKPI’s

STRATEGIC COMMUNICATION

• Issues,CrisisandStakeholderManagement

• ReputationManagementandExternal Communications

• BrandingandCorporateIdentity

• InternalCommunicationsandChange Management

• CommunicationManagementandConsulting

• CorporateSocialResponsability

• StrategicSponsorshipandPartnerships Management

• Non-MarketStrategiesandPublicAffairs

• MediaRelationsandMediaTraining

• PublicSpeakingandCommunicationAbilities

• VisualStorytelling

• EventsManagement

• VisualCommunicationWorkshop

• DesignThinking

FINAL CONSULTING PROJECTYou will develop a final consulting project for a real company, applying the skills that you learned throughout the program.

NetworkinginProfessionalCareer•Teamwork•PersonalBrandingandEmployability

PERSONAL AND CAREER DEVELOPMENT WORKSHOPS:

THE PROGRAM AT A GLANCE: MODULES & COURSES

•4 sessions a day.

•1 hour session of group work per day.

•YouwillhavetheoptiontoparticipateintheIe Venture Lab.

•EachdayyouwillbeabletojoinafterclassestheactivitiesorganizedbyanyofIe clubs.

Ie maDrID on-campus tYpIcaL Week

MAY JUN JULOCT NOV DEC JAN FEB MAR APR

CAREER AND PERSONAL DEVELOPMENT

FINAL CONSULTING

PROJECT

Bre

ak

term 1 term 2 term 3B

reak

STRATEGIC COMMUNICATION

BUSINESS ANALYTICS AND RESEARCH METHODS

BUSINESS AND MANAGEMENT

GLOBAL DIGITAL STRATEGIES

admissions.communication@ ie .edu • lucia.malmierca@ ie .edu • ie.edu/mcc

please note: Theinformationcontainedinthisbrochureissubjecttochange.IEreservestherighttomodifyprogramcontent,regulationsandpolicieswhen deemed appropriate and in the best interest of the IE community. Please contact the program management team should you have any queries.

TheprogramallowedmetodeepenandexpandmyknowledgeintheBrandManagementfieldthroughitscomprehensive and hands-on learning methods.

saskia kristina schupp, GermanyMCCalumni(intake2011-2012).BrandManager,LEGO-ConsumerGoods,Toys

/ 7

About IE

MASTER IN

90 nationalitiesare represented on campus.

50,000 Alumnihold positions of responsibility in over 100 countries.

More than 200studentandalumniorganizationsandclubs.

focused on academic excellence.Since 1973

International Careers Fair held annuallywiththeparticipationofmorethan100multinationalorganizations.

29international offices around the globe.

More than 30graduate programs.

28% of whom are women.More than 500 professors

Recognition:IE is a top-ranked school, according to prestiged international rankings:

5th european business school

byFinancialTimes,2015

#1 Worldwide online mba programs

byFinancialTimes,2015

Ie university is ranked no.1 in spain

No. 4 in Europe and 14 worldwide by global university rankings by Youth Incorporated

/ 9

“Studying for the Master in Corporate Communication has been one of the most unique educational experiences I have ever had. Starting with the rich and intense curriculum designed for the program; followed by the instructors who were experts in their fields; straight to the impressive talents in my class; I was able to unlock so many potentials that I did not even know that I had. Furthermore, the practical and entrepreneurial strategy used at IE helped me see myself as a ready-to-go brand, with unique benefits for the world of business.”

Juliet Essien, Alumni MCCCommunication Specialist,

international air transport association

nigeria

Passion is often what separates the conventional from the extraordinary.

AttheMasterinCorporateCommunicationwearelookingforpeoplewhose

vocation is Communication + Management + Digital Strategies.

MASTER IN

Type: Master Degree

Intake: October

Oct

Format: Full-time

Language: English

English

Duration: 10 months

Quick Facts

/ 11

“The MCC experience provided me with managerial skills and deepened my Corporate Communication competencies.”

Antoniya Kamenova, Alumni MCCCorporate Communications Manager,

eCM technologies

netherlands

Program Structure and Courses

MASTER IN

Final Consulting Project

Personal and Career Development

MODULES

global Digital Strategies

Business and Management

Strategic Communication

Business analytics and research Methods

This 10-month program is divided into three terms, each addressing the

key areas of knowledge and skills required for professionals to achieve

successinthecorporatecommunicationfield.TheMasterinCorporate

Communication also includes a career and personal development module,

which prepares young professionals to build their future career.

A Full Time Program

/ 13

Strategic CommunicationManaging communication entails managing corporate gaps of various kinds, for

example, the gap between the internal and external corporate context, the gap

between communications (promises) and corporate behaviors (reality), and the

gapbetweencreatingvalueforbusinessandvalueforsociety.Thecomplexity

ofmanagingcommunicationincreasesifonerealizesthatitalsoentailsman-

aging paradoxical situations, for example, to build a unique and coherent image

and identity for the corporation while fulfilling plural and multiple stakeholder

expectations, or to influence consumers through advertising while engaging

in co-creation with them. Courses in this knowledge area give participants an

overviewofspecializedcorporatecommunicationformanagingthemultiple

corporate gaps and paradoxes.

