corporate communication institute

CORPORATE COMMUNICATION INTERNATIONAL AT BARUCH COLLEGE/CUNY REPORT OF ACTIVITIES JULY 1, 2007- JUNE 30, 2008

This report summarizes the activities of Corporate Communication International from July 1, 2007 to June 30, 2008 and includes the following:

Table of Contents………………………………………………………………………………………… 1

Mission & Objectives…………………………………………………………………………………….. 2

Director’s Letter………………………………………………………………………………………… 3

1) Programs

1.1 Symposium……………………………………………………………………...……………. 4

1.2 Corporate Communication Leaders Forum 2008……………………….……………………. 5

1.3 Conference on Corporate Communication 2008.............................………………………….. 7

1.4 Executive Briefings…………………………………………………………..………………. 9

1.5 Partnership Programs…...…………………………...............................….…………………. 10

2) Research, Publications, and Recognitions

2.1 Research – CCI Practices and Trends………………………………………………………... 11

2.2 Publications………………………………………………………………………………….. 11

2.3 Presentations.............................................................................................….……………….. 13

2.4 Professional Service.......................................................................................………………... 16

2.5 Awards and Recognition……………………………………………………………………... 16

3) Sponsors, Members, and Partners

3.1 Sponsors…...…………………………………………………….………….………………... 17

3.2 Members………………………………………………………………….…………………... 17

3.3 Partners……………...…………………………………………….………………………….. 19

4) Web Site…………………………………………………………………….………………………. 19

5) Staff………………………………………………………………………………………………….. 19

6) Board of Advisors…………………………………………………………………….…………….. 20

7) Faculty Advisors……………………………………………………………………………………. 20

8) Acknowledgements…………………………………………………………………………………. 21

9) Appendix A: Conference on Corporate Communication 2008 Program………………………. 22

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Report of Activities

MISSION

The mission of CCI - Corporate Communication International - is to enhance the performance of corporate

communication as a strategic function and to be the number one choice of both practicing professionals and

scholars for information and knowledge on corporate communication.

OBJECTIVES

CCI is a bridge between theory and practice, by bringing students, practicing professionals, and

scholars together to share information and ideas.

CCI is a resource center for the continuing education of professionals through briefings, symposia,

forums, conferences, publications, and white papers.

CCI is a clearinghouse and integrator of knowledge from a variety of academic disciplines that may

be relevant to the theory and practice of corporate communication.

CCI is an incubator for primary research in corporate communication, making a contribution to the

enhancement of organizational performance.

CCI is a partner for corporations and other organizations wishing to conduct applied research.

CCI is an advocate for greater professionalism in the corporate communication profession, by

conducting research and offering forums on topics relevant to the field.

CCI is a leader and catalyst, helping to define the research agenda for the field of corporate

communication.

CCI was founded in 1999 as the Corporate Communication Institute at Fairleigh Dickinson University. CCI became Corporate Communication International at Baruch College/CUNY on February 1, 2008.

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DIRECTOR’S LETTER September 2, 2008 Dear CCI Members, Advisors, Colleagues, and Friends: In a difficult economic environment, corporate communication professionals continue to face the challenges of keeping pace with rapid change, of communicating and building reputation, of modeling the concepts of "truth" and "trust" as the common currency of a robust world civilization, and of meeting the rise of anti-Americanism and anti-globalism through the role of business in public diplomacy. Over the last 12 months CCI has changed as well. We moved to Baruch College, The City University of New York, and we are now CCI - Corporate Communication International at Baruch College. Tina Genest, Associate Director of CCI continues in her central role. Our research initiatives and programs continue as before. This Report of Activities should give you an overview of the depth and breadth of our programs and research initiatives. As always, you can access the CCI Website at www.corporatecomm.org anytime. Members of our Board of Advisors were correct in seeing that our new home at Baruch College, CUNY in New York City provides CCI with an enhanced platform to further the mission and objectives of CCI. CCI continues its successful partnership with the Weissman Center for International Business at Baruch College, CUNY for program offerings. We also are partners with Baruch's Robert Zicklin Center for Corporate Integrity on a major annual conference on corporate citizenship. The Center for Corporate Communication at Aarhus School of Business (Denmark) is an important research partner as well. And the MA Program in Corporate Communication at Baruch provides us with a strong research partner both from the faculty and the degree candidates. Moving our Leaders Forum for January 2009 to New York City offers an enhanced experience for professional development. And the CCI Conference on Corporate Communication held annually in June at Wroxton College in England attracted its largest audience to date. This year the conference was again held in association with Corporate Communications: An International Journal. Representatives were from Australia, Brazil, Canada, Denmark, Egypt, England, Finland, Hong Kong, India, Italy, the Netherlands, New Zealand, Norway, Portugal, Singapore, South Africa, Switzerland, Venezuela, United Arab Emirates, and the United States. CCI's network of professionals establishes strong collegial and international relationships. I look forward to your continued support and participation in CCI - Corporate Communication International. Sincerely, Michael B. Goodman, Ph.D. Director

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1) PROGRAMS CCI offers a range of programs. The following is description of CCI’s 2007-2008 Symposia, Corporate Communication Leaders Forum, Conference on Corporate Communication, Executive Briefings, and Program Partnerships.

1.1 Symposium CCI symposia consist of featured speakers followed by in-depth discussions provided by a panel of experts on pressing issues related to corporate communication. Symposium on Reputation: Sustaining the Corporation through Colleague Engagement FRIDAY, MARCH 7, 2008 / 12:00 PM – 4:00 PM

Sponsored in association with: CCM – Council of Communication Management Hosted by and held at: Pfizer Inc New York, New York Program & Speakers:

Welcome John P. Santoro, VP, Communications for Worldwide Public Affairs & Policy, Pfizer Inc Panelist Presentations Moderator: Tracey Benson Kirker, Managing Partner, On the Same Page & Immediate Past President, Council of Communication Management A Status Report: Corporate Colleague Engagement Today James N. Thomas, Ph.D., VP, Consulting Services, DDI – Development Dimensions International Colleague Engagement form the Corporate Communication Lens Adam Gerstein, VP, Edelman Change and Employee Engagement Leadership Communication for Authentic Colleague Engagement Judith Glova, CEC, President, Pinnacle Coaching and Consulting & Adjunct Trainer, Center for Creative Leadership Facing Employee Engagement Challenges: Balancing the Demands of Work and Home Caryn Medved, Ph.D., Assistant Professor, Department of Communication Studies, Baruch College/CUNY

Panel Discussion Moderator: Michael B. Goodman, Ph.D. Director, CCI and Professor and Director, MA in Corporate Communication, Baruch College/CUNY

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1.2 Corporate Communication Leaders Forum 2008 TUESDAY, JANUARY 8 – SATURDAY, JANUARY 12, 2008

CCI’s Leaders Forum offers an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, panel discussions, case studies, site visits, and interaction with leading professionals and scholars. The forum is intended for corporate communication practitioners who have recently moved beyond functional responsibilities into greater leadership roles. Forum participants are nominated to attend by their management and are from corporations, corporate communication agencies, government departments, and nonprofit organizations.

