marketing and social media masterclass - nick applin & john skinner
TRANSCRIPT
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Your brand should•Reflect your values and aspirations
•Represent your business
•Inspire confidence for you and your team
•Set you apart from your competition
•Be unique. Be distinctive
•Have character and personality
•Help you reach your business goals
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Brand essentials
1.Mission statement
2.Vision statement
3. Essence
4.Personalit
y
5. Positioning statement
12
Positioningstatement
A couple of sentences explaining
your organisation’s unique value
and how that benefits its
customers/audience/
users/members.
13
Positioningstatement
‘For [insert Target Market], the
[insert Brand] is the [insert
Point of Differentiation] among
all [insert Frame of Reference]
because [insert Reason to
Believe].’
14 Anexample
For forward-thinking
organisations, ApplinSkinner is
the award-winning creative
digital agency that delivers
inspirational and effective
design, marketing, and online
tools because only
ApplinSkinner truly works with
them to achieve their aims.
Scholarships at UEA need your support Will you help? Fu t u
r e Pr ize
N ob e lw i nn e r
?
– The cost of a university education has risen dramatically
– University tuition fees are now £9,000 per year, per student
– Students will graduate with an average debt of £44,000**Institute for Fiscal Studies Report 93 www.ifs.or
g.uk/comms/r93.pdf
The facts
Climate
William James
Act as if what you do makes a difference.It does.
Thank you…
Your support will help make a difference at UEA for years to come.
Opportunity
For further information please visit
www.uea.ac.uk/difference
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