Business and ManagementCommunication professionals in the past used to support a strategy that was

alreadydecidedandimplemented.Traininginbasicmanagementtopicswasnot

essential, as communication professionals were responsible mainly for imple-

mentingadvertisingcampaignsandmanagemediarelations.Thelandscape

of corporate communication has changed. Corporate communication profes-

sionalsareveryoftencrucialtoavoidacrisisorreputationalrisks.Thus,they

are more often involved in basic management processes and policies. Courses

in the “managerial” area train participants in the basic management topics that

arerelevanttomanagecommunicationsintoday’scorporations.Sincethese

topicsaretypicallytaughtinMBAs,thiscourseisofferedincollaborationwith

IE Business School and its faculty.

Global Digital Strategies Corporate communication management is a profession that is in constant change.

Whatisvalidtodaymightbeoldtomorrow.Whatdistinguishesafirstclass

corporate communications professional from an ordinary one is his/her ability to

anticipate trends and manage global issues in Corporate Communication. Courses

intheDigitalandGlobalContextaredesignedtodevelopparticipants’criticalmind

withintoday’sprofessionandtopreparethemforfuturedevelopmentsinthree

main areas: business, communication and digital media.

Business Analytics and Research MethodsGonearethedayswhenevaluatingacommunicationcampaignwasenough.

Todayexecutivesexpectcommunicationprofessionalstoprovideanalysesthat

helptounderstandbusinessfromthepointofviewofcommunication.Also,

they expect to hire communicators who know how to use communication to

create business value and how to anticipate future trends in communication.

Analyticalcoursesaredesignedtopreparepeopletofacethesechallengesby

linking analysis, communication and business.

“The practical side of the program has helped me

with applied skills related to my job, such as writing

communication briefs, auditing communications,

and preparing strategy frameworks.”

Ardit Bejko, Alumni MCCaccount Manager,

McCann, Brand Consulting,

albania

/ 15

PERSONAL AND CAREERDEVELOPMENT WORKSHOPS

The program at a glance: MCC classes

STRATEGIC COMMUNICATION• Issues,CrisisandStakeholderManagement

• ReputationManagementandExternalCommunications

• BrandingandCorporateIdentity

• InternalCommunicationsandChangeManagement

• CommunicationManagementandConsulting

• CorporateSocialResponsability

• StrategicSponsorshipandPartnershipsManagement

• Non-MarketStrategiesandPublicAffairs

• MediaRelationsandMediaTraining

• PublicSpeakingandCommunicationAbilities

• VisualStorytelling

• EventsManagement

• VisualCommunicationWorkshop

• DesignThinking

BUSINESS AND MANAGEMENT• Strategy

• Entrepreneurship

• StrategicMarketingandPlanning

• EthicsandCorporateGovernance

• Coaching

• TeamManagement

• Networking in Professional Career

•Teamwork

“The program has helped me to think out of the box and to manage situations both at work and within the company. My recommendations to do this program are: keep up with readings, explore your potential by trying new approaches in these studies and most importantly, enjoy IE. There is a life out there that will enrich your experience while studying.”

Idoya Maté, Alumni MCCCommunication Specialist,

Cartier, Luxury goods,

Spain

GLOBAL DIGITAL STRATEGIES• DigitalMarketingandAdvertising

Management

• SocialMediaandCommunityManagement

• CommunicationManagement,MediaandGlobalization

BUSINESS ANALYTICS AND RESEARCH METHODS• ResearchMethodsin

Communication

• InternetMetrics and E-audience Measurement

• DigitalCommunication and New Business Models

• MeasuringIntangiblesandKPI’s

FINAL CONSULTING PROJECTYou will develop a final consulting project for a real company, applying the skills that you learned throughout the program.

• Networking in Professional Career

•Teamwork

•Personal Branding and Employability

/ 17

“The program allowed me to deepen and expand my knowledge in the Brand Management field through its comprehensive and hands-on learning methods.”

Saskia Kristina Schupp, Alumni MCC Brand Manager,

Lego - Consumer goods, toys

germany

Thefinalprojectisscheduledattheendoftheprogram,givingparticipantsan opportunity to apply all the knowledge acquired throughout the master in a real case for a company. Students will work in teams under the guidance of IE strategy coaches and they will have to act as consultants in order to manage the project.

Hands-on a real communication dilemma

Final Consulting Project

MASTER IN

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One final project is selected for an award, which is

presented to the winning team by the global public

relationsleaderWeberShandwick.

Thesearesomeofthecompaniesinwhichourstudents

have been working:

CLIENT DEPARTMENT PROJECT FOCUS

Communication and Marketing

Corporate Social Responsibility, Branding and Reputation

Branding, Marketing and Luxury

Marketing and Communication

Communication and Marketing

Brand Repositioning and Reputation Management

Communication and Marketing

New Markets, Industry Reputation, Branding

Communication and PublicAffairs

Community, Social Networks, Branding and Reputation Building

Brand and Internal Communication

Corporate Communication

Brand, Reputation Management, e-Commerce, Luxury

PR and Communication

Corporate Communication and Marketing

Marketing Communication, Branding and Reputation

Marketing Communication

Branding and Marketing Communication

Sponsoring, Social Networks

Corporate Communication and Sponsoring

Corporate Rebranding and PublicAffairs

Co-branding, Image and Customer Loyalty

Corporate Rebranding and PublicAffairs

Corporate Communication

Communications and Branding

Corporate Communication

CLIENT DEPARTMENT PROJECT FOCUS

Corporate Social Responsibility and Sustainability

Corporate Social Responsibility and Online Communication

CEO and Founders Branding, Sponsoring, Entrepreneurship.