Participating Organizations: Baruch College/CUNY, Council of Public Relations Firms, Echo Research Inc., Fox News, Honeywell, NYSE Euronext, Peppercom, Inc., Porter Novelli, Robin Cohn and Company, Siemens Corporation, The Depository Trust & Clearing Corporation, Wyeth Held at: The Mansion, College at Florham, Fairleigh Dickinson University, Madison, NJ Site Visits: Porter Novelli, New York, NY NYSE Euronext (The New York Stock Exchange), New York, NY Siemens Corporation, New York, NY Wyeth, Madison, NJ

Forum Leaders: Tracy Faulkner, VP North American Communications, Shell Oil Company Tara Nye, Marketing Communications Manager, Honeywell Heather Rickart, Marketing Communications Manager, Siemens Building Technologies, Inc. Amy Rubio, Marketing Specialist, Siemens Building Technologies, Inc. Justin Schmitt, Executive Director, Corporate Communication, USAA John Steagall, Marcom Program Manager, Honeywell Suzane Veloso, Director, Corporate Communication, DDB Brazil Monika Wood, Project Manager, Press & Pubic Relations, Siemens Power Generation, Inc. Program & Faculty The Leadership Role in Corporate Communication Michael B. Goodman, Ph.D., Director, CCI

Plenary Session: Current Trends in Corporate Communication Michael B. Goodman, Ph.D., Director, CCI

Media Relations and Corporate Communication Brian Lewis, Executive Vice President, Media Relations, Fox News

PR Firms and Corporate Clients Steven Cody, Managing Partner, Peppercom, Inc. and representative from the Council of Public Relations Firms

The Corporation in Crisis Robin Cohn, President, Robin Cohn and Company

Business and Public Diplomacy Michael B. Goodman, Ph.D., Director, CCI

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Leadership in Corporate Communication Management Thomas L. Buckmaster, VP Communications, Honeywell

Corporate Communication and Technologies Rich Teplitsky, Independent Consultancy, Chair, Technology Committee, PRSA

Corporate Reputation and Brand Management David Michaelson, President, Echo Research Inc.

Ethics and Corporate Communication Practice Richard J. Martin, Executive Vice President, Public Relations and Employee Relations, AT&T (retired)

Site Visits:

Wyeth Dinner: The Carriage House Host & Speaker: Wendy Kouba, VP, Corporate Communications, Wyeth Co-Host: Sharon Prince, AVP, Corporate Communication and Public Affairs, Wyeth Coordinator: Cris Caccavale, Senior Administrative Assistant, Corporate Communications, Wyeth NYSE Euronext/ The New York Stock Exchange Investor Relations and the Capital Markets Host & Speaker: Raymond Pellecchia, Managing Director, Communication Services, NYSE Euronext Speaker: Stuart Z. Goldstein, Managing Director, Corporate Communications, The Depository Trust and Clearing Corporation Co-Host: Annmarie Gioia, Senior Media Specialist, Corporate Communications, The New York Stock Exchange

Porter Novelli Building Trust in the Global Marketplace Peter Hirsch, Partner & Leader, Corporate Affairs Practice, Porter Novelli

Siemens Corporation Gaining and Keeping a Seat at the Table Esra Ozer, Senior Director, External Relations, Siemens Corporation

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1.3 Conference on Corporate Communication 2008 FRIDAY, JUNE 6 – MONDAY, JUNE 9, 2008

The three-day international conference serves as a bridge between practitioners and scholars, providing a collegial environment in an historic setting to exchange ideas and information on relevant issues facing the corporate communication profession. Speakers from industry and universities gather from across the globe with twenty countries represented in 2008. The Conference on Corporate Communication is intended to:

Illuminate the interest in corporate communication as a strategic function in organizational success.

Explore the influence of globalization on the corporate communication profession as it relates to theory, practice, roles, processes, and ethics.

Continue as a forum for the exchange of ideas and information between industry and university representatives.

Indicate trends and provide analysis for communication professionals, university faculty, and others interested in corporate communication.

Disseminate the conference discussions through the publication of a Proceedings. Papers are also considered for publication in Corporate Communications: An International Journal.

2008 Conference Background This was the seventh conference offered by CCI at Wroxton College. 80 participants attended with representation from 20 countries. A call for papers was issued in the fall of 2007. Abstracts and proposals were reviewed and accepted by a peer review process. Committee members were:

Stacey L. Connaughton, Ph.D., Assistant Professor, Department of Communication, Purdue University, USA Krishna S. Dhir, Ph.D., Henry Gund Professor of Management, Berry College, USA Finn Frandsen, Professor, mag. art., Director, ASB Centre for Business Communication, Aarhus School of Business, University of Aarhus, Denmark Michael B. Goodman, Ph.D., Director, Corporate Communication International and Professor and Director, MA in Corporate Communication, Baruch College/CUNY, USA John S. Leipzig, Ph.D., Herbert H. and Grace A. Dow Foundation Leadership Chair & Director, Center for Responsible Leadership, Alma College, USA Roslyn Petelin, Ph.D., Editor, Australian Journal of Communication; Covenor: Writing, Editing & Publishing Program, School of English, Media Studies & Art History, Faculty of Arts, University of Queensland, Australia Patricia Scott, Ph.D., President & CEO, Ultimate Synergy and Instructor, Wharton School of Business, University of Pennsylvania, USA Daniel W. C. So, Ed.D., Associate Professor, Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong Don R. Swanson, Ed.D., Chair, Department. of Communication, Monmouth University, USA

A Conference Proceedings (512 pages) was edited by Christina M. Genest and Michael B. Goodman, printed and distributed at the conference and represented the work of 46 authors. Best and Highly Commended papers were awarded at the close of the conference in two categories: Academic and Practitioner. Following the 2008 conference, nine papers will be published in Corporate Communications: An International Journal.

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Held at: Wroxton College, Fairleigh Dickinson University, Wroxton, England

Presented in association with: Corporate Communications: An International Journal (CCIJ)

Conference General Chair: Michael B. Goodman, Ph.D., Director Corporate Communication International at Baruch College/CUNY, USA

Conference Co-Chair Wim J. L. Elving, Ph.D., Editor Corporate Communication: An International Journal

Conference Coordinator: Christina M. Genest, M.A., M.H.S.A., M.I.A., Associate Director Corporate Communication International at Baruch College/CUNY, USA

With acknowledgements to: Nicholas D. J. Baldwin, Dean, Amanda Mabbitt, Sheila Tofts, and Meryl Ferrris Wroxton College, Fairleigh Dickinson Unviersity, UK

Best Paper Award Winners: Best Paper Awards are sponsored by: Corporate Communication: An International Journal Emerald Group Publishing Limited, UK Wim J. L. Elving, Ph.D., Editor Martyn Lawrence, Publisher

Best Academic Paper: Effective Leadership in Crisis: When Should the CEO Step Up to Be the Organization’s Spokesperson Marela V. Lucero and Alywin Tan, Graduate Student of Mass Communication, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore Alywin Tan, Graduate Student of Mass Communication, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore Augustine Pang, Assistant Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore

Highly Commended Academic Paper: Greening Corporate Identity: The Role of Persuasion, Responsibility and CSR in Online Identity Reporting for a Global Marketplace Deborah Rolland, Senior Lecturer, School of Communication Studies, Unitec Institute of Technology, New Zealand Jana O’Keefe Bazzoni, Ph.D., Professor and Chair, Department of Communication Studies, Baruch College/CUNY.

