lo logo guidelines 02

FISULogo Guidelines

WelcomeWe introduce you to our Logo.It celebrates our heritage and our future and it is the core of our identity.

Following these guidelines will ensure a consistent visual identityof the brand and will reinforce all the communications we create.

Welcome

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FISU Logo Guidelines

Contents1 LOGO 1.1 Architecture 51.2 Origin and Interpretation 61.3 Horizontal and Vertical Versions 71.4 Extended Versions 81.5 Logo + Motto 91.6 Clear Space 101.7 Minimum Size 11

2 COLORS 2.1 Brand Colors 132.2 The Gradient 142.3 Gradient Version of FISU Logos 152.4 Black and White Version of FISU Logos 162.5 Don’ts 18

3 TYPOGRAPHY 3.1 Lato 20

Contents

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Logo

LogotypeSymbol

Logo

10°

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1.1 ArchitectureOur logo is the combination of the Dynamic U symbol and the “FISU” logotype.

The 10 degrees diagonal characterises the construction of the symbol and the logotype, adding dynamism and personality.

Do not use the symbol or the logotype alone, always use the complete logo.


Logo

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1.2 Origin and InterpretationThe “U” is a powerful letter and it stands for “University”, our key field of activity, but also for "You", "Us", "Union", “Universality”, mirroring FISU’s commitment to inclusivity.We call it the Dynamic U.

It embodies the passion that empowers to overcome obstacles, go beyond limits and cross boundaries, in sport as in life.

FISU’s main colors symbolise universally the sports world and have remained constant in our visual identity since the very beginning.

The mixed gradient represents our dedication to diversity, equality, innovation and the joy of sport while creating and supporting the university sports community across the world.


Logo

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1.3 Horizontal and Vertical VersionsThe horizontal version of FISU logo should be used in all communications and media whenever a horizontal use is necessary or more fitting.

Use the vertical version when there is not enough space for the horizontal one or when it is more convenient.


Horizontal version

Vertical version

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INTERNATIONALUNIVERSITYSPORTSFEDERATION

INTERNATIONALUNIVERSITY

SPORTSFEDERATION

1.4 Extended VersionsFISU letters are the abbreviation of “Fédération Internationale du Sport Universitaire”, officially known as “International University Sports Federation”.

These versions can be used where the full name is desired or necessary.

LogoFISU Logo Guidelines

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1.5 Logo + MottoThe logo can also be accompanied by our official motto “Excellence in Mind and Body”.

Do not use the motto without FISU logo. Do not alter these proportions and the position of the motto.


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1.6 Clear SpaceA clear space around any FISU logo is required to preserve its integrity and make sure it is easy to read.

The minimum clear space that must surround the logo is equivalent to the height of the character “U”.


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26 mm 15 mm

35 mm15 mm

1.7 Minimum SizeTo ensure legibility for any small-size application, never reduce FISU identity elements below the minimum size guidelines.

1 mm = 0.0393701 in1 in = 25.4 mm


30 mm

50 mm

Colors

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2.1 Brand ColorsFISU main colors are cyan, yellow, black, green and red.

Navy blue is our corporate color. Together, all FISU’s colors compose the official gradient.

ColorsFISU Logo Guidelines

CMYK: 0, 35, 100, 0RGB: 249, 176, 0

#f9b000RAL 1003

CMYK: 50, 0, 0, 100RGB: 0, 21, 29

#00151dRAL 9005

CMYK: 100, 30, 0, 6RGB: 0, 123, 192

#007bc0RAL 5015

CMYK: 0, 100, 100, 0RGB: 227, 6, 19

#e30613RAL 3028

Navy blueCMYK: 100, 80, 0, 30

RGB: 18, 50, 116#123274

RAL 5002Pantone 288 C

CMYK: 100, 0, 100, 0RGB: 0, 150, 64

#009640RAL 6037

100, 80, 0, 100

100, 80, 0, 30

100, 30, 0, 6

80, 2, 61, 0

0, 34, 100, 0

0, 100, 100, 0

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2.2 The GradientThe gradient inside the Dynamic U symbol is cut out from the official FISU gradient.

Do not attempt to recreate the gradient yourself.

Do not alter the composition of the gradient.Do not alter the position of the cut out.

For any use of the gradient seek prior permission from FISU Marketing Department.


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2.3 Gradient Version of FISU LogosThe full color version of FISU logos is the preferred version and it must be used in nearly all circumstances.

Use it on fairly uniform and light backgrounds.

Do not use it on busy or complicated backgrounds that make it illegible.


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2.4 Black and White Version of FISU LogosThe black and white versions can be used when printing does not allow the use of color, as well as on photographic or colored backgrounds.


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2.4 Black and White Version of FISU LogosThe black and white versions of FISU logo can be used on photographic and colored backgrounds. To preserve the legibility of the logo, use the black version on lighter backgrounds and preferthe white version on darker or more intensly colored backgrounds.

This rule applies to all FISU-related logos.


0% 30% 60% 100%

light background intense background

0% 30% 60% 100%

light background intense background

On photographic background

On colored background

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2.5 Don’tsIt is not allowed to alter the structure, colors, proportions, elements or the direction of the logo.


Never change the orientationof the logo

Never add shadows

Never use the logo onbackgrounds that make it illegible

Never use alternative typography

Never stray from the color paletteand guidelines

Never add effects

Never alter the graphic style

Never use portions of the logo

Never stretch, compressor distort the logo

Never remove graphic elements

Never place the logo over busyphotographic backgrounds

Never rearrange elementsof the logo

Typography

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3.1 LatoLato is FISU’s primary type family. It supports most of the languages and it comes with 18 weights adaptable for all possible uses.

We use the weights for the uses stated.Lato black: titles and subtitles.Lato medium: body copy, quotes, variety i.e. bullet points.Lato light: body copy.

The Lato font is available free of charge under the SIL Open Font License and can be used without any limitations for commercial and non-commercial purposes.

Lato is available at www.latofonts.com

TypographyFISU Logo Guidelines

Lato medium

ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrstuvwxyz1234567890@#$%&*Lato light

ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrstuvwxyz1234567890@#$%&*

Lato black

ABCDEFGHIJKLMNOPQRSabcdefghijklmnopqrstuvwxyz1234567890@#$%&*

For further guidance or information please contact the FISU Marketing Department at [email protected]

FISU HEADQUARTERST. +41 (0) 216926400Quartier UNIL-CentreBâtiment SynathlonCH-1015 LausanneSwitzerlandwww.fisu.netwww.fisu.tv

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