Corporate Communication and Business Unit

Internal Communications

Marketing and Communications

Advertising,Branding,MarketingCommunication.

AnalysisofInternalCommunicationamongbestemployers

Communication Strategy to penetrate new international markets

Social Impact Projects (SouthAfricaandPeru)

StudentscanparticipateinEMZINGO’s“NextGenFellowship Program” and work as consultants in the context of Social Impact Projects in South AfricaorPeru.StudentscansubstitutetheFinalProject with this experience. So far students have worked as consultants for social enterprises suchas“PlayAfrica”and“BeanThereCoffeeCompany”,andforaninternationalNGOcalled“AfricanLeadershipInstitute”.

TheprojectsdonewithEMZINGOcanincludeactivities related to Marketing Communication, Branding, Image and Reputation building, Corporate Social Responsability.

*TheenrollmentinthisprogramdependsuponEMZINGO´sselection criteria and implies an additional cost.

Corporate Communication

Branding, Experiential Marketing, Storytelling,Advertising.

Corporate Communication

ReputationManagement,PublicAffairs,Corporate Social Responsibility.

Marketing and Communication

Branding, Marketing Communication, Communication for luxury brands.

/ 21

CLIENT DEPARTMENT PROJECT FOCUS

Marketing Branding and Strategic marketing

Sponsoring/ Corporate Social Responisibility/Branding

Communication

PublicAffairs PublicAffairs

Marketing and Communications

branding ,Social Mediaand Marketing

Communications Corporate Image/Reputation,Social Media

Media RelationsandPublicAffairs

Communication

Strategic Marketing,Social MediaMarketing and Communication

Corporate Social Responisibility

Corporate Social Responisibility

“My experience at IE meant thecompletion of a key milestone in my

professional career. I not only understoodhow communication affects multiple

stakeholders in a big company, but also developed my capabiliy to face challenges,

proactiveness and entrepreneurial spirit in an international environment.”

Martha Gómez Lainez, Alumni MCCinternational Management trainee - Metro Potentials,

Metro group,

Spain

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“The Master in Corporate Communication has been a great step forward in my career. I had the opportunity to relate and work with people from over 20 nationalities on finding solutions, from a managerial perspective, to complex communication and business related scenarios. The intense teamwork experience allowed me to make great friendships that I am positive will last for a lifetime. This has definitely been one of the best years of my life.”

Ana Carolina Bustamante, Alumni MCC

Communication Specialist- global Food Manufacturer,

Venezuela

MASTER IN

10 Reasons to Join the MCC

bologna-compliant program: you will obtain an official degree that will enable you to do a PhD, if you decide to, at some point of your career.

9

careers management center: you will count on the guidance and assistancethatIE´sjobbankoffersaftergraduation.10

8communication + management skills: students will integrate the latest research of the communication field, with managerial and analytical knowledge taughtbyprofessorsof IE´s topworldwideBusiness School.

1excellent faculty: international professors who are working in top positions in the corporate communication and management fieldorwhoarerecognizedacademics.

2Incredible experience on campus: thanks to 1) the network you can create in IE clubs and with students from other programs, 2) #IECommTalksandotherIEconferencesyouwillattendand3)duetoIE´slocationintheheartofMadrid.

3Ie´s international prestige: sealed on your resume. IE Business Schoolhasbeenonceagainranked#1byFinancialTimes.

4multicultural environment: IE has more than 90 nationalities on campus.

5 alumni network: you will be part of the life-long alumni global network comprising over 50,000 former students in more than 100 countries.

6Ie’s innovative and practical approach to learning: focuses on real-world projects, case studies, multimedia simulators, debates, team projects and the most innovative corporate communication tools used in this industry.

7Latest trends in communication: this program has been designedwiththehelpofanAdvisoryCommitteeintegratedbytop international figures from the communication and business field, ensuring that all the sessions are based on the latest market trendsandontheneedsoftoday´semployers.

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Current situation and challengesWeliveinafastchangingenvironmentwherecompaniesareincontinuous

transformation as they merge, de-merge and new ventures are created.

Not to mention that the digital media revolution has created new corporate

challenges, forcing companies to reinvent the way they operate. In this

landscape,organizationsneedto:(1)bereadytorapidlyadapttothelatest

trends (2) magnify their reputation and brand; (3) create value and cultivate

relationships with offline and online stakeholders.

The MCC as your way forward Themaster in corporate communication satisfies three main needs of

today´scommunicationindustry:

1. UPDATE NEEDS: due to the digital revolution,

corporate communication is constantly evolving.