Best Practitioner Paper: Corporate Greening 2.0: Five Factors at Play as Executives Zero in on Climate Change E. Bruce Harrison, Chairman, EnviroComm International and Founder, E. Bruce Harrison Company

Highly Commended Practitioner Paper: Corporate Agenda 21 Cortney C. McDermott, Marketing Writer, The North Face and Senior Executive Assistant, Vanity Fair Corporation, Italy

Please see Appendix A for Conference on Corporate Communication 2008 Program.

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1.4 Executive Briefings CCI offers briefings on cutting-edge corporate communication issues. The following are CCI’s Executive Briefings in 2007 - 2008.

2007 Corporate Communication Practices & Trends: Preliminary Findings MONDAY, OCTOBER 29, 2007 / 6:00 – 8:00 PM

Held at: Baruch College/CUNY, New York, NY

Speaker: Dr. Michael B. Goodman, Ph.D., Director, CCI & Professor and Director, MA in Corporate Communication, Baruch College/CUNY

A China Study 2008 – Phase II THURSDAY, FEBRUARY 21, 2008 / 6:30 PM – 8:30 PM

Offered in association with: Prudential Financial, Inc. Weissman Center for International Business and Steven L. Newman Real Estate Institute, Baruch College/CUNY

Held at: Baruch College/CUNY, New York, NY

Speakers: Robert DeFillippo, Chief Communications Officer, Prudential Financial, Inc. Jay Wang, Ph.D., study principal researcher, Associate Professor, Purdue University Michael B. Goodman, Ph.D., Director, CCI & Professor and Director, MA in Corporate Communication, Baruch College/CUNY

Corporate Communication Practices and Trends: A European Union Benchmark Study 2008 THURSDAY, MARCH 13, 2008 / 6:00 PM – 8:00 PM

Offered in association with: Weissman Center for International Business, Baruch College/CUNY

Held at: Baruch College/CUNY

Speaker: Finn Frandsen, Professor, mag. art. Director, ASB Centre for Corporate Communication, Aarhus School of Business, University of Aarhus Winni Johansen, Ph.D., Associate Professor, ASB Centre for Corporate Communication and Director, Executive Master’s Program in Corporate Communication, Aarhus School of Business, University of Aarhus.

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1.5 Partnership Programs CCI has developed partnerships with professional organizations serving the communication industry in order to maximize its ability to serve its members and the profession. Together we organize educational and networking opportunities for our organizational memberships. 2007 – 2008 CCI Program Partnership Programs follow:

NJ Marcom presents … Joint Summer Networking Event: Hanging out and getting fresh TUESDAY, JULY 17, 2007 / 5:00 PM – 8:00 PM

Presented in association with: American Marketing Association of NJ Art Directors Club of NJ Business Marketing Association, NJ Chapter Council of Communication Management Corporate Communication Institute at Fairleigh Dickinson University Marketing Executives Networking Group New Jersey Advertising Club New Jersey Chapter of the International Association of Business Communicators New Jersey Chapter of the International Association of Business Communicators, Student Chapter Public Relations Society of America, NJ Chapter Media Communications Association International New Jersey

Event Sponsors: Boss Staffing NJ Biz

Hosted by: Corporate Communication Institute at Fairleigh Dickinson University

Held at: Fairleigh Dickinson University, Madison, NJ

BMA – Business Marketing Association of NJ presents … Is There a Method to Your Madness? Injecting Strategy and Success into Your Business’ Marketing Plan TUESDAY, OCTOBER 9, 2007 / 6:00 PM – 7:30 PM

Hosted by: Corporate Communication Institute at Fairleigh Dickinson University

Held at: Fairleigh Dickinson University, Madison, NJ

Speaker: John Bassler, Ph.D. Partner, Know/Go NPD

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2) RESEARCH, PUBLICATIONS, AND RECOGNITIONS 2.1 Research CCI Corporate Communication Practices and Trend: China Study 2008 – Phase II

Researchers: Jay Wang, Ph.D., Assistant Professor of Communication, Purdue University with the assistance of Michael B. Goodman, Ph.D., Director, CCI, and Vidhi Chaudri and Deng Lifeng, research assistants Survey population: 60 Shanghai-based companies, members of the Federation of Industry and Commerce Underwritten by: Prudential Financial, Inc. with acknowledgements to Robert DeFillippo, Chief Communications Officer, Global Communications

2007 CCI Corporate Communication Practices and Trends Study: United States Researcher: Michael B. Goodman, Ph.D., Director, CCI, with the assistance of Jill Alexander, CCI Research Assistant, Christina Genest, CCI Associate Director, and David Milley, CCI Webmaster Survey population: Fortune 1000 and CCI corporate lists

CCI Corporate Communication Practices and Trends: South Africa Benchmark Study 2007/08 Researchers: Professor Gideon de Wet, Ph.D., University of Johannesburg now Executive Dean of Research and Development, Govan Mbeki Research and Development Center, University of Fort Hare, and Corné Meintjes and Ilse Niemann-Struweg, Ph.D., Monash University South Africa Survey population: Twenty-six practitioners from a wide range of businesses in South Africa Underwritten by: University of Johannesburg and Monash University South Africa

CCI Corporate Communication Practices and Trends Study: European Union (Ongoing) Researchers: Finn Frandsen, Professor, mag. art. Director, ASB Centre for Corporate Communication, Aarhus School of Business, University of Aarhus, and Winni Johansen, Ph.D., Associate Professor, ASB Centre for Corporate Communication and Director, Executive Master’s Program in Corporate Communication, Aarhus School of Business, University of Aarhus Survey population: Being determined for each country. The final study will include the United Kingdom, Germany, France, Sweden, Norway and Denmark Underwritten by: ASB Centre for Corporate Communication, Aarhus School of Business, University of Aarhus, Denmark

2.2 Publications Jana O’Keefe Bazzoni, Ph.D., Faculty Advisor, CCI

“Greening Corporate Identity: The Role of Persuasion, Responsibility and CSR in Online Identity Reporting for a Global Marketplace,” with Deborah Rolland, Conference on Corporate Communication 2008 Proceedings, June 2008.

Cecil S. Camilleri, Ph.D., Member, CCI “Sharing Yalumba: Communicating Yalumba’s Commitment to Sustainable Winemaking,” Corporate Communications: An International Journal, 13:1, 2008.

Sam H. DeKay, Member, CCI “Document Cycling and Gatekeeping: A Case Study of Policy Development in a Fortune 100 Company,” Conference on Corporate Communication 2008 Proceedings, June 2008.

Krishna S. Dhir, Ph.D., Board of Advisors, CCI

(Editor) The Dean’s Perspective: Issues in Academic Leadership in Schools of Business, Atlanta, Georgia: Decision Sciences Institute, Georgia State University, 2008.

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“Managing Contrary Internal Communication in a Small Company,” Conference on Corporate Communication 2008 Proceedings, June 2008.

Christina M. Genest, Associate Director, CCI “Coaching: Leveraging the Art of Communication Across Cultures,” Conference on Corporate Communication 2008 Proceedings, June 2008.

Michael B. Goodman, Ph.D., Director, CCI “Introduction,” Corporate Communication: An International Journal, 13:1, 2008, 5 - 10. Guest Editor, “Papers from the CCI Conference on Corporate Communication 2007,” Corporate Communication: An International Journal, 13:1, 2008. “Introduction,” Conference on Corporate Communication 2008 Proceedings, June 2008. “Tradition and Innovation: The China Business Communication Study,” with Jay Wang, Journal of Business Strategy, 28:3, 2007, 34-41.

