mark white hampshire business expo2
DESCRIPTION
Social Media Presentation at the Hapshire Business Expo (November 2011)TRANSCRIPT
Getting Social Media working
for you
Mark WhiteSocial Media Directors
Social Media
Essentially, Social Media incorporate the online technology
and methods through which people can share content, personal
opinions, swap different perspectives and insights
Participation - Conversation - Interaction - Connectedness - Community – Sharing -
Trust - Trustedness
What is Social Media?
3 parts to Social Media
CONTENT
PEOPLE
TECHNOLO
GY
Social Media Landscape
A word of caution
It’s not about the technology Develop relationships using the technology Getting the right message to the right people
Impact of TechnologyPre Social Media
Impact of TechnologyWith Social Media
Let’s go back in time
People made things Other people used them They talked about them to friends Those friends tried them …
Or is it today?
People make things Other people use them They talk about them to friends Those friends try them …
6 Things to “Get Doing”
So here are some things I’d encourage
you to
“Get Doing”
6 Things to “Get Doing”
GETPLANNING
1. Get Planning
GETLISTENING
6 Things to “Get Doing”
2. Get Listening
People are talking about you, your industry and your competitors Use the free tools available Don’t just listen … do something with it!
GETINVOLVING
6 Things to “Get Doing”
3. Get Involving
Internally, you’ll need help to do this properly: initially & for follow up Externally, the more interaction there is the more committed to you people are
Intern
al
External
GETSHARING
6 Things to “Get Doing”
4. Get Sharing
Don’t just share your own content Developing reputation & trust You become the person to turn to
GETFOCUSSIN
G
6 Things to “Get Doing”
5. Get Focussing
You can’t do everything: select & target Remember your business calls to action Fish where the fish are
GETINTEGRATI
NG
6 Things to “Get Doing”
6. Get Integrating
Social -> Search Social -> Email
Social -> Social Social -> Offline
Getting the order right
1. Plan / Establish Goals2. Listen to what’s happening3. Build – where / with whom4. Engage (with the right team)
Ask questions / Participate / In the right amount (timeliness) / be transparent / connect (be the conduit) / be relevant
5. Keep eyes and ears open
Things to take away
Decide your goals & use them as your startpoint
Keep your eyes and ears open Develop community: be the centre point,
initiator & aggregator Focus your efforts & remember: this is
business Use the technology to support your
strategy, not to dictate your strategy
Thank youand over to you!
Mark White
[email protected]://uk.linkedin.com/in/blogcoach
@linkedinguys01784 479361
www.socialmediadirectors.co.uk