Withtheknowledgeacquiredinourprogram,

you will learn to implement the latest practices

and become critically aware to anticipate future

developments in the profession.

•Acrisisexplodedonlineand went viral in few hours, how can I prepare my team for next time?

• Ihavetodevelopasocialmedia strategy, but how do I start?

3. CArEEr ShifTiNg NEEDS: your profession

might be going through critical times and you

might like to reinvent yourself as a corporate

communication professional.

• Ihavepassionforcommunication and corporate social responsibility, how can I make a shift in my career?

2. SPECiAlizATioN NEEDS: when a financial

crisis takes place, companies tend to cut funds

in marketing and communications. By learning

in our program how to develop key performance

Indicators (kpI’s), you will be able to show

the value added to the company through the

communication initiatives.

•HowcanIshowthevalueof my communication and marketing plan?

•HowcanImeasurereputational risks?

Why Study Corporate Communication at IE?

MASTER IN

“Above all, the MCC program gave me better appreciation

for how to bring a more academic mindset into my

work. I’ve found myself regularly and directly

applying research skills, convention-challenging

techniques, case study methods, and much more”

Greg Dost, Alumni MCCSenior Consultant,

Deloitte Consulting,

uSa

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MASTER IN

Professional Backgrounds

TechnologyandElectronics,Healthcare,BankingandInvestment,Pharmacy,EntertainmentandMedia,Services,Politics,Fashion,ConsumerGoods,Hospitality,Sports,Luxury,Consultancy(inHR,Communication,StrategyandSocialMedia),NGO´sandInternationalCooperation.

Genders and Age RangeAcademic Backgrounds

80% 20%

Industries:

areas

AgeRange

22-35 years old

TheMasterinCorporateCommunication

allows candidates to create lifelong

relationships with other students

from different cultural and professional

backgrounds. By studying at IE,

students gain access to over 50,000

alumni spread across more than 100

countries.

pubLIc reLatIonscorporate communIcatIon

aDVertIsIngentertaInmentcorporate aFFaIrs

poLItIcaL communIcatIon

corporate socIaL responsabILItY

consuLtancY

marketIng

Human resources

JournaLIsm

Class Profile

12%Journalism and Media Studies

29%Business Administration,Management or Economics

5%ArtsandHum.

5%Mktng.

25%Communication,PR,Advertising

2%Law

22%Others

Professional Experience: 0 to 6 years

-Junior/middle profiles-

Countries where students have lived

Nationalities

88%international

students

Spain12%

NorthAmerica12%

Latam 15%

Europe 35%

Middle East andAfrica10%

AsiaPacific15%

Languages spoken by the class

1 country

41%

2 countries

25%3 countries

19%

4 countries

10%5 countries

5%

Spain,UnitedStates,India,Lebanon,Mexico,Italy,Germany,France,Colombia,Venezuela,Suitzerland,Brazil,Canada,Rusia,Nigeria,Philippines,SaudiArabia,ElSalvador,China,Peru,Lesotho,Turkey,PuertoRico,Finland,UnitedKingdom,Chile,Slovakia,Poland,Norway,Argentina,Belguim,Armenia,Thailand,Bolivia,Austria,Belarus,Ecuador, Bulgaria, Libia, Indonesia, Rumania, Uganda, Pakistan.

43 natIonaLItIes INTHECLASS

4 languages

2 languages

3 languages

27%

2%

29%

42%

1 language

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“The intense and quick paced environment of the MCC facilitated my career switch into the world of advertising.”

Kyle Fiore, Alumni MCCStrategist,

Lowe and Partners Worldwide,

Consulting Marketing and Pr,

Canada

APlacementReportwasdone this year for theMaster inCorporate

Communication and demonstrated that our program opens career

opportunities in communication. Students who had from 0-2 years of

experience found a junior position and those who had more than 3 years

of previous working experience were able to advance in their career and

obtain a middle management position in communication.

areas

Communication Strategy, Public Relations, Crisis and Issues Management,

MarketingCommunication,Branding,OnlineCommunication,PublicAffairs,

Reputation Management and others.

You can find the placement report of students from the Master in Corporate

Communication on our website: www.ie.edu/mcc

Career OpportunitiesPlacement Report

sample of positions

Communication Manager

GlobalReputationManager

Crisis Manager

Public Relations Manager

Stakeholder Manager

Brand Manager

Online Marketing Director

Internal Relations Manager

Quick facts from the report:

•91% of the class found a job within the first 3 months after graduation:

48% in Communications, 43% Marketing/Sales and 10% in Consulting.

•37% are junior managers and 43% are middle managers

•96% stated that the program prepared them for their current job

•Studentsfound jobs in the private and public sector in industries such as:

banking, consulting, retail, energy, telecommunication, non-profit, online

services, chemical engineering & manufacturing, luxury goods and many more.

MASTER IN

some of the companies they work for:

BurgerKingFoodIndustry

Alcatel-LucentTelecommunications

LenovoIT

Deloitte Consulting

Saatchi&SaatchiAdvertising

Young & Rubicam Consulting

Cartier

Repsol

BNP Paribas Cardif

/ 31

Apply what you learn IE’sinnovativelearningmethodologyfocusesonactive-learningusingcasestudies,multimediasimulators,team

projects, class debates and consulting projects in the communication and managerial field:

IE Teaching Methodologyand Class Experience

practIcaL HanDs-on LearnIng:

Work on real life business and communication

problems with industry experts and real clients.