E. Bruce Harrison, Member, CCI “Corporate Greening 2.0: Five Factors at Play as Executives Zero in on Climate Change,” Conference on Corporate Communication 2008 Proceedings, June 2008.

Peter Hirsch, Board of Advisors, CCI “My Country is Different: Defining Drivers of Excellence in the Global Organizations of Large Multinationals,” Corporate Communications: An International Journal, 13:1, 2008.

Saroj Koul, Member, CCI “Communication Structure of the Public Sector in India,” Conference on Corporate Communication 2008 Proceedings, June 2008.

John Leipzig, Ph.D., Board of Advisors, CCI “The State of Leadership in the States: What Businesspeople Say They Value,” Conference on Corporate Communication 2008 Proceedings, June 2008.

Richard J. Martin, Board of Advisors, CCI “Dick Martin Blogs,” http://dickmartinblogs.com/.

Alfonso Siano, Ph.D., Member, CCI “Bernstein’s Communication Wheel Revisited,” with Maria Palazzo, Conference on Corporate Communication 2008 Proceedings, June 2008.

Daniel W.C. So, Ed.D., Member & Conference Program Committee, CCI “Fortune - 500 Corporations in Greater China: Does Having a Chinese Version of Their Name Make a Difference?” with Cindy Ngai, Conference on Corporate Communication 2008 Proceedings, June 2008.

Don R. Swanson, Ed.D., Member & Board of Advisors, CCI “Executive Leadership Coaching: Developing Advocacy and Image Skills,” Proceedings of the International Academy of Business & Management, San Diego, Chicago, Janaury 2008.

Richard J. Varey, Ph.D., Board of Advisors, CCI “Public Discourse as Information System: The Use of SSM to Facilitate ‘Healthier’ Stakeholder Discourse,” Proceedings of the 18th Australasian Conference on Information Systems (ACIS), University of Southern Queensland, Toowoomba, Australia, December 5-7, 2007. “The Significance of Communication in Enacting Decisions,” with H. Hubner & L. Wood, Journal of Communication Management, 12 (3), 204-223. “Exploring Luhmann’s Social Systems Perspective: Communication and Exchange as the Struggle for Meanings,” with D. Kadirov, online Proceedings of the ANZCA08 Conference, Australia and New Zealand Communication Association, Wellington, July 9-11, 2008. (Available at http//anzca08.massey.ac.nz – Winner of the Pearson Education Prize for Excellence in Presentation.)

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“Marketing as an Interaction System,” Australasian Marketing Journal, Vol. 16, No. 1, pp. 78-93.

2.3 Presentations Jana O’Keefe Bazzoni, Ph.D., Faculty Advisor, CCI “Greening Corporate Identity: The Role of Persuasion, Responsibility and CSR in Online Identity

Reporting for a Global Marketplace,” with Deborah Rolland, Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Nicholas D. J. Baldwin, Ph.D., Faculty Advisor, CCI Keynote Address, “Politics and Corporate Communication after the U.S. Presidential Election,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Thomas L. Buckmaster, Member & Board of Advisors, CCI “Leadership in Corporate Communication Management,” Corporate Communication Leaders Forum, CCI at Fairleigh Dickinson University, Madison, NJ, January 10, 2008.

Cecil Camilleri, Ph.D., Member, CCI “True Blue - Authenticity and Yalumba’s Journey of Discovery,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Robin Cohn, Board of Advisors, CCI: “The Corporation in Crisis,” 2008 Corporate Communication Leaders Forum, CCI at Fairleigh Dickinson University, Madison, NJ, January 9, 2008.

Robert DeFillippo, Board of Advisors, CCI “Corporate Communication Practices and Trends at the Dawn of the New Millennium: A China Case Study 2008 – Phase II with Jay Wang, Ph.D. and Michael B. Goodman, Ph.D., CCI Executive Briefing, Baruch College/CUNY, New York, NY, February 21, 2008.

Sam H. DeKay, Ph.D., Member, CCI “Document Cycling and Gatekeeping: A Case Study of Policy Development in a Fortune 100 Company,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008.

Gideon de Wet, Ph.D., Board of Advisors, CCI “2008 CCI Corporate Communication Practices and Trends: EU Benchmark,” with Corné Meintjes and Ilse Niemann-Struweg, Ph.D., Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008.

“Issues Management: An Exploratory Study of its Perceived Value for Chief Corporate Communication Managers in the Strategic Positioning of their South African Companies,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Krishna S. Dhir, Ph.D., Member, Board of Advisors & Conference Program Committee, CCI “Managing Contrary Internal Communication in a Small Company,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008.

Wim J. L. Elving, Ph.D., Conference Co-Chair & Program Committee, CCI “Communication Management in the Netherlands, Trends and Developments,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Finn Frandsen, Professor, mag. art., Board of Advisors & Conference Program Committee, CCI “Corporate Communication Practices and Trends: A European Union Benchmark Study, 2008,” CCI Executive Briefing, Baruch College/CUNY, New York, NY, March 13, 2008. “2008 CCI Corporate Communication Practices and Trends: EU Benchmark, with Winni Johansen, Ph.D., Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

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“To Be or Not to Be a Crisis Commander: An Explorative Investigation of the Crisis Management and Crisis Communication Consulting of Danish Public Relations Agencies,” with Winni Johansen, Ph.D., Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Christina M. Genest, Associate Director, CCI “PR for Master Coaches,” Master Mind Coaching Group, November 16, 2007. “PR for Master Coaches,” iPEC Northern NJ Chapter, December 14, 2008. Guest Lecturer, Graduate Class, MA in Corporate Communication, Weissman School of Arts & Sciences, Baruch College/CUNY, February 18, 2008. “Coaching: The Art of Communication Across Cultures,” Master Mind Coaching Group, May 23, 2008. “Coaching: Leveraging the Art of Communication Across Cultures,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 9, 2008.

Stuart Z. Goldstein, Member & Board of Advisors, CCI “Investor Relations and the Capital Markets,” 2008 Corporate Communication Leaders Forum, The New York Stock Exchange, New York, NY, January 11, 2008.

Michael B. Goodman, Ph.D., Director, CCI Program Chair, The Association for Business Communication 72nd Annual International Convention, Washington, DC, October 2007. “Corporate Communication Practices and Trends Study 2007,” The Association for Business Communication 72nd Annual International Convention, Washington, DC, October 2007. “Global Corporate Cultures and Corporate Communication in Multinational Companies,” International Forum of Corporate Communication Strategies, Association of Brazilian Advertisers (ABA), Sao Paulo, October 2007. “Why is it “cool” to have ‘Minor in Corporate Communication’ in your CV?” Talks on Corporate Communication, Bilingual Corporate Communication Program, The Hong Kong Polytechnic University, March 19, 2008. General Chair, Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008. “2007 CCI Corporate Communication Practices and Trends: United States – Final Report”, Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008. “2008 CCI Corporate Communication Practices and Trends: China Report Phase II”, Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008. “2008 CCI Corporate Communication Practices and Trends: China Report Phase II”, Johnson & Johnson Global Headquarters, June 19, 2008.

