Corporate

Communication

Skills

By- Naynesh Desai 02

Preeti Parab 30

Pooja Cholkhe 38

Sai Joshi 56

Rukhsar Faruqui 91

Koyal Shedge 71

Faheem Gire 10

Shraddha Sawant 49

Definition

The sharing of information within a corporation.

Corporate communication is an expression used to understand a

wide variety of management activity related to an organization’s both

inner and outer communications.

Corporate communications is the practice of managing all channels

of information to communicate the vision, mission, the overall

strategy and leadership of the organization to maximize the benefits.

Purpose

To convey information or message to another effectively.

Corporate communication is an effective management

tool that ties all employees to do respective job in a

positive direction with focus.

Corporate Communication efforts to provide a clear and

consistent message than puzzled and inconsistent one.

Verbal Communication

Verbal communication, also known as speaking, is an important

form of communication.

There are 4 important C’s of communication:

1. Clarity: Speak in black-and-white terms to clearly state your

message.

2. Conciseness: Do not ramble. Your important message can

be lost in the nonessential information you

include—get to the point.

3. Consistentancy: Make the message consistent at all times.

4. Courtesy: It is consideration for other people’s feelings. Like

using words thank you, please and sorry.

Contd..

Writing Skills: The better your writing skills are, the better the

impression you'll make on the people around you – including your

boss, your colleagues, and your clients.

Improve your writing skills and avoid common mistakes.

Audience and Format: The first step to writing clearly is choosing

the appropriate format.

Composition and Style: Once you know what you're writing, and

for whom you're writing, you actually have to start writing.

Structure: Your document should be as "reader friendly" as

possible. Use headings, subheadings, bullet points, and numbering

whenever possible to break up the text

Non-Verbal Communication

Non-verbal communication is the process of communication through

sending and receiving wordless (mostly visual) cues between

people.

Behavior and elements of speech aside from the words themselves

that transmit meaning.

Non-verbal communication includes pitch, speed, tone and volume

of voice, gestures and facial expressions, body posture, stance, and

proximity to the listener, eye movements and contact, and dress and

appearance.

Contd..

Eye contact: Eye contact occurs when

two people look at each other's eyes at the same time.

Clothing:The type of clothing a person wears can also serve as a

form of body language. People often use clothing to signify their

age, gender, political views, and economic class.

Contd..

Facial expression: It is one or more motions or

positions of the muscles of the face.

Gesture: A gesture is a form of non-verbal

communication or non-vocal

communication in which visible bodily

actions communicate particular

messages, either in place of, or in

conjunction with, speech. Gestures

include movement of the hands, face,

or other parts of the body.

Humor: Humour or humor is the tendency of particular cognitive

experiences to provoke laughter and provide amusement. The term

derives from the humoral medicine of the ancient Greeks, which

taught that the balance of fluids in the human body, known as

humours (Latin: humor, "body fluid"), controlled human health and

emotion.

Communication barriers

Anything which comes in between acting as a barrier in

communication are what communication barriers are.

Barriers to effective communication can retard or distort the

message and intention of the message being conveyed which may

result in failure of the communication process or an effect that is

undesirable.

It includes attitudinal, physiological, cultural and gender barriers.

Contd..

Attitudinal barriers: Attitudinal barriers are behaviors or perceptions

that prevent employees from communicating properly. Attitudes are

commonly formed by an individual's opinions or personal feelings on

a subject or person and can be difficult to alter.

Physiological Barriers: Fatigue, stress, or negative emotions can

lead to a breakdown in effective communication. Physical disabilities

in either sender or receiver can be a challenging factor as well.

Cultural Barriers: When a person of one culture encounters the

beliefs and resulting actions of another culture, there may be a clash.

This can be a barrier to success.

Overcoming Communication Barriers

Give Constructive Feedback: Avoid giving negative feedback. The

contents of the feedback might be negative, but it should be

delivered constructively

Use of Simple Language: Use of simple and clear words should be

emphasized. Use of ambiguous words and jargons should be

avoided.

Reduction and elimination of noise levels: Noise is the main

communication barrier which must be overcome on priority basis. It

is essential to identify the source of noise and then eliminate that

source.

Active Listening: Listen attentively and carefully.

LISTENING

The problem is not one of getting men to talk

The problem is one of getting Leaders to “Listen”

-Carl. F. Braun

Management & Leadership

Research has shown that the average person

even while trying to listen, takes in only half of

what he knows.

Failure in understanding causes tremendous

loss of time and opportunity.

QUESTIONING

Developing your ability to ask questions that

draw out the information needed to aid your

understanding of the speaker’s situation and

help them find a resolution is crucial to your

success. Your questions help you to:

• Focus attention

• Elicit new ideas

• Encourage exploration

• Foster commitment

7 types of questionsOPEN How was that strategy useful?

CLOSED Yes or No

PROBING Could you be more specific?

PARAPHRASING Checking your own understanding

of what the speaker has said.

HYPOTHETICAL What would you do if…?

What would happen if…?

LEADING So wouldn’t it have been better to.?

Don’t you think we should have…?

REFLECTIVE S- I feel frustrated with myself.

L- And what is this “frustrated with

myself” experience like?

interviews

A somewhat formal discussion between a hirer and

an applicant or a candidate, typically in person, in

which information is exchanged, with the intention

of establishing the applicant’s suitability for a

position.

Its importance

Interviewer A chance to see if the person matches up to the resume.

Interviewee

Opportunity to develop that empathetic bond with the

Company's hiring staff that may lead to employment.

Types of Interviews

The Telephone Interview

The Face-to-Face Interview

The Panel Interview

The Lunch/Dinner Interview

COMMUNICATION REQUIRED IN MEETINGS

Contd..

Like public speaking, the art of effective business-

meeting communication is very much a learnable skill.

Here are some important tips on speaking well as for

meeting.

Talk to the entire group: When speaking in a group,

move your eyes around and talk to everyone who's

listening to what you have to say.

Contd.

Make meeting interesting: The agenda of the meeting

should be clear and points of the meeting should be

interesting.

Reach out and encourage feedback: Get your point

across but also open it up for discussion and feedback.

group discussion

Types of discussion:-There are a variety of different types of discussions that

occur naturally and which we can recreate in the office,

these include discussion where the participants have to:

KNOWLEDGE BASED TOPICS

ABSTRAT TOPICS

CONTROVERSIAL TOPICS

OPINION SEEKING TOPICS

Useful skills for participants:-The participants should need to develop the ability of:

ANALYSE

PERSUADE

CONTROL EMOTIONS

SUPPORT

USE FUNCTIONAL LANGUAGE

GIVING AND ENCOURAGING FEEDBACK

CONCLUSION

FEEDBACK

Steps involved in the feedback process:-

THE GOAL OF GIVING FEEDBACK

WHEN TO GIVE FEEDBACK

THE RECIPIENTS OF FEEDBACK

TECHNIQUES AND TOOLS TO ENSURE EFFECTIVE FEEDBACK

RESPONSE TO FEEDBACK

• Non –

recommended

feedback• Closed, disrespective

environment

• Being judgmental

• Focusing on personality

• Basing feedback on

generalization

• Giving too much\little

feedback

• Recommended

feedback• Open, respectful

environment

• Being non-judgmental

• Focusing on behaviors

• Basing feedback on

specifies

• Giving the right amount of

feedback

Some other skills

Innovation

Doing things differently, exploring new

territory, and

taking risks

Managers should encourage employees to

be aware of and act on opportunities for

innovation.

Create your own ladder to success