WorLD-cLass up-to-Date FacuLtY

That includesfull-timeacademics,andprofessors

that are working in senior managerial positions

worldwide, bringing their day-to-day experience into

the classroom.

empLoYement-FocuseD currIcuLum

Designed in conjunction with industry professionals

and based on the needs of employers.

speakers anD eVents Spanning all of IE Schools that provide students a rich

source of new ideas and perspectives. Our students

canalsoattenddifferenttalksandeventsorganized

by the school and the students, with top international

professionals that work in the Communication,

MarketingandVisual/DigitalMediaindustry.

Role playing 20%

Business simulations 10%

Case method 30%

Practical workshops 30%

Lectures 10%

MASTER IN

Bre

ak

Bre

ak

tYpIcaL Week

•4sessionsaday.

•1hoursessionofgroupworkperday.

Ie maDrID on-campus

•Youwillhavetheoptiontoparticipate

in the Ie Venture Lab.

•Eachdayyouwillbeabletojoinafterclassestheactivities

organizedbyanyoftheIe clubs.

MAY JUN JULOCT NOV DEC JAN FEB MAR APR

STRATEGIC COMMUNICATION

CAREER AND PERSONAL DEVELOPMENT

BUSINESS ANALYTICS AND RESEARCH METHODS

FINAL CONSULTING

PROJECT

BUSINESS AND MANAGEMENT

GLOBAL DIGITAL STRATEGIES

term 1 term 3term 2

/ 33

IE Venture Lab TheVentureLabisIEBusinessSchool’sstartupacceleratorwhere students and alumni are given the opportunity to launch their own ventures with the support of our expert mentor network,aseriesofstartupworkshops,andincubationatArea31(ourstartupincubatorareaatourcampus).Weaccelerate50 innovative, high potential startups a year of which we see up to 20% of teams go on to launch the venture and/or secure seed funding immediately upon graduation.

Some examples of the clubs we have are:

•ProfessionalClubs IE Net Impact Club,IE Marketing

Club, IE Consulting Club, IE Entrepreneurship Club, etc

•soCialClubs IE Music Club, IE Drama Club, IE Photography Club, etc

•GeoGraPhiCClubs IEAfricaClub,IEJapanClub, LatinAmericaBusinessClub, IEDACHClub,etc

•sPorTsClubs IE Football Club, IE Basketball

Club, IE Running Club, IE Sailing Club, IE Rugby Club, etc

+1500 eVents

+200 cLubs For stuDents anD aLumnI

61%campus clubs

39%alumni clubs

230guest

speakers

Campus Life

IE Services for our Master in Corporate Communication Students

MASTER IN

2.300students on campus

TheIEExperienceismuchmorethanjustanacademicexperience.Wewantyou to enjoy your time and take advantage of all the opportunities which may arise around you at IE. Our students have a wide range of cultural, social and sports activities, arranged by students themselves with the support of the Campus Life Office. Our current and former students at IE, proactive by nature, have started over 200 clubs in both Madrid and abroad, and they organizecountlessregionalandcrosssectorialevents.

/ 35

“Companies that continue to take a tactical short term approach to communicating with key constituencies willfind it increasingly difficultto compete.”

MIT Sloan Management Review Spring 2005, 46(3), p. 83

IfyoudecidetojoinusatIE,youwillbepartofmorethanamaster’sprogram.

Your learning will go beyond classroom training, it will extend to a rich

array of on and off-campus activities, and the cultural and professional life

in the city of Madrid.

What makes Madrid unique?

Why Madrid?

MASTER IN

See videos and other information on Madrid and IE Campus at:

www.ie.edu/madrid

Madrid is the capital of spain and europe’s fourth largest city. Asthenation’scapital,MadridistheepicenterofSpanishculture,business, and politics.

Madrid is also known for being a city that never sleeps. Every night you can enjoy hundreds of shows, bars, restaurantes and discos.

Madrid´sgeographicallocationgivesitapricelessadvantage:anexcellent climate. Enjoy the weather, with a pleasant stroll on a sunnywinterday,orsitdownandenjoythespringbreezeinoneofthemany“Terrazas”(SpanishCafés).

spanish is the native language to 500 million people worldwide and the world’s second business’ language. Learn it or improve it for free at IE, through extracurricular classes on campus.

Ie’s campus is around 20.000m2insize,spreadacross17buildingsstrategically situated in the Salamanca neighbourhood, in the heart of the city.

AsMadridisstrategicallylocatedinthecenter of spain, the core of Europe, connecting all major Spanish cities and international destinations. You can travel throughout your student year all around Europe, on short trips with affordable flight fares.

Madrid is the foremost financial and industrial center of the country.ItishometoSpain´slargeststockexchange,asithostsmost of the important national and international companies.