E. Bruce Harrison, Member, CCI “Corporate Greening 2.0: Five Factors at Play as Executives Zero in on Climate Change,”

Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Peter Hirsch, Board of Advisors, CCI “Building Trust in the Global Marketplace,” 2008 Corporate Communication Leaders Forum, Porter Novelli, New York, NY, January 11, 2008.

Saroj Koul, Member, CCI “Communication Structure of the Public Sector in India,” Conference on Corporate Communication

2008, Wroxton College, Wroxton, UK, June 8, 2008.

John Leipzig, Ph.D., Member & Board of Advisors & Conference Program Committee, CCI “Developing Global Cooperation Through University Leadership Programmes,” Ondokuz Mayis University, Samsun, Turkey, October 2007.

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JULY 1, 2007 – JUNE 30, 2008

“Becoming Worldly: Educating Future Global Leaders,” Intercultural Leadership Association Ninth Annual Global Conference, October 31 – November 3, 2007, Vancouver, BC, Canada. “The State of Leadership in the States: What Businesspeople Say They Value,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008.

Brian Lewis, Board of Advisors, CCI “Media Relations and Corporate Communications,” 2009 Corporate Communication Leaders Forum, CCI at Fairleigh Dickinson University, Madison, NJ, January 9, 2008.

Richard J. Martin, Member & Board of Advisors, CCI “Ethics and Corporate Communication Practice,” 2009 Corporate Communication Leaders Forum, CCI at Fairleigh Dickinson University, Madison, NJ, January 10, 2008.

Caryn Medved, Ph.D., Faculty Advisor, CCI “Balancing the Demands of Work and Home: Opportunities for Employee Engagement,” CCI Symposium on Reputation: “Sustaining the Corporate through Colleague Engagement,” Pfizer Inc, New York, NY, March 7, 2008.

Esra Ozer, Member, CCI “Gaining and Keeping a Seat at the Table,” 2009 Corporate Communication Leaders Forum, Siemens Corporation, New, York, NY, January 11, 2008.

Pamela Principe-Golgolab, Board of Advisors, CCI “Confessions of a Press Clipping – and Other Hazards of Good PR,” Builder / Architect Magazine, October 2007. “Jumpstart your PR – Continue the Conversation Beyond Sunday,” Builder / Architect Magazine, December 2007. “Spotlight on Business – Running a Woman Owned Business,” Mendham, Chester, Washington Twp this Week (NJ), May 21, 2008.

Daniel W.C. So, Ed.D., Member & Conference Program Committee, CCI: “Fortune-500 Corporations in Greater China: Does Having a Chinese Version of Their Name Make a Difference?” with Cindy Ngai, Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 7, 2008.

Don R. Swanson, Ed.D., Member & Board of Advisors, CCI “Demystifying Diversity Management,” keynote speaker/trainer at the Fort Monmouth (NJ) Asian Pacific Heritage Month Observance, May 21,2008. “Surviving and Succeeding in a Multigenerational Workforce,” at Fort Monmouth (NJ) new employee orientation luncheons, March 20 and July 24th. “Improving Communication: Presenting with Confidence and Impression Management,” IEEE Professional Development Seminar, Ft. Monmouth, NJ, March 12. “The Generations: From Myths to Realities,” Jersey Shore Association Human Resource Management, February 12. “Entering and Succeeding in the Training and Development and Consulting Fields,” National Communication Association, Chicago, IL, November 17, 2007,

Richard J. Varey, Ph.D., Board of Advisors, CCI “Towards a Framework for Strategic Marketing Communication Management,” with H. Huebner, 2007 ANZMAC Conference on “Reputation, Responsibility, and Relevance,” University of Otago, Dunedin, New Zealand, December 3-5, 2007. “Exploring Discourse Complexity Using Soft Systems Methodology,” New Zealand Discourse Conference on “The Challenge of Discourse Analysis,” Auckland University of Technology, New Zealand, December 6-8, 2007.

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2.4 Professional Service Michael B. Goodman, Ph.D., Director, CCI

Program Chair, The Association for Business Communication 72nd Annual International Convention, Washington, DC, October 2007. General Chair, Conference on Corporate Communication 2008, Wroxton College, June 2008 Associate Editor for North America (appointed 2006); Editorial Advisory Board of Corporate Communication: An International Journal, (UK) 2001 – present. Editorial Board (appointed 2007), Communicare: Journal for Communication Sciences in Southern Africa, Gideon de Wet, editor, University of Johannesburg, South Africa. Board of Directors and VP Eastern Region US, Association for Business Communication (International) since 2005. Special Advisor since 2003; Academic Leadership Council since 2004, Business for Diplomatic Action. Arthur W. Page Society Education Committee since 2006. Co-editor, Conference on Corporate Communication 2008 Proceedings, June 2008.

Christina M. Genest, Associate Director, CCI Co-editor, Conference on Corporate Communication Conference 2008 Proceedings, June 2008. Coordinator, Conference on Corporate Communication 2008, Wroxton College, June 2008. Member, Marketing & Communication Association of NJ Coordinating Committee; Host July 2007 Networking Event. Guest Lecturer, Graduate Class, MA in Corporate Communication, Weissman School of Arts & Sciences, Baruch College/CUNY, February 18, 2008.

Robert DeFillippo, Board of Advisors & Member, CCI Chair, Arthur W. Page Society 2008 Spring Seminar, New York, NY, April 10 – 11, 2008.

David Milley, Webmaster, CCI Webmaster, pro bono.

Sandra M. Oliver, Ph.D., Board of Advisors, CCI Supervisor of doctoral student Kunal Mehta, Lead Tutor, London School of Public Relations, Jakarta

Summer School Program held at Thames Valley University, West London, UK, June 15-23, 2008.

John Santoro, Member, CCI Host, CCI Symposium on Reputation: “Sustaining the Corporate through Colleague Engagement,”

Pfizer Inc, New York, NY, March 7, 2008.

Note: Also see Conference Program Committee, p. 7, and CCI Board of Advisors, p. 19. Additionally, all CCI speakers contribute their time and expertise.

2.6 Awards & Recognition Jana O’Keefe Bazzoni, Ph.D., Faculty Advisor, CCI Academic Highly Commended Paper Award for “Greening Corporate Identity: The Role of

Persuasion, Responsibility and CSR in Online Identity Reporting for a Global Marketplace,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Pamela Principe-Golgolab, Board of Advisors, CCI 1st Place Award for Best Free-Standing Special Section, New Jersey Press Association, contributor to Bergen Record’s Now’s the Time to Buy, October 2007.

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JULY 1, 2007 – JUNE 30, 2008

E. Bruce Harrison, Member, CCI Practitioner Best Paper Award, “Corporate Greening 2.0: Five Factors at Play as Executives Zero in

on Climate Change,” Conference on Corporate Communication 2008, Wroxton College, Wroxton, UK, June 8, 2008.

Jo-Ann Straat, Member & Board of Advisors, CCI “NJ’s Best 50 Women in Business,” NJBIZ Magazine, March 31, 2008.

3) SPONSORS, MEMBERS, AND PARTNERS 3.1 Sponsors (on June 30, 2008)

Corporate Partners ($7,500) Honeywell Prudential Financial, Inc.