/ 37

Admission processTheprocessisdividedintothreesteps:

Financial Aid & Scholarships Participants are eligible to apply to

different financial aid options: internal

scholarships, external scholarships and

student loans. Further information is

available at: www.ie.edu/scholarships

How to applyAt IE,we seek ambitious,motivated, creative candidateswith

excellent academic and/or professional backgrounds. If you think

that the Master in Corporate Communication is right for you, you

can learn more about how to apply, how to finance your program and

the next steps you should follow in order to join us, through this link:

mcc.ie.edu/admissions.php

For more information about the program or the admissions process,

please contact:

Lucia malmierca

associate Director of admissions

admissions.communication@ie.edu Documents requiredTo be considered for admission, a

candidate should include the following

on the online application:

•Bachelordegreefromanaccredited

university

•One-pageCV

•Twolettersofrecommendation

•Officialuniversitytranscripts(certified

translation into English or Spanish)

•Englishlanguagecertificatefornon-

native English speakers (Cambridge

Proficiency, TOEFL, IELTS). A

certificate is not required if you

completed an undergraduate degree

in English

•Photocopyofcurrentpassport

•Onepassport-sizephoto

•Duly completed application form,

including all supporting documents

•Applicationfee125€(non-refundable

and payable by credit card or cash)

Admission

MASTER IN

Submission of application formand documents

Personal interview

Final decision

/ 39

Thisprogramhasatop faculty staff that includes national and international

professors who are working in directive positions in the corporate

communicationfieldorwhoarerecognizedandexperiencedacademics.

You can find the full list of professors with details of their background in our

program website www.ie.edu/mcc

Uncompromising commitment to academic excellence

Academic universities they have been

working for:

HarvardBusinessSchool(USA)

Rotterdam School of Management (NL)

BocconiBusinessSchool(IT)

UniversityofCambridge(UK)

AshridgeBusinessSchool(UK)

NYU,SternSchoolofBusiness(USA)

LondonSchoolofEconomics(UK)

Professionalcompanies they have been

working for:

Adidas

Johnson & Johnson

L’Oreal

Procter&Gamble

Swatch

UBS

Longines

Nespresso

Real Madrid

INGGroup

CANAL+

Levi’s

Eurosport

Disney

Facu l ty

MASTER IN

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briz, Juan PSGEDircom,IEBusinessSchool(Madrid,Spain).BAinBusinessAdministration,CUNEF (Spain).HeadofCommunications at Deutsche Bank in Spain since March 2015. Past employers: JP Morgan, BNP Paribas.

cachinero, JorgeExecutiveMBA, IEBusinessSchool.Member of theScientific Council of Elcano Royal Institute of International RelationsandmemberoftheAdvisoryBoardofCorporateExcellence – Centre for Reputation Leadership . Previous employers:LLORENTE&CUENCA,Burson-Marsteller,JTI(JapanTobaccoInternational),FordMotorcompany.

carroll, craigPh.D.,UniversityofTexasatAustin(US).M.A.,AbileneChristianUniversity (US).VisitingprofessoratNYU,Stern School of Business. Senior Scholar at Reputation institute, New York. Previous appointments: University ofNorth Carolina, ChapelHill, AnnenbergSchool ofCommunication at University of Southern California.

castelló, ItziarPhDESADEBusinessSchool,EMBAESADEBusinessSchool, Ms in Economics at College of Europe, Belgium andMaster’s in Development Economics from theUniverstiyofValencia.AssistantProfessoratUniversityCarlosIIIdeMadridanda business advisor.Previousemployers:GeneralElectric,AccountAbilityandPricewaterhouseCoopers.

cortés alonso, enrique MBA IE Business School, BA in Law at ICADE, PhDCandidate,ComplutenseUniversity,Madrid.He isanentrepreneurandworkedforBarclay´sBankandElosúaGroupinSpain.

cotting, patrick Ph.D. in Business Economics and Sociology, Johannes KeplerUniversityofLinz.MasterinBusinessEconomics,UniversityofFribourg.CEOandChairmanofCCICOTTINGCONSULTING AG, a firm specialised in Strategicconsulting, connecting and innovating. Previously, he heldkeypositionsatEUROSPORTincludingAlliances&Partnerships and Director Marketing & Sales for Central Europe.

De La mata, almudenaBA in Law from ICADE (UPCo), PhD fromHamburgUniversity (Max-Planck-Institute for foreign and comparative law), a Master degree in European Integration from Europa Institut, University of Saarbrücken and is certified inBusinessandFinancebyHECand theUniversity of Reading. She has managed and shaped policy issues at the private sector in major international companies; in the public sector/as a regulator and in academia, heading a leading think-tank in Brussels and working for EU regulatory projects.esposito, markPhD in International Management, International School ofManagement,France/USA,MBAinOrganizationalTheory,ColumbiaSouthernUniversity,USA.Currentappointments:AshridgeBusinessSchool,InstituteofCompetitivenessinIndia.GrenobleEcoledeManagement,IEBusinessSchool,UMassAmherst,HarvardUniversityand the University of Cambridge.

etter, michaelPh.D.UniversityofSt.Gallen,Switzerland.MScUniversityofFribourg,Switzerland

garcía aller, martaProfessorofMultimediaReportingandFinalProject.MAin Contemporary European Studies at University of Bath, BAinJournalismandBAinHumanitiesatUniversidadCarlos III.