Corporate Executive Sponsors ($5,000) Accenture Johnson & Johnson

Corporate Sponsors ($2,500) Medco Health Solutions, Inc. Pfizer Inc (Symposium Luncheon Sponsor) Siemens Corporation Wyeth

Leaders Forum Sponsors NYSE Euronext (Lunch & Tour) Wyeth (Dinner)

Conference Sponsors Emerald Group Publishing (Best Paper Awards) Yalumba Wine Company (Wine) and Negociants UK (Wine)

3.2 Members (on June 30, 2008) Tony Abunassar, Siemens Jill Alexander, Zander Consulting, LLC Christopher E. Allen, FEI - Financial Executives International Alicia Rodgers Alston, Prudential Financial, Inc. Harold Banks, Prudential Financial, Inc. R. Charles Black, Public Relations Consultant Holly Bounds, Siemens Power Transmissions & Distribution Thomas L. Buckmaster, Honeywell Cris Caccavale, Wyeth Cecil Camilleri, Ph.D., The Yalumba Wine Company, Australia Anthony P. Carter, Johnson &Johnson John Crawford, The Timely Ideas Corporation Robert DeFillippo, Prudential Financial Sam H. DeKay, Bank of New York Mellon Corporation Krishna S. Dhir, Ph.D., Berry College Tracy Faulkner, Shell Oil Company

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Rob Ferris, Honeywell Stuart Z. Goldstein, The Depository Trust and Clearing Corporation Gary F. Grates, Edelman Change and Employee Engagement Nancy Hamill, Accenture E. Bruce Harrison, EnviroComm International Gabriella Heizler, Prudential Financial, Inc. Martin Hirsch, Roche, F. Hoffmann-La Roche, Switzerland Michael Holland, Honeywell Ellen Huijh-Vandenbroeke, Belgian Embassy, Ottawa, Canada Lisa Iurato, Prudential Financial, Inc. Bonnie Jacobs, McNeil Consumer Healthcare Raymond C. Jordan, Johnson & Johnson Melinda Knight, Ph.D., The George Washington University Wendy Kouba, Wyeth Saroj Koul, Ph.D., FC Manning School of Business Administration, Acadia Univ., Canada John Leipzig, Ph.D., Center for Responsible Leadership, Alma College Jennifer Luddy, Medco Health Solutions, Inc. Dick Martin, AT&T (ret.) Michael Meath, Strategic Communications, LLC Janice Monahan, Honeywell Onesimo Mazai Moyo, Minerals Marketing Corporation of Zimbabwe Pretty Murwisi, Minerals Marketing Corporation of Zimbabwe Lisa Nohren, Prudential Financial, Inc. Vern Oakley, Tribe Ltd. Susan Odenthal, Johnson & Johnson Esra Ozer, Siemens Corporation Marylee O’Neill, Delta Organization & Leadership Limited, Canada Doug Petkus, Wyeth Teresa Poggenpohl, Accenture Sharon Prince, Wyeth Shellie M. Roth, Investor Relations Partners Olivier Roux, Accenture James W. Sabourin, Unum Provident Corporation John P. Santoro, Pfizer Inc Patricia Scott, Ph.D., Ultimate Synergy Alfonso Siano, University of Salerno, Italy Ann K. Smith, Medco Health Solutions, Inc. Daniel So, Ed.D., The Hong Kong Polytechnic University Janet A. Sparre, Accenture Jochen Specht, Siemens Corporation Jo-ann Straat, Daiichi Sankyo Inc. Vickie Streitfeld, Honeywell Don R. Swanson, Ed.D., Monmouth University David P. Swearingen, Johnson & Johnson Roxanne Taylor, Accenture Julie Tenney, Honeywell Suzane Veloso, Grupo ABC, Brazil Nancy Walker, Johnson & Johnson

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JULY 1, 2007 – JUNE 30, 2008

Lowell Weiner, Ph.D., Medco Health Solutions, Inc. Shari K. Wenker, Accenture Caryl Whittington, Siemens Energy & Automotive, Inc.

3.3 Partners Arthur W. Page Society ASB Centre for Corporate Communication, Aarhus School of Business, University of Aarhus, Denmark Association of Business Communicators Business for Diplomatic Action Business Marketing Association of New Jersey CHRMS – Center for Human Resource Management at FDU Corporate Communication: An International Journal, UK Council of Communication Management Council of Public Relations Firms Department of Communication, Johannesburg University Department of Communication, Monmouth University Emerald Group Publishing, Ltd. International Association of Business Communication – New Jersey Chapter Marketing & Communication Associations of New Jersey PR Coalition Purdue University Robert Zicklin Center for Corporate Integrity, Baruch College/CUNY Rothman Institute for Entrepreneurial Studies, FDU Royal Society for the encouragement of the Arts, Manufactures, and Commerce Steven L. Newman Real Estate Institute, Baruch College/CUNY The Hong Kong Polytechnic University (Hong Kong) Weissman Center for International Business, Baruch College/CUNY Wroxton College, Fairleigh Dickinson University, UK

4) WEB SITE CCI’s website at http://www.corporatecomm.org is a rich source for research, archival presentations, briefings, and speeches. It contains scores of valuable links to other sources for corporate communication, each annotated for efficient use by practitioners and scholars. David Milley, CCI webmaster, maintains the site. Please visit it for up-to-date information on CCI activities.

5) STAFF Michael B. Goodman, Ph.D., Director Christina ‘Tina’ M. Genest, M.A., M.I.A., M.H.S.A., Associate Director Dave Milley, M.A., Webmaster Denise Gill, M.B.A., Graphic Artist Jill Alexander, M.A., Research Assistant Cynthia Chang, CCI Graduate Assistant Mansura Ghaffar, MA Graduate Assistant

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6) BOARD OF ADVISORS Paul Argenti, Amos Tuck School of Business Administration, Dartmouth College Jack Bergen, Siemens Corporation R. Charles Black (emeritus) Dr. Norman Booth, Coyne Public Relations Thomas L. Buckmaster, Honeywell Mirjaliisa Charles, Helsinki School of Economics, Finland Robin Cohn, Robin Cohn and Company John Cox, Hospital for Special Surgery Gideon de Wet, Ph.D., Goven Mbeki Research & Development Center, Univ. of Fort Hare, South Africa Robert DeFillippo, Prudential Financial, Inc. Krishna S. Dhir, Ph.D., Berry College Finn Frandsen, Prof., ASB Centre for Corporate Communication, University of Aarhus, Denmark Stephen Galpin, Schering Plough Corporation Stuart Z. Goldstein, Depository Trust & Clearing Corporation Martin Hirsch, Roche, F. Hoffmann-La Roche Ltd., Switzerland Peter Hirsch, Porter Novelli Cleve Langton, DDB Worldwide John Leipzig, Ph.D., Center for Responsible Leadership, Alma College Brian Lewis, Fox News Richard Martin, AT&T (retired) Robert Murphy, Allstate Insurance Company Sandra M. Oliver, Ph.D., Thames Valley University, UK Alice Oshins, New York Life Insurance Company Pamela Principe-Golgolab, PNA Associates James R. Rubin, Ph.D., Darden School of Business, University of Virginia Elizabeth Scott, ELS Consulting Services Jo-ann Straat, Daiishi Sankyo, Inc. Don R. Swanson, Ed. D., Monmouth University Richard Varey, Ph.D., University of Waikato, New Zealand Lowell B. Weiner, Ph.D., Medco Health Solutions, Inc. Adam Yates, Fujifilm USA, Inc.

7) FACULTY ADVISORS Nicholas D.J. Baldwin, Dean, Wroxton College at Fairleigh Dickinson University Department of Communication Studies, Baruch College/CUNY:

Jana O’Keefe Bazzoni, Ph.D. William Boddy, Ph.D. Eric Gander, Ph.D. Elizabeth Garis, Ph.D. Alison Griffiths, Ph.D. Brian Householder, Ph.D. Caryn Medved, Ph.D. Rebecca Merkin Ph.D. Robert J. Myers, Ph.D.

Rick Wilkins, Ph.D.

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8) ACKNOWLEDGEMENTS

We thank our FDU and Baruch colleagues for their collaboration and support President J. Michael Adams

Fairleigh Dickinson University Provost Kenneth R. Greene and Assistant Provost Marilyn Rye

College at Florham, Fairleigh Dickinson University for the period of July 1, 2007- January 31, 2008

and Kathleen Waldron, President

James McCarthy, Provost David Dannenbring, Interim Dean

Jana O’Keefe Bazzoni, Chair, Communications Studies Baruch College/CUNY, USA

for the period of February 1, 2008 – June 30, 2008

We are grateful for our sponsors who support our mission and make our offerings possible Corporate Partners

Allstate Insurance Company Honeywell

Prudential Financial, Inc. Schering Plough Corporation

Corporate Executive Sponsors Accenture

Johnson & Johnson Wyeth

Corporate Sponsors J. M. Huber Corporation

Medco Health Solutions, Inc. Pfizer Inc

Siemens Corporation

Leaders Forum Sponsors NYSE Euronext

Wyeth Conference Sponsors

Emerald Group Publishing Limited Yalumba Wine Company & Negociants UK

Research Underwriters ASB Centre for Corporate Communication, Aarhus School of Business, University of Aarhus

Prudential Financial, Inc. University of Johannesburg & Monash University South Africa

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9) APPENDIX A

Conference on Corporate Communication 2008 Program PANEL SESSION #1: CCI RESEARCH STUDIES

Finn Frandsen and Winni Johansen (Aarhus School of Business, Aarhus University, Denmark) 2008 CCI Corporate Communication Practices and Trends: EU Benchmark

Gideon de Wet (University of Johannesburg, South Africa), Corné Meintjes and Ilse Niemann-Struweg (Monash University, South Africa) 2008 CCI Corporate Communication Practices and Trends: South Africa

Michael B. Goodman (CCI at Baruch College/CUNY, USA) 2007 CCI Corporate Communication Practices and Trends: United States - Final Report

PANEL SESSION #2: CORPORATE COMMUNICATION IN CHINA

Daniel So and Cindy Ngai (The Hong Kong Polytechnic University) Fortune-500 Corporations in Greater China: Does Having a Chinese Version of Their Name Make a Difference?

Patrick Ng and Miranda Lee (The Hong Kong Polytechnic University) Cross-Cultural and Translingual Communication Strategies of Official Sponsoring Corporations in Beijing Olympics

Michael B. Goodman (CCI at Baruch College/CUNY, USA) and Jay Wang (Purdue University, USA) 2008 CCI Corporate Communication Practices and Trends: China Report Phase II

PANEL SESSION #3: CORPORATE CULTURE

Lida Holtzhausen and L. M. Fourie (North West University, South Africa) Employees’ Perceptions of Company Values and Objectives and Employer-Employee Relationships

Mona Agerholm Andersen (Aarhus School of Business, Aarhus University, Denmark) Employee Identification with Corporate Values within the Danish Windmill Company NEG Micon – A Study of Both Top Management’s View and Employee Perceptions

Maria Isaksson (Norwegian School of Management BI, Norway) and Poul Erik Jorgensen (Aarhus School of Business, Aarhus University, Denmark) Credibility Discourse of PR Agencies: A Cross-Cultural Study of Corporate Ethos on the Web

PANEL SESSION #4: CORPORATE IDENTITY

Deborah Rolland (UNITEC Institute of Technology, New Zealand) and Jana O’Keefe Bazzoni (Baruch College/CUNY, USA) Greening Corporate Identity: The Role of Persuasion, Responsibility and CSR in Online Corporate Identity Reporting for a Global Marketplace

John Leipzig (Center for Responsible Leadership, Alma College, USA) The State of Leadership in the States: What Businesspeople Say They Value

Ilse Niemann-Struweg (Monash University, South Africa) Corporate Governance and Corporate Communication: A View from Top South African Companies

Trine Susanne Johansen (Aarhus School of Business, Aarhus University, Denmark) Relational Corporate Selves - Focus on Multiplicity in Identity Construction

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JULY 1, 2007 – JUNE 30, 2008

PANEL SESSION #5: NEW MEDIA & CORPORATE COMMUNICATION Corné Meintjes (Monash University, South Africa) The Perceived Role of Blogging in the Practice of Corporate Communication Among Top Communicators in South Africa: An Exploratory Study

Irene Pollach (Aarhus School of Business, Aarhus University) Who Reads Corporate Web Sites? A Cross-Cultural Study of Audience Behavior

Roslyn Petelin and Caroline McKinnon (University of Queensland, Australia) The Corporate Gardener: Respecting the ‘Wiki Way’

Colin Hastings (Majority of World CJC, UK and Bangladesh) Pioneering Digital Fair Trade: A New Ethical Brand Licensing Opportunity

PANEL SESSION #6: CORPORATE SOCIAL RESPONSIBILITY

Francisca Farache (Brighton School of Business, University of Brighton, England) Corporate Social Responsibility Advertisements in Brazil and the UK: A Case of Banco Real and Chevron

Constance Kampf and Christa Thomsen (Aarhus School of Business, Aarhus University, Denmark) Managing Projects with CSR in Mind: CSR Knowledge Communication in Project Management

Gilmar Santos (Universidade Federal de Juiz de Fora, Brazil) From Commercial to Philosophical: An Analysis of the Shifts in a Brazilian Bank’s Corporate Advertising Content

PANEL SESSION #7: CASE STUDIES

Sam H. DeKay (The Bank of New York Mellon Corporation, USA) Document Cycling and Gatekeeping: A Case Study of Policy Development in a Fortune 100 Company

Martin Nielsen (Aarhus School of Business, Aarhus University, Denmark) Blancmange Powder and Thermostats in the Experience Economy – Modern Corporate Theme Parks as Channels of Corporate Communication

Peter Walker (PIELLE Consulting Group, England) Public Attitudes and Personal Concerns: Informing Public Policy – Engaging Civil Society

KEYNOTE ADDRESS

Nicholas D. J. Baldwin (Wroxton College, England) Politics and Corporate Communication after the U.S. Presidential Election

PANEL SESSION #8: CRISIS COMMUNICATION MANAGEMENT

Finn Frandsen and Winni Johansen (Aarhus School of Business, Aarhus University, Denmark) To Be or Not to Be a Crisis Commander: An Explorative Investigation of the Crisis Management and Crisis Communication Consulting of Danish Public Relations Agencies

Marela Lucero, Alywin Tan and Augustine Pang (Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore) Effective Leadership in Crisis: When Should the CEO Step Up to Be the Organization’s Spokesperson?