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garcía-ramos ortega, guillermoProfessor of Visual Communication. Film DirectionStudies at New York Film Academy, BA in Law atUniversidad Complutense de Madrid

gonzález-cuesta, begoñaProfessorofVisualStorytelling,andRepresentationand Ethics. Dean of Communication and Media. PhD inLiterature,UniversidaddeNavarra,BAinHispanicPhilology, Universidad de Navarra.

guziak, JohnManagingdirectorofAchieveglobalSpain.AssociateProfessor of Coaching at IE School of Communication.

Hernández, aidaWorldwide Strategic Development and Digital PRDirector,MdCGroup(MarcodeComunicación).Masterin CommunicationsManagement, CESMABusinessSchool,Spain.BA(hons) inBusinessandMarketing,Buckinghamshire New University, UK. Degree inMarketingandAdvertising,CESMABusinessSchool,Spain.

Hillenbrand, carolaPh.D. Henley Business School. Carola is AssociateProfessorofOrganizationalPsychologyatHenleyBusinessSchool,AcademicDirectorattheJohnMadejskiCentreforReputation(JMCR)andPost-GraduateResearchDirectorfor the School of Marketing and Reputation.

Illia, LauraPhD in Communication and Executive MSc in Communication Management, University of Lugano (CH).AssociateProfessorinCorporateCommunicationat IE University. Previous appointments: London School of Economics and Political Science, Judge Business School at University of Cambridge.

Jannuzzi, micheleMasterofArtsatRoyalCollegeofArt,LondonwherehereceivesaMasterofArts(withDistinction)degree.Co-founder of Jannuzzi & Smith (London). Previousemployers: Lambie-Nairn, London.

Larsen, mikkelJournalist and M.A. in Contemporary History andInternational Relations, Univ. Complutense de Madrid (ES)ProfessorofMediaRelationsandMediaTraininginthe Unit of Communication and Media at IE University.

maguire, LauraMBAfromIEBusinessSchool,DegreeinEnglishPhilology,UniversidadAutónomadeMadrid.PhDcandidateoftheUniversidadAutónomadeMadrid.ProfessorofHumanResource Management at IE Business School.

mayoral, DanielMBA, IESE Business School. Bachelor of Sciences,Universidad Complutense de Madrid. Professor Mayoral isAssociateProfessorofHumanResourcesatIEBusinessSchool.Previouseamployer:Accenture.HewlettPackard.

mccarthy, andrewCreative consultant,manager and designer. MA inPhilosophyandPoliticalScience,St.John’sCollege.

money, kevinPh.D.fromHenley.HeistheDirectoroftheJohnMadejskiCentreforReputationandteachesintheMBAprogramandHenley’sflagshipAdvancedManagementProgramin areas of Reputation, Responsibility, Teams andLeadership.HealsosupervisesDBAandPh.D.ResearchAssociates.

/ 45

morales, carmenExecutiveMBA,IEBusinessSchool.MasterinExecutiveCoaching. International CoachFederation (ICF),BAin Industrial Psychology, Universidad Complutense. Carmenhasmorethan25yearsexperienceinspecializedHumanResourcesconsultancies.

nayak, abhishekPhD Candidate in Marketing at IE Business School. Professor of Digital Marketing and AdvertisingManagement.

pedreño bernal, eduardoDegrees in Law and Business Administration, IEBusinessSchool.MBAfromIEBusinessSchool.Previousemployers:Accesogroup.

polo, FernandoPartnerandExecutiveGeneralManageratTerritorioCreativo,SocialBusinessConsulting&AgencyinSpain.Operations and marketing manager at Internet services companies. Spanish web 2.0 start-up co-founder and process and organisational change consultant with experienceinlargemultinationalre-engineeringandITimplementation projects.

romenti, stefaniaPhD,IULMUniversity,MAinCorporateCommunicationIULMUniversity.SheisanactivememberofFederazioneRelazioniPubblicheItaliana(FERPI),EuropeanPublicRelations Education, and Research Association(EUPRERA).

rumschisky terminiello, anaPhDUniversidadComplutense,MBAIESE,DegreeinPRatUniversidadComplutensedeMadrid.AssociateProfessor at IE Business School. Previous employers: KraftFoods,GrupoCortefiel,GrupoRecoletos.

steck, christophIXMBA,IEBusinessSchool.CommonandHumanRightsLaw,UniversityCollegeLondon.Law,UniversitätzuKöln.DirectorofPublicPolicy,Telefonica.PreviousEmployers:O2,Germany.

testoni, michelePhD in Political Science, University of Florence (Italy) MA in InternationalAffairs, “PaulH.Nitze”Schoolof Advanced International Studies, Johns HopkinsUniversity(Washington,DC)BA(cumlaude)inPoliticalScience, University of Bologna (Italy)

Vicedo, cristina BAinLaw,UniversidadComplutensedeMadrid(Spain).Brand Strategy Director at FutureBrand Madrid, the BrandconsultancyofMcCannWorldgroup.Previousemployers: Ministry of Finance, Masterfoods Inc.