Michele Zak (School of Economics and Business Administration, Saint Mary’s College of California) Sepsis! Cognition and Communication in Critical Care: A Narrative Analysis

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PANEL SESSION #9: INTERNAL COMMUNICATION ISSUES (1) Alessandra Mazzei (Institute of Economics and Marketing, IULM University of Milan, Italy) Internal Communication to Enact Active Communication Behaviour

Mary Welch (Lancashire Business School, University of Central Lancashire, England) Engaging Employees with Internal Corporate Communication

Helle Aggerholm, Mona Agerholm Andersen, Birte Asmuss and Christa Thomsen (Aarhus School for Business, University of Aarhus, Denmark) Conversations in Management: Results from a Danish Survey Study

Mari Ahonen (University of Oulu, Finland) Corporate Re-Branding Process: A Preliminary Theoretical Framework

PANEL SESSION #10: ISSUES MANAGEMENT

Bruce Harrison (EnviroComm International, USA) Corporate Greening 2.0: Five Factors at Play as Executives Zero in on Climate Change

Gideon de Wet (University of Johannesburg, South Africa) Issues Management: An Exploratory Study of its Perceived Value for Chief Corporate Communication Managers in the Strategic Positioning of their South African Companies

Brian Higgins (Baruch College, CUNY, USA) Sarbanes-Oxley and its Effect on Markets: Investor Relations in an Increasingly Regulated Global Market

PANEL SESSION #11: MANAGEMENT ISSUES IN CORPORATE COMMUNICATION

Krishna Dhir (Campbell School of Business, Berry College, USA) Managing Contrary Internal Communication in a Small Company

Line Ramsing (Aarhus School of Business, Aarhus University, Denmark) Project Communication in a Strategic Internal Perspective

Maria Palazzo and Alfonso Siano (University of Salerno, Italy) Bernstein’s Communication Wheel Revisited.

PANEL SESSION #12: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

J. Paulo Moreira (Centro de Estudos de Saúde Pública (CIESP), Escola Nacional de Saúde Pública – Universidade Nova de Lisboa) European Health Policy on Anti-Tobacco: New Strategic Corporate Communication Challenges?

L. Simone Byrd (Howard University, USA) Collaborative Corporate Social Responsibility: A Case Study Examination of the International Public Relations Agency Involvement in the United Nations Global Compact

Peter Walker (PIELLE Consulting Group, England) Pakistan Women’s Empowerment Group: Overcoming Cultural Barriers to Secure Social Change

Rachel Kovacs (USA) and Carole Tongue (England) The Campaign for U.K. Children’s Television: Strategies and Impact

PANEL SESSION #13: INTERNATIONAL ISSUES IN CORPORATE COMMUNICATION (1)

Wim J. L. Elving and Betteke van Ruler (Amsterdam School of Communication Research (ASCoR), University of Amsterdam, The Netherlands) Communication Management in the Netherlands, Trends and Developments

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JULY 1, 2007 – JUNE 30, 2008

Saila Saraniemi and Mari Ahonen (University of Oulu, Finland) Destination Branding from a Corporate Branding Perspective

Saroj Koul (Fred C. Manning School of Business Administration, Acadia University, Canada) Communication Structure of the Public Sector in India

Cecil Camilleri (The Yalumba Wine Company, Australia) True Blue – Authenticity and Yalumba’s Journey of Discovery

PANEL SESSION #14: CORPORATE COMMUNICATIONS: AN INTERNATIONAL JOURNAL - NEWS & DEVELOPMENTS

Wim J. L. Elving (Editor, Corporate Communications: An International Journal)

Mark van Vuuren (Institute of Behavioral Research, University of Twente, The Netherlands & CCIJ 2007 Best Paper Award Winner) Direct and Indirect Effects of Supervisor Communication on Organizational Commitment

PANEL SESSION #15: INTERNAL COMMUNICATION ISSUES (2)

Marianne Wolff Lundholt (Suddansk University, Denmark) Internal Communication and Storytelling - Management by Stories

Helle Kryger Aggerholm (Aarhus School of Business, Aarhus University, Denmark) Organizational Communication in Times of Downsizing: An Explorative Study Among Danish Corporations

Alison Theaker (Marjon University, England), Joseph Basso and Suzanne Fitzgerald (Rowan University, USA) How to Design an Effective Online Corporate Training Program

Maria De Luca (University of Studies of Insubria, Italy) Strategic Role of Corporate Communication for Health Care Providers

PANEL SESSION #16: INTERNATIONAL ISSUES IN CORPORATE COMMUNICATION (2)

Christina M. Genest (CCI at Baruch College/CUNY, USA) Coaching: Leveraging the Art of Communication Across Cultures

Cortney McDermott (Vanity Fair Corporation, Italy) Corporate Agenda 21

Wes Heinel (Fairleigh Dickinson University, USA) The National Football League Goes Flat: American Football’s Oct. 28 Experiment in London

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Announcing CCI’s…

2009 Corporate Communication Leaders Forum

Tuesday, January 13 – Saturday, January 18, 2009

Baruch College/CUNY New York, New York

A unique opportunity to experience the best thinking in the current theory and practice of corporate communication …

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, panel discussions, case studies, site visits, and interaction with leading professionals and scholars. CCI’s Corporate Communication Leaders Forum

The Forum offers an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, panel discussions, case studies, site visits, and interaction with leading professionals and scholars. Participant Profile

The Forum is intended for corporate communication professionals who have moved beyond functional responsibilities into greater leadership roles. Corporate communication executives from business, agencies, government, and nonprofit organizations are encouraged to nominate Forum participants. Enrollment is limited to 15.

Location

Sessions are conducted at CCI - Corporate Communication International at Baruch College/CUNY located at 55 Lexington Avenue (at 25th). Site visits to area corporate headquarters in New York City and in New Jersey are planned, including a tour of The New York Stock Exchange. CCI has arranged for accommodations at the Park South Hotel, two blocks from Baruch, in Manhattan’s Murray Hill section on 28th Street between Park Avenue South and Lexington Avenue.

For more information visit CCI’s website at www.corporatecomm.org.

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JULY 1, 2007 – JUNE 30, 2008

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Corporate Communication International at Baruch College/CUNY CCI’s mission is made viable by its corporate sponsors and individual members … professionals like you who believe in the power of corporate communication to enhance organizational performance for the public good. CCI offers you the best thinking in the current theory and practice of corporate communication.

• Executive Briefings on emerging corporate communication issues

• Symposia on strategic trends in corporate communication

• The four-day Corporate Communication Leaders Forum, an intensive professional development opportunity exploring corporate communication best thinking and practices

• The three-day global Conference on Corporate Communication, a gathering of practitioners, scholars, and graduate students, matching rigorous academics with real world corporate communication

• Access to three prestigious communication journals: Corporate Communications: An International Journal, endorsed by CCI, (2003 to current), Journal of Business Strategy (up to 2006 volume), Journal of Communication Management (up to 2006 volume.)

• Access to Emerald Management First, an online management library offered by Emerald Group Publishing Limited.

• First availability to findings of CCI Corporate Communication Practices and Trends Studies.

For information on CCI sponsorship and membership opportunities, visit CCI’s website at www.corproatecomm.org/membership.html or contact CCI at [email protected] or at 646-312-3749.

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corporate communication institute

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