Wojcieszak, magdalenaPhD in Communication, Annenberg School forCommunication/UniversityofPennsylvania(US),MAinSociology,UniwersytetWarszawski(PL).

Zyglidopolous, steliosPhDinStrategyandOrganization,McGillUniversity,MScinIndustrialTechnology,UniversityofPiraeus,MBA.Lecturer in Strategy at the Judge Business School of the University of Cambridge, and Director of Management Studies and Fellow ofHomerton College. Previousappointments: Rochester College, NY, Rotterdam School ofManagement.IXMBA,

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Gonearethedayswhenbeinganexceptionalcommunicatorwasenoughto

achieve a successful career. Demands have grown tremendously. If you want

to create business value from communicationintoday’senvironment,you

need to obtain the skills to face the latest trends of this industry.

TheMaster in Corporate Communication trains junior and mid-career professionals to strengthen and update their knowledge to manage reputation

and communication with stakeholders in order to increase corporate value in

today’scomplexanddigitalworld.

Thisprogramwillhelpyoutofindanswerstotoughquestions:Ihavealot

of brand data, what can I do with it in order to link communication with the

business?HowcanImakesurethatmy5-yearcommunicationplanwill

reallyhaveanimpactonthebusiness?HowcanIengagethewiderangeof

stakeholders of my company and maintain a positive long term image with

all of them?

Asaparticipantintheprogram,youwillundertakea ten month journey that will

guide you to obtain the latest skills in: branding, marketing communications,

reputation management, advertising management, public affairs, stakeholder

management,socialmedia,andinternalandexternalcommunications.After

completing the course, you will have the abilities you need in order to carry

out these functions with maximum efficiency, creativity and professionalism.

So the advantage of joining our program is threefold: 1) You will get an update

of the hot areas in corporate communication; 2) You will learn how to bridge

the gap between business and communication, and finally, 3) You will live

an incredible experience in Madrid with a multicultural and entrepreneurial

environmentinIE´scampus.

If you want to become a communication professional with a business mindset

and you feel ready to undertake this innovative, practical and enjoyable

learning experience along with a selected number of young professionals from all around the world, weinviteyoutolivetheIE´sMasterinCorporateCommunication experience.

Laura Illia, phD

Academic Director Master in Corporate Communication at IE School of Human Sciences and Technology,

Professor in Corporate Communication

begoña gonzález-cuesta, phD

Dean of Communication and Media at IE School of Human Sciences and Technology,

Professor of Visual Storytelling, and Representation and Ethics

A Word from the Dean and the Academic Director

MASTER IN

An invitation for professionals

to pursue new relevant ways

of leading in Communication

/ 49

IE’s Global PrEsEncE

June

20

16

ADMISSIONS DEPARTMENTMaría de Molina, 1128006 Madrid, spainT:+34915689610

Lucia MalmiercaAssociateDirectorofAdmissions

admissions.communication@ie.eduwww.ie.edu/mcc

please note: Theinformationcontainedinthisbrochureissubjecttochange.IEreservestherighttomodifyprogramcontent,regulationsandpolicieswhen deemed appropriate and in the best interest of the IE community. Please contact the program management team should you have any queries.

www.ie.edu/offices

Please do not hesitate to contact the office nearest to you should you need any additional information. You can also contact us via iecontact@ie.edu

europe europe@ie.edu

France - parisfrance@ie.edu

germany, switzerland & austria - munichdach@ie.edu

Italy, croatia & slovenia - milanitalia@ie.edu

portugal - Lisbonportugal@ie.edu

russia & ukraine - moscoweeca@ie.edu

spain - madrid & segoviaiespain@ie.edu

turkey - Istanbulturkey@ie.edu

uk & Ireland - Londonuk@ie.edu

nortH amerIcaUSA & Canada

Los angeleswestcoast@ie.edu

miamisouthusa@ie.edu

new Yorknortheast@ie.edu

torontocanada@ie.edu

LatIn amerIca latam@ie.edu

argentina & uruguay - buenos airesargentina@ie.eduuruguay@ie.edu

brazil - sao paulobrasil@ie.edu

chile - santiago de chilechile@ie.edu

colombia - bogota colombia@ie.educentroamerica@ie.edu

ecuador - Quitoecuador@ie.edu

mexico city - mexicomexico@ie.edu

peru, bolivia & paraguay - Limaperu@ie.edubolivia@ie.eduparaguay@ie.edu

Venezuela - caracasvenezuela@ie.edu

asIa-pacIFIc asia-pacific@ie.edu

australia & new Zealand - sydneyaustralia@ie.edu

china - shanghaichina@ie.edu

India & south asia - mumbaiindia@ie.edu

Japan - tokyojapan@ie.edu

singapore & southeast asia - singaporesingapore@ie.edusoutheastasia@ie.edu

south korea - seoulkorea@ie.edu

mIDDLe east/aFrIcamea@ie.eduafrica@ie.edu

saudi arabia - Jeddahsaudi@ie.edu

uae, Qatar, bahrain, kuwait, Iran & oman - Dubaiuae@ie.edu

nigeria - Lagosnigeria@ie.edu

/ 51

www.ie.edu/mcc

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